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PRESENTED BY
Sales:
People & Tools
George Anagnostopoulos
CEO, Socialab
Course Director, ALBA
Doing business without advertising is like winking to a girl in the dark. You
know what you are doing, but no-one else does. -- S. H. Britt, Clio Award
Winner
About us
Campaign Experience
Education
Consulting
PR
Below
Above
Digital
360° Services
ClienteleClientele
Awards
Sales People and Tools can differ depending on market:
• Product / Service?
• Online / Offline?
• B2C / B2B?
• Domestic / Exports?
• Mass / Exclusive?
• One-off / Ongoing?
ConceptsInbound & outbound
Inbound
Pull strategy
Attract leads by providing
content that is helpful for
them and will organically
lead to engagement
Example:
Search
Outbound
Push strategy
Show content to as many
users as possible to
increase chances of
reaching an interested
audience
Example:
Most advertising.
Awareness
Interest
Consideration
Conversion
Retention/ Referral
The Sales FunnelUsually represented with 5 stages, but it can be anything from 3 to 10+
Traditional & Digital MarketingRelationship
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Join us tomorrow for a masterclass:
SELL ME THIS PEN: How marketing & sales interact
PRESENTED BY
George Anagnostopoulos
CEO, Socialab
Course Director, ALBA
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