Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft...

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Roadside Signs 2017 Kentucky Farm Bureau Certified Roadside Farm

Market Educational Meeting

Brett Wolff – brett.wolff@uky.edu

Alex Butler – alex.butler@uky.edu

What works best?

• Proper signs and how to use

• Color and font design tips

• Keep Motorist in mind when

picking a location for your sign

Proper signs and how to use them

• Directional Signs

• Entry Signs

• Merchandising Signs

• Informational signs

Directional Signs

Entry Signs

Merchandising Signs

Informational Signs

Design

• Be consistent, neat and truthful

• Color matters

• Font should be easy to read

• Check grammar and spelling!

Sign color is important

Choose font that is easy to read

Font Styles to avoid

• Thin Fonts- may be difficult for text to be seen from a distance.

• Script fonts – may make it difficult to read text at all.

• ALL CAPS – UPPERCASE FIRST AND LOWERCASE FOR THE

REMAINING LETTER ARE EASIER FOR THE BRAIN TO

PROCESS.

• Crowded letters also make it difficult to read – spacing between letters is called kerning

For non-motorists

Choose easy to read font sizes

Readable Distance from Sign for Maximum

Impact

Maximum Readable Distance Letter Height

(feet) (feet) (feet)

30 100 3

40 150 4

60 200 6

• 1 inch letter height

per 10 feet of legibility

distance

• 72 inch font typically

prints 1 inch in height

For non-motorists

Choose easy to read font sizes

Readable Distance

from Sign for

Maximum Impact

Maximum

Readable

Distance

Letter

Height

(feet) (feet) (feet)

30 100 3

40 150 4

60 200 6

• 1 inch letter height

per 10 feet of legibility

distance

• 72 inch font typically

prints 1 inch in height

For motorists: Letter height at various distances

Distance from Sign

(feet)

Upper Case Letter

Height (inches)

Lower Case Letter

Height (inches)

50 ft 1.7* 1.3*

100 ft 3.3* 2.5*

150 ft 5.0* 3.8*

200 ft 6.7 5.0

250 ft 8.3 6.3

300 ft 10.0 7.5

400 ft 13.3 10.0

500 ft 16.7 12.5

*Note uniform traffic standards for guide signs described in

the text above indicates minimum letter heights larger than

these.

Minimum:

Uppercase – 6in.

Lowercase – 4.5in.

Minimize Words

Estimated number of words

read by distance and speed Distance From Sign (feet)3 Speed Traveling (miles per hour)

30 40 50 60 70

50 ft 3 3 2 2 1

100 ft 7 5 4 3 3

150 ft 10 8 6 5 4

200 ft 14 10 8 7 6

250 ft 17 13 10 9 7

300 ft 20 15 12 10 9

400 ft 27 20 16 14 12

500 ft 34 26 20 17 15

Sign placement prior to turn

Speed Traveling (mph) Estimated Distance Needed

to Slow Safely for Turn

30 ft 300 ft

40 ft 400 ft

50 ft 500 ft

60 ft 600 ft

70 ft 700 ft

Regulations for

Tourist Oriented Directional Signs

• City or county

planning and zoning

office

• For Tourist Attraction

– Must be open 5 days a week

– Operating 8 hours each day

– One day must be a weekend

• State Department of

Transportation

– 603 KAR 4:040 TOD Signs

Tips for Operator

• If making your own sign for

outside…

– Use high equality exterior enamel

– Cover completely with a protectant

HUGE Thanks

Megan Bruch Leffew

Marketing Specialist

(931) 486-2777

mleffew@utk.edu

www.ag.tennessee.edu/cpa

www.facebook.com/ValueAddedAg

Special Thanks

Fran McCall

Commodity Specialist

(502)495-5000

Fran.McCall@kyfb.com

https://www.kyfb.com/federation/roadside-farm-markets/

Contact Information

Brett Wolff

Alex Butler

Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft...

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