Sample International Tourist€¦ · Sample by Region Understanding consumer travel preferences...

1

2

3,2%

21,3%

23,9%

19,7%18,4%

12,6%

18-24 25-34 35-44 45-54 55-64 65+

Africa Land

27%

International Tourist Sample

Africa Air

Europe

Americas

Asia & Australasia

Middle East

Unspecified

16%

27%

14%

6%

3%

7%

Sample by Region

Understanding consumer travel preferences post Covid 19 for Destination Marketing Organization is a must in order to service the consumers in the manner they

expect. The report contains some of the themes from the DIPSTICK online non probability convenience sampling survey conducted by SA Tourism Analytics and

Insight team on international tourist. The focus of this exploratory study was to solicit views of international tourist who have visited SA in the past 5 years. SA

Tourism intends to do a more detailed study later in the year.

3

4SUMMARY

The plight of the COVID 19 Pandemic, changed how people interact with one another, and also how they will travel in future. Many experts suggest that the phenomenon of social distancing is likely to be a “new normal”

COVID has affected travel, with various borders closed to curb the spread of the pandemic. The increasing number of people being infected created anxiety and fear on how people interact with one another, and how they interact with goods and services

Despite the restrictions, consumers are itching to be outside and interact with the world. A study by KANTAR stated that

consumers are in reminiscing about past travel and dreaming future travel. Consumers would like to travel again but not

without the assurance that it is safe to do so

MAIN FINDINGS:

Not surprisingly International destinations are the preferred choice among seasoned international travelers. The majority of tourists wanting to visit international and regional destinations also being among those with a positive attitude towards travel in this moment while preference for domestic travel is predominantly among those seeking to avoid travel. Close to two-thirds seeking to travel immediately or within the year.

Millennials will be the first tourists to travel with a greater eagerness to travel and a perceived lower vulnerability for COVID, these consumer are less risk averse despite the global pandemic and remain intent on travel and are looking to travel within 2020.

5

5

45% 45%

10%

Intention to travel

Makes me want to avoid travel

I will be travelling as I did before / Makesme more eager to travel

Other

Global Travel Behaviour Survey (May 2020)

6

6

•

•

•

•

•

•

45%

Global Travel Behaviour Survey (May 2020)

7

7

45%

•

•

•

•

Global Travel Behaviour Survey (May 2020)

8

8

10%

•

•

•

•

Global Travel Behaviour Survey (May 2020)

9

Global Travel Behaviour Survey (May 2020)

10

35-44

45-54

54-64

65+

25-34 55%

36%

43%

44%

57%

42%

56%

47%

40%

33%

Global Travel Behaviour Survey (May 2020)

11

Kids under

18

No kids 55%

39%

49%

38%

53%

34%Kids over18

Global Travel Behaviour Survey (May 2020)

12

VS

AS SOON AS TRAVELRESTRICTIONS ARE LIFTED

WITHIN A YEAR OF TRAVEL RESTRICTIONS BEING LIFTED

NOT SURE, WAIT UNTIL ITS SAFE / VACCINE

VS27% 35% 32%

62%

Global Travel Behaviour Survey (May 2020)

13

Global Travel Behaviour Survey (May 2020)

14

35-44

45-54

54-64

65+

25-34 68%

51%

67%

67%

64%

27%

43%

30%

26%

28%

Global Travel Behaviour Survey (May 2020) All Respondents n=310

15

Kids under

18

No kids 55%

60%

60%

41%

31%

36%Kids over18

Global Travel Behaviour Survey (May 2020)

16

17

17

Respondents who avoid travel will be more likely to travel domestically

42

24

29Would you

consider travelling in you own

country, regionally,

internationally (%)?

Internationally DomesticallyRegionally

Respondents who are more willing to travel will travel internationally then regionally

Global Travel Behaviour Survey (May 2020) All Respondents n=310

18

18

Global Travel Behaviour Survey (May 2020)

19

19

Tourlane an online travel website found South Africa was the #1 preferred post COVID destination among their

readers

Tourlane Community Survey (May 2020) n=600

20

20

29%

34%

23%

Global Travel Behaviour Survey (May 2020)

25-34 30% 33% 63%

22% 38% 60%35-44

23% 41% 65%

26% 49% 74%65+

21% 19% 53% 72%55-64

33% 45-54

21

21

Global Travel Behaviour Survey (May 2020) All Respondents n=310

25% 21% 50% 71%

37% 26% 32% 58%

30% 23% 40% 63%

Kids under

18

Kids over18

No kids

22

22

23

23

1%

6%

6%

25%

23%

37%

7%

10%

8%

14%

25%

23%

8%

9%

15%

12%

19%

22%

Global Travel Behaviour Survey (May 2020)

82%

67%

51%

29%

25%

16%

24

24

52%51%

39%

30%28% 27%

23% 22%

17%13%

12% 11%

Global Travel Behaviour Survey (May 2020)

25

25

All respondents

Global Travel Behaviour Survey (May 2020)

26

26

27

27

16%23%26%31%33%60%5%10%

44% 40% 33%

28% 19%

Global Travel Behaviour Survey (May 2020) International Travellers n=293

28

28

29

29

All respondents

Global Travel Behaviour Survey (May 2020)

BY PURPOSE Partner Solo Family

Holiday 47% 16% 18%

VFR 35% 41% 17%

Business 27% 57% 6%

30

30

31

31

All respondents

Global Travel Behaviour Survey (May 2020) International Travellers n=293

32

32

33

33

Global Travel Behaviour Survey (May 2020)

34

34

35

35

36

37

37

38

38