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SALARY SURVEY20xxSALARY SURVEY2021
TABLE OF CONTENTSMission & Details
Bio - Duane Brown
Who Took The Survey
Salary By Country/Region
Australia & New Zealand
Canada
Europe
Nordic Region
United Kingdom
United States
Rest of World
3
5
8
14
15
26
40
56
68
83
103
MISSION
Help make salaries more open and transparent within our discipline. There is a black box around what we made and this hurts all of us.
By making salaries more transparent, we can all make sure we’re paid what we’re worth based on our experience and knowledge.
This was a self-reporting survey done online. The survey data wasn’t looked over by a compensation or data analysis.
I did this survey to help understand what our industry is paying us and how much we might be leaving on the table. I cleaned up all the data myself.
DETAILS
DUANE BROWN
I’m Duane. This salary survey is my contribution to our community.
I’ve lived in 6 cities on 3 continents and know the struggle of salary negotiations. I hope you find this doc helpful during your next salary talk.
Say Hello on Twitter: @DuaneBrown
HELLO!
WE ARE: TAKE SOME RISK
We are a performance marketing agency located in Vancouver and Toronto, Canada. We help ecommerce, direct-to-consumer (DTC) and SaaS brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia.
Be sure to check out our Advanced Guide to PPC Audit
WELCOME TO YEAR SIX!
I wanted to take a moment and thank everyone who helped fill out the survey, promoted it online and made sure we got as many replies as we did.
Without everyone’s help, this survey wouldn’t exist right now.
Thank you.
HELLO!
WHO TOOK THE SURVEY
WHO TOOK THE SURVEY
THE NUMBERSWe received 792 responses from around the world including India, Australia, and Slovakia.
Our top four countries being United States, United Kingdom, Canada and Netherlands. The same as last year.
Australia moved up to 5th place this year. Germany moved into 6th place. Top 6 countries remain the same as last year.
GENDERFEMALE 193
MALE 586
NON-BINARY 3
TRANSGENDER 1
PREFER NOT TO SAY 9
WHERE THEY WORK
427 277 00
61 18 9
COMPANY SIZE1-10 EMPLOYEES
11-50 EMPLOYEES
51-200 EMPLOYEES
201-500 EMPLOYEES
501-1,000 EMPLOYEES
1,001-5,000 EMPLOYEES
5,000+ EMPLOYEES
SELF-EMPLOYED/FREELANCER
108
211
170
87
36
47
76
57
NUMBER OF RESPONSES FOR EACH QUESTION
NUMBER OF YRSYRS EXPERIENCE WORKING OVERALL
YRS EXPERIENCE WORKING IN PAID
UNDER A YEAR
1-2 YEARS
3-5 YEARS
6-9 YEARS
10-15 YEARS
15+ YEARS
23
70
218
223
157
101
32
118
331
187
100
24
SALARY BY COUNTRY
AUSTRALIA& NEW ZEALAND
IMPORTANT NOTES
Converted NZD salaries into AUD, so we can get more responses for this part of the world.
Years experience is just in paid
For results: only used locations that had at least 10 reponses
Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
DEMOGRAPHICS + OTHER DATANUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION
WHERE DO YOU WORK? TOTAL
In-House (Client/Brand) 6Agency 20Self-employed/Freelancer 2Other 2Non-Profit 0Advertising Network/Vendor 0
GENDER TOTAL
Female 7Male 23Non-Binary 0Transgender 0Prefer Not To Say 0
HOURS WORKED
VACATION DAYS
10 Hours 20 Hours 30 Hours 40 Hours
0
50 Hours 60 Hours Others
0 4 19 5 2 0
1 Week 2 Weeks 3 Weeks 4 Weeks
1
5 Weeks 6 Weeks Unlimited PTO
4 2 17 4 1 0
COMPANY SIZE SALARY IN AUS & NZCOMPANY
SIZE
1-10
11-50
51-200
201-500
501-1,000
1,001-5,000
5,000+
Self/Freelance
(Employees)
MIN SALARY
$46,442
$52,000
$60,000
$80,000
$00
$180,000
$105,000
$115,000
MAX SALARY
$334,119
$95,843
$87,000
$86,38200
$00
$180,000
$111,461
$115,000
AVERAGE
$112,206
$72,434
$70,481
$84,034
$00
$180,000
$108,231
$115,000
MEDIAN
$85,000
$69,000
$69,032
$85,000
$00
$180,000
$111,461
$115,000
# OF RESPONSES
7
9
5
5
0
1
2
1
AGENCY IN AUS & NZYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$55,000
$52,000
$60,000
$46,442
$82,000
$00
$55,000
$95,843
$85,000
$87,000
$92,884
$00
$55,000
$76,569
$71,084
$73,684
$88,295
$00
$55,000
$85,000
$69,000
$83,596
$90,000
$00
1
5
6
5
3
0
IN-HOUSE IN AUS & NZYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$00
$73,000
$60,000
$00
$86,290
$00
$00
$76,000
$111,461
$00
$180,000
$00
$00
$74,500
$85,918
$00
$133,145
$00
$00
$73,000
$60,000
$00
$86,290
$00
0
2
2
0
2
0
FEMALE SALARY IN AUS & NZYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$0
$65,00
$60,000
$86,382
$82,290
$0
$0
$76,000
$82,500
$87,000
$82,290
$0
$0
$70,500
$71,250
$86,691
$82,290
$0
$0
$65,000
$60,000
$86,382
$82,290
$0
0
2
2
2
1
0
MALE SALARY IN AUS & NZYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$55,000
$52,000
$60,375
$46,442
$82,000
$0
$55,000
$95,843
$111,461
$334,119
$180,000
$0
$55,000
$78,169
$76,905
$126,831
$111,977
$0
$55,000
$85,000
$69,032
$83,596
$92,884
$0
1
5
7
5
5
0
AUSTRALIA & NEW ZEALANDYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$55,000
$52,000
$60,000
$46,442
$82,000
$00
$55,000
$95,843
$111,461
$334,119
$180,000
$00
$55,000
$75,978
$75,649
$115,363
$107,696
$00
$55,000
$76,000
$69,032
$86,382
$90,000
$00
1
7
9
7
6
0
5 YEAR SALARY TRENDS IN AUS & NZYRS EXPS.
IN PAID 2021
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$55,000
$76,000
$69,032
$86,382
$90,000
$00
2020
$42,988
$58,000
$65,000
$80,000
$70,000
$00
2019
$43,000
$50,108
$80,000
$78,600
$175,000
$00
2018
$50,000
$55,000
$75,000
$100,000
$120,000
$00
2017
$48,000
$65,000
$85,000
$120,000
$00
$00
CANADA
IMPORTANT NOTES
All salaries are in the local currency for that country
Years experience is just in paid
For results: only used locations that had at least 10 reponses
Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
DEMOGRAPHICS + OTHER DATANUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION
WHERE DO YOU WORK? TOTAL
In-House (Client/Brand) 20Agency 41Self-employed/Freelancer 5Other 1Non-Profit 0Advertising Network/Vendor 2
GENDER TOTAL
Female 27Male 42Non-Binary 0Transgender 0Prefer Not To Say 0
HOURS WORKED
VACATION DAYS
10 Hours 20 Hours 30 Hours 40 Hours
0
50 Hours 60 Hours Others
1 6 41 17 3 0
1 Week 2 Weeks 3 Weeks 4 Weeks
2
5 Weeks 6 Weeks Unlimited PTO
17 23 12 5 0 2
COMPANY SIZE SALARY IN CANADACOMPANY
SIZE
1-10
11-50
51-200
201-500
501-1,000
1,001-5,000
5,000+
Self/Freelance
(Employees)
MIN SALARY
$13,000
$26,880
$35,000
$53,000
$50,000
$58,000
$40,000
$49,000
MAX SALARY
$350,000
$135,000
$106,000
$95,000
$106,000
$130,000
$144,084
$300,000
AVERAGE
$85,364
$71,844
$73,364
$70,857
$82,200
$81,624
$77,347
$185,924
MEDIAN
$64,000
$65,000
$70,000
$65,000
$82,000
$66,500
$65,000
$170,000
# OF RESPONSES
12
19
11
7
5
4
6
5
YRS EXPS. IN PAID
MIN SALARY
MAX SALARY AVERAGE MEDIAN
# OF RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$26,880
$13,000
$55,000
$50,000
$85,000
$60,000
$40,000
$82,022
$82,000
$130,000
$144,084
$350,000
$35,627
$50,337
$66,014
$91,730
$108,681
$205,000
$40,000
$45,000
$65,000
$95,000
$94,000
$60,000
3
6
14
10
6
2
AGENCY SALARY IN CANADA
YRS EXPS. IN PAID
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
MIN SALARY
$00
$55,000
$53,000
$70,000
$58,000
$00
MAX SALARY
$00
$78,000
$95,000
$106,000
$58,000
$00
AVERAGE
$00
$66,000
$69,926
$90,333
$58,000
$00
MEDIAN
$00
$65,000
$65,000
$95,000
$58,000
$00
# OF RESPONSES
0
3
13
3
1
0
IN-HOUSE SALARY IN CANADA
YRS EXPS. IN PAID
MIN SALARY
MAX SALARY AVERAGE MEDIAN
# OF RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$26,880
$40,000
$55,000
$50,000
$58,000
$00
$40,000
$70,000
$95,000
$130,000
$260,000
$00
$33,440
$55,000
$68,891
$81,423
$135,333
$00
$26,880
$45,000
$65,000
$70,000
$88,000
$00
2
4
11
7
3
0
FEMALE SALARY IN CANADA
YRS EXPS. IN PAID
MIN SALARY
MAX SALARY AVERAGE MEDIAN
# OF RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$35,000
$13,000
$49,620
$70,000
$85,000
$60,000
$40,000
$82,022
$150,000
$300,000
$144,084
$350,000
$37,500
$53,337
$70,862
$128,704
$112,817
$205,000
$35,000
$50,000
$65,000
$106,000
$106,000
$60,000
2
6
18
9
5
2
MALE SALARY IN CANADA
CANADAYRS EXPS.
IN PAID
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
MIN SALARY
$26,880
$13,000
$49,620
$50,000
$58,000
$60,000
MAX SALARY
$40,000
$82,022
$150,000
$300,000
$260,000
$350,000
AVERAGE
$35,470
$54,002
$70,114
$108,019
$121,161
$205,000
MEDIAN
$35,000
$50,000
$65,000
$95,000
$94,000
$60,000
# OF RESPONSES
4
10
29
16
8
2
BRITISH COLUMBIAYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$00
$45,000
$65,000
$70,000
$58,000
$350,000
$00
$45,000
$150,000
$170,000
$144,084
$350,000
$00
$45,000
$92,750
$115,285
$96,695
$350,000
$00
$45,000
$70,000
$100,000
$88,000
$350,000
0
1
4
4
3
1
ONTARIOYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$40,000
$13,000
$55,000
$50,000
$85,000
$00
$40,000
$82,022
$95,000
$130,000
$135,000
$00
$40,000
$55,002
$69,294
$93,429
$104,667
$00
$40,000
$55,000
$65,000
$95,000
$94,000
$00
2
9
17
7
3
0
TORONTOYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$40,000
$40,000
$55,000
$70,000
$85,000
$00
$40,000
$82,022
$95,000
$130,000
$135,000
$00
$40,000
$57,717
$69,077
$100,750
$110,000
$00
$40,000
$55,000
$65,000
$95,000
$85,000
$00
1
7
13
4
2
0
5 YEAR SALARY TRENDS IN CANADAYRS EXPS.
IN PAID 2021
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$35,000
$50,000
$65,000
$95,000
$94,000
$60,000
2020
$40,000
$55,000
$65,000
$85,000
$94,000
$00
2019
$50,000
$50,000
$64,500
$78,000
$75,000
$00
2018
$40,00
$00
$56,000
$80,000
$65,000
$125,000
2017
$34,500
$35,000
$63,000
$60,000
$81,000
$00
EUROPE
IMPORTANT NOTES
All salaries are in EURO
Years experience is just in paid
For results: only used locations that had at least 10 reponses
Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
DEMOGRAPHICS + OTHER DATANUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION
WHERE DO YOU WORK? TOTAL
In-House (Client/Brand) 49Agency 52Self-employed/Freelancer 11Other 3Non-Profit 0Advertising Network/Vendor 3
GENDER TOTAL
Female 24Male 93Non-Binary 0Transgender 1Prefer Not To Say 0
HOURS WORKED
VACATION DAYS
10 Hours 20 Hours 30 Hours 40 Hours
0
50 Hours 60 Hours Others
5 8 79 19 6 0
1 Week 2 Weeks 3 Weeks 4 Weeks
2
5 Weeks 6 Weeks Unlimited PTO
4 14 40 40 7 1
COMPANY SIZE SALARY IN EUROPEMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
15
34
29
11
2
4
13
10
€12,000
€9,300
€18,000
€10,031
€33,330
€30,000
€8,976
€15,958
€216,835
€120,000
€74,749
€65,000
€35,800
€55,000
€100,000
€200,000
€45,996
€42,178
€41,958
€41,485
€34,565
€44,590
€52,882
€68,142
€30,000
€40,000
€38,000
€36,000
€33,330
€45,000
€54,000
€56,000
COMPANY SIZE
(Employees)
1-10
11-50
51-200
201-500
501-1,000
1,001-5,000
5,000+
Self/Freelance
AGENCYYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€10,031
€19,600
€12,000
€18,600
€30,000
€00
€35,000
€120,000
€68,000
€54,000
€48,000
€00
€22,516
€40,042
€35,541
€39,600
€37,297
€00
€10,031
€28,000
€35,800
€42,000
€33,891
€00
2
12
27
8
3
0
IN-HOUSEYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€8,976
€24,700
€19,600
€38,000
€24,000
€56,500
€34,000
€91,000
€80,000
€78,650
€67,000
€75,000
€21,488
€43,108
€44,461
€61,684
€53,333
€65,750
€8,976
€35,000
€45,240
€65,000
€56,000
€56,500
2
6
26
7
6
2
FEMALEYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€00
€25,800
€22,570
€18,000
€56,000
€00
€00
€35,000
€55,000
€89,000
€65,000
€00
€00
€29,479
€35,341
€53,650
€60,333
€00
€00
€28,000
€34,800
€42,000
€60,000
€00
0
7
10
4
3
0
MALEYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€8,976
€15,958
€12,000
€30,000
€24,000
€56,500
€35,000
€120,000
€100,000
€216,835
€200,000
€75,000
€21,358
€45,730
€43,847
€63,382
€60,736
€65,750
€22,200
€32,400
€40,000
€54,000
€35,000
€56,500
7
12
49
15
8
2
EUROPEYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€8,976
€15,958
€12,000
€18,000
€24,000
€56,500
€35,000
€120,000
€100,000
€216,835
€200,000
€75,000
€21,358
€39,743
€42,419
€61,333
€60,626
€65,750
€22,200
€28,000
€40,000
€48,100
€48,000
€56,500
7
19
60
19
11
2
FRANCEYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€9,300
€24,000
€26,000
€47,913
€00
€00
€35,000
€28,000
€53,000
€66,000
€00
€00
€24,767
€26,000
€39,750
€56,957
€00
€00
€30,000
€24,000
€30,000
€47,913
€00
€00
3
2
4
2
0
0
GERMANYYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€34,000
€35,000
€34,800
€54,000
€00
€75,000
€34,000
€120,000
€80,000
€65,000
€00
€75,000
€34,000
€77,500
€49,650
€61,333
€00
€75,000
€34,000
€35,000
€45,000
€65,000
€00
€75,000
1
2
12
3
0
1
ITALYYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€00
€00
€22,000
€30,000
€30,000
€00
€00
€00
€40,000
€30,000
€30,000
€00
€00
€00
€32,250
€30,000
€30,000
€00
€00
€00
€30,000
€30,000
€30,000
€00
0
0
8
1
1
0
NETHERLANDSYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€22,000
€27,000
€30,000
€38,000
€33,891
€00
€22,000
€91,000
€63,000
€89,000
€200,000
€00
€22,000
€46,983
€44,152
€56,154
€78,982
€00
€22,000
€36,000
€42,900
€48,100
€60,000
€00
1
6
21
9
6
0
AMSTERDAMYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€00
€27,000
€30,000
€54,000
€48,000
€00
€00
€91,000
€56,000
€54,000
€67,000
€00
€00
€46,850
€45,609
€54,000
€60,000
€00
€00
€28,000
€45,360
€54,000
€60,000
€00
0
4
7
1
4
0
5 YEAR SALARY TRENDS IN EUYRS EXPS.
IN PAID 2021
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
€22,200
€28,000
€40,000
€48,100
€48,000
€56,500
2020
€30,000
€33,000
€40,000
€49,000
€65,000
€61,000
2019
€25,200
€28,000
€38,000
€35,000
€38,000
€63,000
2018
€00
€26,500
€46,000
€50,400
€180,000
€00
2017
€30,000
€19,000
€41,000
€70,000
€00
€00
Nordic Region
IMPORTANT NOTES
All salaries are in the local currency for that country
Years experience is just in paid
For results: only used locations that had at least 10 reponses
Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
QUICK NOTE
Converted Norway, Finland and Denmark salaries into SEK (Sweden), so we can get more responses for this part of the world. Converted USD and AUD salaries into SEK.
Unlike past years, I decide to move Finland into Nordic region, which is what we will do moving forward. Finland use to be in the European section of our salary survey for the past 5 years.
DEMOGRAPHICS + OTHER DATANUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION
WHERE DO YOU WORK? TOTAL
In-House (Client/Brand) 7Agency 10Self-employed/Freelancer 2Other 0Non-Profit 0Advertising Network/Vendor 0
GENDER TOTAL
Female 2Male 17Non-Binary 0Transgender 0Prefer Not To Say 0
HOURS WORKED
VACATION DAYS
10 Hours 20 Hours 30 Hours 40 Hours
0
50 Hours 60 Hours Others
0 2 15 2 0 0
1 Week 2 Weeks 3 Weeks 4 Weeks
0
5 Weeks 6 Weeks Unlimited PTO
1 1 3 10 3 0
COMPANY SIZE SALARY IN NORDICMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
3
8
4
2
0
0
1
1
413,041 k*
421,577 kr
282,684 kr
672,000 kr
00 kr
00 kr
622,328 kr
981,443 kr
460,949 kr
1,090,492 kr
650,000 kr
853,192 kr
00 kr
00 kr
622,328 kr
981,443 kr
433,270 kr
586,393 kr
496,427 kr
762,596 kr
00 kr
00 kr
622,328 kr
981,443 kr
425,820 k*
466,185 kr
282,684 kr
672,000 kr
00 kr
00 kr
622,328 kr
981,443 kr
1-10
11-50
51-200
201-500
501-1,000
1,001-5,000
5,000+
Self/Freelance
COMPANY SIZE
(Employees)
AGENCYYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
1
2
4
3
0
0
421,577 k*
413,041 kr
432,000 kr
405,542 kr
00 kr
00 kr
421,577 k*
425,820 kr
752,816 kr
500,000 kr
00 kr
00 kr
421,577 k*
419,431 kr
562,005 kr
457,242 kr
00 kr
00 kr
421,577 k*
413,041 kr
460,949 kr
466,185 kr
00 kr
00 kr
IN-HOUSEYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
1
0
3
2
1
0
282,684 k*
00 kr
622,328 kr
647,480 kr
853,192 kr
00 kr
282,684 k*
00 kr
672,000 kr
1,090,492 kr
853,192 kr
00 kr
282,684 k*
00 kr
648,109 kr
898,986 kr
853,192 kr
00 kr
282,684 k*
00 kr
650,000 kr
647,480 kr
853,192 kr
00 kr
FEMALE SALARY IN NORDIC REGIONYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
2
0
0
0
0
0
282,684 k*
00 kr
00 kr
00 kr
00 kr
00 kr
421,577 kr
00 kr
00 kr
00 kr
00 kr
00 kr
352,131 kr
00 kr
00 kr
00 kr
00 kr
00 kr
282,684 k*
00 kr
00 kr
00 kr
00 kr
00 kr
MALE SALARY IN NORDIC REGIONYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
0
2
8
6
1
0
00 k*
413,041 kr
425,820 kr
405,542 kr
853,192 kr
00 kr
00 k*
425,820 kr
752,816 kr
1,090,491 kr
853,192 kr
00 kr
00 k*
419,431 kr
577,271 kr
681,857 kr
853,192 kr
00 kr
00 k*
413,041 kr
602,253 kr
500,000 kr
853,192 kr
00 kr
NORDIC REGIONYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
2
2
8
6
1
0
282,684 k*
413,041 kr
425,820 kr
405,542 kr
853,192 kr
00 kr
421,577 kr
425,820 kr
752,816 kr
1,090,491 kr
853,192 kr
00 kr
352,131 kr
419,431 kr
577,271 kr
681,857 kr
853,192 kr
00 kr
282,684 k*
413,041 kr
602,253 kr
500,000 kr
853,192 kr
00 kr
5 YEAR SALARY TRENDS IN NORDICYRS EXPS.
IN PAID 2021
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
282,684 k*
413,041 kr
602,253 kr
500,000 kr
853,192 kr
00 kr
2020
324,000 kr
432,361 kr
480,000 kr
642,000 kr
00 kr
00 kr
2019
00 kr
00 kr
00 kr
00 kr
00 kr
00 kr
2018
00 kr
00 kr
00 kr
00 kr
00 kr
00 kr
2017
00 kr
00 kr
00 kr
00 kr
00 kr
00 kr
UNITED KINGDOM
IMPORTANT NOTES
Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
All salaries are in the local currency for that country
Years experience is just in paid
For results: only used locations that had at least 10 reponses
DEMOGRAPHICS + OTHER DATANUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION
WHERE DO YOU WORK? TOTAL
In-House (Client/Brand) 42Ad Agency 63Self-employed/Freelancer 6Other 0Non-Profit 0Advertising Network/Vendor 2
GENDER TOTAL
Female 22Male 89Non-Binary 2Transgender 0Prefer Not To Say 0
HOURS WORKED
ANNUAL LEAVE
10 Hours 20 Hours 30 Hours 40 Hours
0
50 Hours 60 Hours Others
0 11 82 20 0 0
1 Week 2 Weeks 3 Weeks 4 Weeks
0
5 Weeks 6 Weeks Unlimited PTO
2 11 49 35 4 1
COMPANY SIZE SALARY IN UKCOMPANY
SIZEMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
1-10
11-50
51-200
201-500
501-1,000
1,001-5,000
5,000+
Self/Freelance
£17,000
£18,000
£18,000
£22,000
£25,000
£24,000
£22,000
£30,000
£60,000
£75,000
£65,000
£85,000
£50,000
£70,000
£50,000
£60,000
£31,500
£34,150
£36,383
£38,900
£36,400
£39,884
£33,879
£45,750
£27,000
£28,000
£35,000
£35,000
£32,000
£29,840
£34,500
£45,000
21
28
23
1O
5
10
1O
6
(Employees)
AGENCY SALARY IN UKYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£18,000
£17,000
£19,000
£30,000
£37,000
£18,000
£26,000
£31,000
£65,000
£50,000
£75,000
£18,000
£21,800
£25,100
£33,734
£39,083
£49,813
£18,000
£22,000
£25,000
£32,500
£40,000
£45,000
£18,000
5
15
28
6
8
1
IN-HOUSE SALARY IN UKYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£23,000
£18,000
£21,000
£23,500
£85,000
£38,000
£25,000
£35,000
£70,000
£70,000
£85,000
£38,000
£24,000
£27,025
£39,080
£43,292
£85,000
£38,000
£23,000
£25,000
£35,000
£38,000
£85,000
£38,000
3
9
17
12
1
1
FEMALE SALARY IN UKYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£25,000
£17,000
£22,500
£28,000
£37,000
£00
£25,000
£25,000
£40,000
£40,000
£45,000
£00
£25,000
£20,681
£28,652
£33,750
£41,000
£00
£25,000
£18,000
£25,000
£31,000
£37,000
£00
1
4
4
4
2
O
MALE SALARY IN UKYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£18,000
£24,000
£19,000
£23,500
£38,000
£18,000
£25,000
£35,000
£60,000
£41,000
£75,000
£38,000
£21,000
£26,500
£30,620
£36,444
£52,563
£28,000
£18,000
£25,000
£28,710
£40,000
£47,500
£18,000
4
12
23
9
8
2
UNITED KINGDOMYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£18,000
£17,000
£19,000
£23,000
£37,000
£18,000
£26,000
£35,000
£70,000
£70,000
£85,000
£38,000
£22,429
£25,989
£36,580
£41, 842
£53,409
£28,000
£23,000
£25,000
£35,000
£40,000
£47,500
£18,000
7
25
49
19
11
2
ENGLANDYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£18,000
£17,000
£19,000
£23,500
£37,000
£18,000
£26,000
£35,000
£70,000
£70,000
£85,000
£38,000
£22,333
£26,125
£37,355
£42,056
£53,722
£28,000
£22,000
£25,000
£35,000
£40,000
£45,000
£18,000
6
24
44
18
9
2
LONDONYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£22,000
£21,000
£29,840
£40,000
£85,000
£00
£26,000
£35,000
£70,000
£70,000
£85,000
£00
£24,000
£27,667
£45,364
£55,333
£85,000
£00
£22,000
£28,000
£43,000
£52,000
£85,000
£00
2
9
21
6
1
O
MANCHESTERYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£00
£25,000
£20,000
£40,000
£38,000
£00
£00
£27,500
£37,500
£41,000
£45,00
£00
£00
£25,833
£30,000
£40,500
£41,500
£00
£00
£25,000
£32,500
£40,000
£38,000
£00
0
3
3
2
2
O
NON-LONDONYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£18,000
£17,000
£19,000
£23,500
£37,000
£18,000
£25,000
£35,000
£60,000
£41,000
£75,000
£38,000
£21,800
£25,045
£29,992
£35,650
£50,250
£28,000
£23,000
£25,000
£27,560
£38,000
£45,000
£18,000
5
16
28
13
10
2
5 YEAR SALARY TRENDS IN UKYRS EXPS.
IN PAID 2021
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
£23,000
£25,000
£35,000
£40,000
£47,500
£18,000
2020
£22,000
£24,500
£35,000
£38,700
£57,000
£00
2019
£20,000
£26,952
£30,800
£40,000
£50,300
£60,000
2018
£23,000
£25,000
£29,000
£42,000
£52,167
£00
2017
£21,00
£28,000
£37,500
£30,000
£40,000
£00
UNITED STATES
Some people have 1-3 years experience in paid but having been working for 8-10+ years, thus they can skew salaries higher
IMPORTANT NOTES
All salaries are in the local currency for that country
Years experience is just in paid
For results: only used locations that had at least 20 reponses
DEMOGRAPHICS + OTHER DATANUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION
WHERE DO YOU WORK? TOTAL
In-House (Client/Brand) 151Agency 235Self-employed/Freelancer 33Technology Vendor 11Non-Profit 0Advertising Network/Vendor 2
GENDER TOTAL
Female 110Male 312Non-Binary 1Transgender 0Prefer Not To Say 9
HOURS WORKED
VACATION DAYS
10 Hours 20 Hours 30 Hours 40 Hours
0
50 Hours 60 Hours Others
6 25 238 135 26 2
1 Week 2 Weeks 3 Weeks 4 Weeks
15
5 Weeks 6 Weeks Unlimited PTO
111 107 56 22 4 93
COMPANY SIZE SALARY IN USCOMPANY
SIZE
1-10
11-50
51-200
201-500
501-1,000
1,001-5,000
5,000+
Self/Freelance
(Employees)
MIN SALARY
$24,000
$15,000
$38,000
$47,500
$48,000
$55,000
$48,000
$48,000
MAX SALARY
$480,000
$290,000
$400,000
$180,000
$325,000
$226,000
$335,000
$250,000
AVERAGE
$107,238
$78,518
$88,952
$102,857
$104,436
$101,348
$107,148
$133,000
MEDIAN
$70,000
$70,000
$75,000
$96,000
$85,000
$90,000
$90,000
$122,000
# OF RESPONSES
49
109
97
50
24
27
44
32
AGENCY SALARY IN USYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$40,000
$30,000
$35,000
$46,000
$65,000
$75,000
$60,000
$120,000
$290,000
$480,000
$260,000
$400,000
$48,900
$55,144
$74,578
$111,728
$126,047
$169,591
$48,000
$55,000
$66,000
$95,000
$117,000
$125,000
5
34
104
50
31
11
IN-HOUSE SALARY IN USYRS EXPS.
IN PAID
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
MIN SALARY
$00
$46,400
$40,000
$55,000
$47,095
$68,000
MAX SALARY
$00
$82,000
$230,000
$335,000
$325,00
$180,000
AVERAGE
$00
$60,067
$84,946
$119,238
$138,110
$125,600
MEDIAN
$00
$52,000
$75,000
$110,000
$130,000
$140,000
# OF RESPONSES
0
12
57
55
19
5
SELF-EMPLOYED/FREELANCER SALARY
YRS EXPS. IN PAID
MIN SALARY
MAX SALARY AVERAGE MEDIAN
# OF RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$48,000
$45,000
$70,000
$68,730
$24,000
$100,000
$75,000
$122,000
$168,962
$240,178
$250,000
$232,577
$61,667
$83,500
$110,873
$126,925
$124,142
$166,289
$62,000
$45,000
$98,500
$86,000
$135,000
$100,000
3
2
7
8
11
2
FEMALE SALARY IN USYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$00
$38,000
$35,000
$65,000
$51,000
$117,400
$00
$83,500
$145,000
$230,000
$170,000
$117,400
$00
$57,314
$74,469
$97,508
$113,438
$117,400
$00
$57,000
$75,000
$84,000
$100,000
$117,400
0
14
46
28
16
1
MALE SALARY IN USYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$34,000
$15,000
$38,000
$46,000
$24,000
$68,000
$75,000
$122,000
$290,000
$480,000
$325,000
$400,000
$54,417
$57,153
$81,675
$124,728
$138,959
$144,917
$48,000
$53,000
$70,000
$110,000
$130,000
$125,000
6
38
123
83
46
16
UNITED STATESYRS EXPS.
IN PAID
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
MIN SALARY
$34,000
$15,000
$35,000
$46,000
$24,000
$68,000
MAX SALARY
$75,000
$122,000
$290,000
$480,000
$325,000
$400,000
AVERAGE
$50,091
$57,196
$79,518
$116,040
$131,303
$157,004
MEDIAN
$48,000
$54,000
$70,000
$100,921
$125,000
$125,000
# OF RESPONSES
11
52
171
117
63
18
CALIFORNIAYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$49,000
$61,200
$54,000
$70,000
$47,095
$390,000
$75,000
$83,500
$130,000
$335,000
$325,000
$390,000
$62,000
$69,658
$105,817
$149,829
$145, 712
$390,000
$49,000
$65,000
$97,200
$139,000
$130,000
$390,000
2
6
18
18
12
1
FLORIDAYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$00
$44,000
$42,000
$68,000
$24,000
$69,000
$00
$60,000
$168,962
$193,000
$130,000
$90,000
$00
$51,333
$72,844
$114,538
$91,600
$79,000
$00
$50,000
$68,000
$77,500
$99,000
$69,000
0
3
9
6
5
2
ILLINOISYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$47,500
$49,500
$57,000
$75,000
$95,000
$00
$47,500
$50,000
$88,000
$136,000
$226,000
$00
$47,500
$49,750
$70,813
$94,000
$144,250
$00
$47,500
$49,500
$65,000
$90,000
$106,000
$00
1
2
8
7
4
0
MASSACHUSETTSYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$00
$48,000
$52,260
$81,000
$96,000
$98,000
$00
$65,000
$150,000
$150,000
$140,000
$232,577
$00
$55,500
$88,815
$102,000
$119,333
$156,895
$00
$54,000
$75,000
$82,000
$122,000
$140,000
0
5
4
5
3
3
NEW YORK STATEYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$48,000
$15,000
$42,500
$72,000
$117,000
$00
$60,000
$80,000
$145,000
$200,000
$205,000
$00
$54,000
$56,200
$85,870
$135,889
$162,429
$00
$48,000
$66,000
$80,500
$130,000
$160,000
$00
2
5
23
9
7
0
PENNSYLVANIAYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$00
$46,700
$50,000
$70,200
$85,000
$150,000
$00
$82,000
$120,000
$112,000
$85,000
$150,000
$00
$58,900
$69,063
$91,533
$85,000
$150,000
$00
$48,000
$58,000
$86,000
$85,000
$150,000
0
3
8
6
1
1
TEXASYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$45,000
$50,000
$47,000
$73,000
$49,160
$133,000
$45,000
$56,000
$290,000
$175,000
$134,000
$133,000
$45,000
$53,000
$92,438
$124,500
$96,451
$133,000
$45,000
$56,000
$70,000
$100,000
$107,000
$133,000
1
2
16
4
7
1
NEW YORK CITYYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$60,000
$15,000
$60,000
$100,000
$117,000
$00
$60,000
$80,000
$145,000
$200,000
$205,000
$00
$60,000
$53,667
$91,176
$143,875
$165,400
$00
$60,000
$66,000
$90,000
$130,000
$170,000
$00
1
3
17
8
5
0
5 YEAR SALARY TRENDS IN USYRS EXPS.
IN PAID 2021
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
$48,000
$54,000
$70,000
$100,921
$125,000
$125,000
2020
$45,000
$53,000
$67,000
$94,000
$111,000
$117,000
2019
$46,000
$58,000
$70,000
$85,000
$110,000
$130,000
2018
$36,000
$50,021
$70,000
$85,000
$96,000
$112,000
2017
$45,000
$45,000
$70,000
$88,000
$109,000
$00
Rest of World
INDIAYRS EXPS.
IN PAIDMIN
SALARYMAX
SALARY AVERAGE MEDIAN# OF
RESPONSES
UNDER 1 YR
1-2 YRS
3-5 YRS
6-9 YRS
10-15 YRS
15+ YRS
₹00
₹13,500
₹450,000
₹9,900
₹00
₹00
₹00
₹523,656
₹1,850,000
₹1,701,882
₹00
₹00
₹00
₹222,690
₹1,180,920
₹637,261
₹00
₹00
₹00
₹130,924
₹1,350,000
₹200,000
₹00
₹00
0
3
5
3
0
0
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