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Networking 101 Seminar - How to work the room (& the inboc) presented by Becky Eatough and Victoria Smith from Triggerfish Communications and Michael Hislop founder of The PA Club
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©Triggerfish Communications, April 2011
Michael HislopBecky EatoughVictoria Smith
Networking 101 – How to work the room (& the inbox)
Introduction to networking - Exercise
What is social media?
How to grow and manage your professional network using LinkedIn
How to promote your networking event using Twitter
How to effectively use networking events – by Michael Hislop
Networking 101 – How to work the room (& the inbox)
Why should I network
The power of networking
Social Media
What is social media
Social media
How to grow and manage your professional network using:
What is LinkedIn?
‘You no longer have to live in the same city — or even the same country — to build and strengthen relationships that can help you
succeed and grow professionally.
We’re now growing at roughly one million new members a week, the equivalent of a professional joining the site at faster than one
per second.
Our ultimate goal is to connect all of the world’s professionals to make them more productive and successful.’
Quote from LinkedIn CEO, Jeff Weiner:
LINKEDIN DEMOGRAPHICS 2011
Credits: Amodiovalerio Verde
How it’s useful to you
LinkedIn connects you to your trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a broader network of
professionals.
Interesting groups
LinkedIn etiquette
1. Conversation
3. Contribution
5. Transparency
7. Community
Stick to the medium of communication unless permission is given to use a different form
Making new contacts
• Request an introduction via mutual contact
Or
• Members of a mutual group or event ?
• Personalise your invitation, introduce yourself
• Don’t add people you don’t know without saying why
LinkedIn Etiquette
How to make your profile stand out
• Add profile link to signature and website
• Get recommendations
• Add applications to profile to share expertise
• Regular status updates
How to promote your networking event using...
Twitter is a real-time informationnetwork that connects you to the
latest information about whatyou find interesting.
Should I use Twitter for business or pleasure?
Why should I tweet about an event?
# Hashtags
Can be used to:
Collect ideas
Ask questions
Share an experience
Network
Find events
Search for hot topics
# Hashtags
So how can # tags help you to promote an event?
Results for #RSVP11
How do I tell people about this hash tag
On your Twitter account
When you email or send out the initial invitation
In every update you send to your attendees
Helps you as an organiser to help people to network before, during and after an event
Gives people the chance to meet, even before an event
Gives the organiser an avenue
to gain feedback
Creates a conversation starter
#
The value of social media depends on how well you execute it! You should be in it for the long haul
A lot of businesses are using social media as a broadcast mechanism instead of a tool to engage people
Remember that networking via social media is just a tool. Don’t forget the value of face-to-face
SocialMedia
Conclusion
Recommended