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International Fair of Technologies and Services for Events, Installation and Production
Moscow, IEC «Expocentre»16-18 May 2013
www.prolight-namm.ru
RUSSIA
Decision-making status of visitors
22%
11%
40%
27%
40% I make decisions myself
22% I take part in decision making
11% I’m consulting decision-makers
27% No
190 companies from 18 countries 6,275 unique visitors total number of visits: 10,850 50 events including master classes, interactive seminars and concerts for all target groups of visitors official support from the National Ministry of Culture
ProLight + Sound NAMM Russia attendees include:
Importers Representatives of retail and wholesale trade Heads of concert halls Engineering agencies Sound and light directors Festival and concert organizers Event agencies
Professional musician
Recording
Other
Audio technologies
Retailer
Producer, events
Wholesaler
Importer, distributor
Music teacher
Light technologies
Manufacturer
Theatre/concert hall
Authorities
0 5 10 15 20
16%12%12%11%10%8%6%6%5%5%4%3%2%
Visitors by field of business
Debut of ProLight + Sound NAMM Russia Lays Groundwork for Future Success
Features of the Russian Market
•ThevolumeoftheRussianeventtechnologiesandmusicalinstrumentsmarketisestimatedbytheindustryplayersat$450 million.BusinessMonitorMarketResearchestimatestheannualmarketvolumegrowthat20to30percent•Between2012and2018,thestateprogramofsupportforthenationalcultureplanstoinvest5billioneurointothe development of Russian culture. Part of the investment is aimed at support of the national education and cultural system, and will be spent on equipment for concert halls and theaters
Why Moscow?
•Moscowisacityknownformusicappreciationandperformance;it’shometo32concerthallsand173theatres,morethan 2,000 event venues and meeting facilities•Moscowneversleeps!Moscowisfamousforbeingtheworld'snewnightlifecapitalandhostsmorethan1,500nightclubs anddiscosandmorethan500karaokeclubs•Morethan30stadiumshostsportingevents,concertsandfestivals•Morethan150cinemasandmultiplexes•Morethan1,000eventagencies•ThegovernmentofMoscowisplanningtospend$85milliononmodernizationoftheMoscowtheatersin2012.•MoscowisnotonlyagatewaytoRussia,butotherCISStates,suchasKazakhstan,Azerbaijan,Ukraine,Belorussia, Turkmenistan,etc.,that,togetherwithRussia,boastapopulationof300millionpeople
Synergy
ProLight+SoundNAMMRussiawillbeheldparalleltotheInternationalFairforMusicalInstruments,SheetMusic,MusicProduction and Music Business Connections, NAMM Musikmesse Russia.
Show Promotion Campaign
TheProLight+SoundNAMMRussiateamworkswithmarketleadersandtopmediatorunadedicatedbusiness-to-businessmarketingcampaigntargetingindustryprofessionals.
Variety of Special Events within the Fringe Program
Acomprehensivefringeprogramwillintroducehigh-qualityeducationaltracksfortradevisitorsincludingNAMMUniversity,professional development classes, industry roundtables, practical training sessions, contests for professionals or recording andlightingindustrytailor-madetotheRussianmarketanddevelopedwithinputfromlocalkeyplayers.
Well-rounded program of concerts and events will be presented throughout each day of the trade shows.
Open the Growing Russian Market with ProLight + Sound NAMM Russia
ProLight + Sound NAMM Russia 201316–18 May 2013Moscow, Expocentre Krasnaya Presnyawww.prolight-namm.ru
Organizers:
Messe Frankfurt RUS Ltd NAMM International LLC
LeningradskyProspect39A 5790ArmadaDrive125167Russia,Moscow Carlsbad,CA92008USATel.+74956498775 Tel.+17604388001Fax.+74956498785 Fax.+17604387327PLS@messefrankfurt.ru DanielM@namm.org DominiqueA@namm.org
ProLight + Sound and NAMM Worldwide:
The NAMM Show24-27January2013Anaheim,California,USA
ProLight + Sound10-13April2013FrankfurtamMain,Germany
Summer NAMM11-13July2013Nashville,Tennessee,USA
ProLight + Sound Shanghai10-13 October 2013Shanghai, China
Product Groups
Lighting technology Stage technology and truss systems Laser technology and effects Security (general) Specific accessories for lighting and stage technology Sound equipmentPAequipmentProjectionanddisplaytechnologyMediacontrolandnetworksVideotechnologyandCCTV Conference and communication technologyAccessories
Targeted Visitors
Wholesale/foreign trade Retail/specialist trade Industry/installation trade for professional event, media, audio and studio technology Operators and staff of sound studios, radio, film and television engineers Event technicians Operators and staff of entertainment caterers (discotheques), theatres, multi-purpose halls, sportfacilities,parksandeventlocations Stage and theatre decorators Hire companies for professional lighting, sound and/or media technology Specialist companies for media installations—event agencies and agencies for stand construction Engineering offices and specialist planning departments for lighting technology and/or room acoustics/ sound protection—set designers, camera operators, lighting designers
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