View
213
Download
0
Category
Tags:
Preview:
Citation preview
Sam Bogoch
Director for Design, Interplay
11/5/2010
Media and Metadata
2Avid Confidential
Who is Avid?
3Avid Confidential
Who is Avid?
Workstation Workgroup Platform1990’s 2000’s 2010’s
4Avid Confidential
Media
5Avid Confidential
Media and Metadata
6Avid Confidential
Media and Metadata - Theory
7Avid Confidential
Media and Metadata - Reality
8Avid Confidential
Why is this?
• Management tools have lagged behind creative tools
• A linear, tape-based model worked for a long time
• Content is interesting – Databases are dry!
• Most media people are visual thinkers
9Avid Confidential
What can we do about it?
• Provide accessible systems to help manage this stuff
• Creat new business opportunities for our customers
• Ensure source media are 100% findable and reusable
• Keep listening and responding to our customers
10Avid Confidential
Interplay Media Asset Manager
11Avid Confidential
Interplay Media Asset Manager
12Avid Confidential
Interplay Media Asset Manager
13Avid Confidential
The structure of a MAM
AudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioEffectsAudioEffects
AudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusic
AudioSpeechAudio
SpeechAudio
SpeechAudio
SpeechAudio
SpeechAudio
SpeechAudioAmbAudioAmb
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images right
Images right
ProductionProduction
Scene 1Scene 1 Scene 2Scene 2 Scene 3Scene 3
Take 1Take 1 Take 2Take 2 Take 3Take 3
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
AudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioDialogAudioDialog
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images leftProd. notesProd. notes
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Images left
Graphics& other
Graphics& other
14Avid Confidential
Where we’re headed
Recommended