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Some bullshit uploaded just for the sake of it
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• Product was energy enhancing , hydrating and organic .• Dilemma between whether to position as Enrgy drink, Sports drink or
Healthy Organic Drink• Health conscious people moving away from high-sugar and artificial
drinks and moving towards organic and healthy drinks• Crescent sugar quotient 70%less than other drinks• Energy drinks wider market than Sports drinks . • Sports Drink market 2 companies have 94% share• People surprised by Crescent price of $2.75 but want Crescent to
prove that it is healthy, organic and low-sugar drink
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