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A COMPLETESOLUTION FOR DIGITALMARKETING
Ryan Saliba
Introduction to Sector - Marketing
Traditional Marketing
• Shouts out for customers• Expensive• Use is on the decline!
Digital Marketing
• Relates with customers• Less expensive• Use is on the increase!
2/13
What is the problem?
Difficult for small businesses to target specific customers due to:
•Lack of budget•Lack of manpower
And what is a business
without customers?3/13
What about existing ?
• Focus on Concept Design
• Focus on Website Creation
• Focus on Digital Design
4/13
• Clear focus on Digital Marketing• Specific to the needs of small businesses
• Amount of local businesses which employ less than 10 employees – 30,000 (95.1% of all businesses)
• Spend on Digital Marketing on the increase.• Small businesses are more willing to outsource
to marketing agencies.
5/13
Product Offerings:
Package 1:
Social Media Package
Package 2:
Digital Media Package
Package 3:
Concept Design Package
Package 4:
UltimatePackage
6/13
Product Benefits:
A complete approach to digital marketing will help small businesses to:
• Enter new markets + Retain current customers
• Build a relationship with customers
• Improve marketing skills
• Wise spending of marketing budgets = Increase in profits!
7/13
Proposed Business Model
• Operating from a fully furnished office in Valletta
• Set up as a sole-trading business
• Clients charged on monthly basis
• Approximate charge of €40/hour(competitor charge average of €45-60/hour)
• Each package will have a set amount of work hours per week
8/13
Ownership of Bknown Marketing
Ryan Saliba – Founder of Bknown Marketing
• Has experience in marketing and small business management
• Diploma in Design Studies
• Diploma in Digital Marketing
• Masters in Entrepreneurship
• Will be able to handle initial workload
9/13
Resource Requirements - People
First Year – Web Designer
Second Year – Graphic Designer
Third Year – Social Media/ PR Specialist
10/13
Key Milestones for Business
• Four businesses already interested
• First Year – 13 Clients
• Second Year – 23 Clients
• Third Year – 32 Clients
• (Figures based on market predictions, seasonality and work ability of Bknown Marketing)
11/13
Resource Requirements - Finance
• Total of €20,000 finance needed:
– €10,000 Proprietor Investment
– €10,000 Business Loan
• Overdraft facility needed:
– €5000 for daily working capital requirements
• Loan Repayment over three years
12/13
Thank You!
Any Questions?
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