View
216
Download
0
Category
Tags:
Preview:
Citation preview
Richard Mansour
Sukhdeep Kooner
Joseph Larios www.doggourmet.com
Industry Analysis
Buying Power: Set up account and use express checkout on future purchases. (Low)
Supplier Power: No other company offers this many choices shipped directly to your home. (High)
Threat of substitute service: We reward frequent customers with a loyalty program. (Low)
Threat of New Entrants: One of kind service personalized for your pet’s every need. (Low)
Rivalry: There are only a few other companies competing with our own. (Low)
www.doggourmet.com
Mission
At dog gourmet were creating great tasting nutritious dog food. We understand that your dog is not just a companion but a very
important part of your family. That’s why we created dog
gourmet foods.
www.doggourmet.com
Business Description
Products sold
Gourmet Dog Food Business to consumers transactions through
direct use of internet
Revenue is generated from the sales of the dog products
We are a Pro-profit organizationwww.doggourmet.com
Dog Gourmet
Location: Los Angeles, California
Which has the best demographics for gourmet dog food.
Distribution of orders sold will be shipped by Fed Ex, UPS, and US Postal Service
www.doggourmet.com
Dog Gourmet
Marketing on the web
Add space on all leading search engines
www.doggourmet.com
Competitive Advantage
Our prices are reasonable which makes us Top ten percent of the cost leaders in the Dog food industries
Our product uses just-in-time processing which makes our product the freshest and unique.
We have variability we offer a grand selection of quality products with home delivery
There are no present threats in this market since we offer so much more than other similar business
www.doggourmet.com
E-commerce Business Process Diagram
www.doggourmet.com
Recommended