Royal palm

Uma!r AhmedPRESENTER

SCENAR!O

CONTENTCOMPANY INTRODUCT!ON

V!S!ON & M!SS!ON

STRATEGY

COMPANY AUD!T (PEST – F!VE FORCES – SWOT ANALYS!S)

GAP ANALYS!S

FAVOR!TE SESS!ON

COMPANY??!!

•RETREAT !N THE HEART OF C!TY - 140 acres

•CREATED FOR THOSE WHO LOOK EXCELLENCE !N SERV!CES

•LOCATED ON SITE OF PRGC (PAK!STAN RA!LWAY GOLF CLUB)

•COMPLETELY REMODELED & LANDSCAPED

•W!DELY REGARDED AS SUBCONT!NENT’S BEST GOLF COURSES

•!TS ARR!VAL SET A NEW BENCHMARK FOR !NDUSTRY

V!S!ON

A day and night golfing paradise for its members and guest~ a place to enjoy, rest, relax, unwind, entertain and conduct business in the true spirit of a golf and country club.

M!SS!ON• To be the best golf and country club in the

region, providing a wide range of golf and recreational facilities for its members, corporate clients and guests.

• To cultivate, train and promote a high degree of staff commitment; fostering a corporate culture of service excellence.

• To constantly look into ways to add value to the Club’s membership.

• To be innovative in providing facilities and services.

• To provide a conducive environment with ample opportunities and convenient facilities for members to meet, interact and conduct business.

• To be warm and friendly in our approach and services.

• To promote the green plan and healthy-living lifestyle.

• To achieve a “symbiotic relationship” between the Club and the environment for the benefit of both.

• To give members more enriching experiences and benefits through better use of the golf course and all facilities at the Club.

• To be a dynamic Club that pulsates throughout its opening hours, both day and night.

• To have at least one reciprocal club in each of the major cities in the Asia Pacific region.

STRATEGYSMART OBJECT!VES

SOFT SELL

MARKET LEADERSH!P

POS!T!ON!NG

CORPORATE OBJECTIVES

DEPARTMENTAL OBJECTIVES

OPERATIONAL OBJECTIVES

STAKEHOLDERSBY THE PEOPLE; FOR THE PEOPLEEX!ST TO SAT!SFY !TS STAKEHOLDERSOPERAT!ON !S AS !MPORTANT AS OTHERS

PR!OR!T!ZES AS PER !NFLUENCED!SPERSEMENT OF !NFO

Wateen – Mainland Husnain Pakistan LimitedLESCO – WASA – Sui Northern Gas

KEEP SATISFIED

MANAGE CLOSELY

MONITOR (MINMUM

EFFORT)KEEP

INFORMEDLOW

P

OW

ER

HIG

H

LOW INTEREST HIGH

•POL!T!CAL-LEGAL

•ECONOM!ES

•SOC!O-CULTURAL

•TECHNOLOG!CAL

PEST ANALYS!S

F!VE FORCES

STRENGTHS

Pet place for all Major events

Loyal customers

Royal Palm's brand recognition

Plays monoply due to only club

Largest Golf course nation wideSWOT ANALYS!S

GAP ANALYS!S

MARKET DEVELOPMENT

PRODUCT DEVELOPMENT

RPGCC

GAP F!LLED BY STRATEG!ES

OPEN FOR QUEST ONS!