Sales Drivers Intro

Who is Sales Drivers?Division of EDGE, Inc. Centrally located in HoustonElectronics Distributors nationwideNeeded help developing new businessBuilt an inside sales & marketing group to fill in the

gaps for our membersWe understand distributors and the challenges they

face

Why we do what we doSales is a CONTACT Sport!The vast majority of Salespeople don’t commit time

to prospectingOur clients reported that their salespeople spent on

average about 5% of their time phone prospectingSalespeople have difficulty finding and maintaining a

strong prospect listCompanies are losing contact with their own

customers who in turn stop buying from them

Proven ability to connect and get resultsLOVE ProspectingWired for hunting and not afraid to chase the

BIG guysOngoing personal and sales training to fit

each members’ needsWe are part of your sales team

Our TeamOur Team

Sales generation – premium on setting confirmed appointment

Customer retention Database building and updatingMarket IntelligenceMarketing support

What We Can Do for YouWhat We Can Do for You

Saves you time by “filtering” non-qualified prospects

Not just a “foot in the door” Beat your competitors to the punch Increase your market share More CLOSE opportunities

Sales Sales GenerationGeneration

The average small company loses 10% of their buying customers each year

Consistent communication is key to maintaining relationships

Who’s talking to your customers?Customer-specific marketing campaignsCurrent, “sales ready” customer data

Customer RetentionCustomer Retention

Database Building and ManagementDatabase Building and Management40% of the average database changes every yearWho has your customer information?A list is not “sales ready” without accurate and complete

contact infoList services (by geography and industry type)Prospect database development and managementIntegration of electronic marketing

What your customers are buying, from whom, how often and why not from you?

Stay a step ahead of your competitionWhat’s most important to your customers and

prospects?What are they NOT getting from their current

supplier?

Market IntelligenceMarket Intelligence

Customized and professionally designed email campaigns

Email promotions to highlight product launches or current specials (top category/supplier)

Specific to the industries you want to targetIntroduce your company to new geographic

marketsPromote your event or open houseDrive customers and prospects to your website

Marketing SupportMarketing Support

Exclusivity – our Clients have protected areasStrategic planning and evaluation of program

resultsSharing of ideas and successful campaignsWe are one of your salespeople – not a third

party vendor

Your Success – Our Your Success – Our ONLYONLY Objective Objective

Commit to making the appointments that SD sets

Place lead follow-up call within an hour of receipt. Leads must not sit for more than 24 hours without follow-up

Provide timely feedback to SD account rep regarding results of first contact with prospect

Best Practices for Success

Manage lead summary weekly, ensure sales loop is in process and feed pertinent information back to Sales Drivers

Actively participate in campaign development to introduce Clients products into new market segments

Agree to participate in a reliable form of measurement of results from Sales Drivers sales & marketing activity

Best Practices for Success

The Perfect FitStructured sales organization that includes

outside salespeopleBusiness-to-Business marketProspect base large enough to support high

volume sales & marketing activityDesire to INCREASE SALES

Thank You!Thank You!

Barry ThomasBarry Thomas866-452-2694866-452-2694

Barry@thesalesdrivers.comBarry@thesalesdrivers.com