Role of Technology and Innovation in Promoting Financial ... · The Need for Financial Inclusion is...

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ADVANCING INNOVATION ADVANCING COMMERCE

Anna Zanghi

Global Lead Youth Segment Product

September 18, 2013

Role of Technology and Innovation in Promoting Financial Empowerment for Youth

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

The Need for Financial Inclusion is Global

March 28, 2012 Page 2

Sources: 1) “Half the World is Unbanked”; McKinsey / Financial Access Initiative; October 2009. 2) 2011 FDIC National Survey of Unbanked and Underbanked Households, September 2012.

North America

68MM 23%

Latin America

250MM 65%

Central Asia / East Europe

193MM 49%

Middle East

136MM 67%

Sub-Saharan Africa

362MM 80% South Asia

612MM 58%

East / SE Asia

878MM 69%

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

Electronic payments drive

ECONOMIC

EMPOWERMENT

2.5B

DON’T HAVE ACCESS TO

FORMAL FINANCIAL SERVICES

… and 85% of all retail transactions

are still in cash and checks

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

Low Levels of Financial

Access

Business model for financial inclusion

Identification of people

Financial Education

Barriers to Widespread Financial Access

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

MasterCard Approach

PRODUCTS /

FORM FACTORS

USAGE &

EDUCATION

PROCESSING

MERCHANT

ACCEPTANCE

& APPLICATIONS

PUBLIC PRIVATE

PARTNERSHIPS

RISK MANAGEMENT

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

Prepaid Payment Accounts Can Remove Barriers to Financial Inclusion

Page 6 April 3, 2013

• Not eligible 1

• Available to anyone - no credit check

• Protection against indebtedness

• Works like a basic bank account

• Not affordable 2 • Lower costs than traditional bank

accounts

• Transparent pricing

• No access 3

• Increased competition increases

choice

• Mobile form factor enables deeper

distribution

Barriers to Financial

Inclusion for Youth

Advantages of Prepaid

Payment Accounts

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

TurkCell Cep-T Paracard

27 September, 2013 Moving from Inclusion to Empowerment

Page 7

• Turkcell Wallet is the most extensive mobile

wallet that exists in the market today

• Combines mobile payments, mobile banking

and loyalty

• Allows for money transfers, air-time top-up,

purchasing packages, plus location-based

offers based on usage preferences

• Subscribers can use a companion card or

their mobile phone to access these features

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

UNISCOO Prepaid MasterCard

• Extending financial empowerment to students in Kenya

• Student run organization with access to internships,

entrepreneurship and social initiatives

• ID card and payment card with access to discounts

• Provides financial flexibility and independence

• Promotes savings and financial management culture

27 September, 2013 Page 8

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

• Financial innovation for more than 6 million child social welfare beneficiaries

SASSA Debit MasterCard

27 September, 2013 Page 9

• Provides security for benefits

disbursement

• Uses biometric identification

• Improves financial transparency

• Entry into formal banking sector

©2013 MasterCard. Proprietary and Confidential

ADVANCING INNOVATION ADVANCING COMMERCE

Your Money Smarter – An Innovative Education Platform

Enhance the customer

experience with an innovative

education platform

From: MasterCard

Welcome to Your Money

Smarter financial tips

program brought to you by

the YOUR BANK Prepaid

MasterCard.

Let’s get started!

A “Smarter” Financial Tips

program via SMS text

messaging covering:

• Budgeting

• Planning for the Future

• Savings

Text

‘YOUR

BANK’ to

58124

27 September, 2013 Page 10

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