Russell Brand Case Study

The world’s leading spoken-word audio platform

audioBoom.com

choose.audioboom.com

Listens The Russell Brand Podcast released new episodes twice a week. Each episode gained over 250,000 listens each week. To date (Jan 2016), The Russell Brand Podcast has had over six million listens since launching in March 2015. Podcast advertising delivers effective results:

The Russell Brand Podcast audioBoom teamed up with Russell Brand, Matt Morgan and Mr Gee to produce the twice-weekly Russell Brand Podcast. Additionally, audioBoom syndicated The Russell Brand Podcast content to Radio X (Global) in the UK and Triple M (SCA) in Australia to produce full length standalone radio shows.

Pre and Post RollWith 250,000 listens, twice a week, your content could earn $6,000 per week, with one pre roll at a $12 CPM

Live ReadsWith 250,000 listens twice a week, your content could earn over $11,500 per week with two live reads at a $20 CPM

What’s it worth?

Podcasts attract a mobile-centric audience who are statistically proven to be more engaged with your adverts.

Podcast Advertising

Share of radio consumed on mobile

US mobile ad spend, 2018 (projected)

Podcast listening time, 2020 (projected)

63% 15bn hrs$58.3bn

Listeners buy products from podcasting ads

64% of podcast listeners say that they bought a product

after hearing an ad on a podcast

Podcasts drive more engagement

Compared to radio, research has shown 2-3 times more engagement from podcasts

Podcast hosts endorse your brand

When a podcast host reads your ad it’s a more personal and

direct endorsement of your brand