RG1261 ROCKETFUEL INTRO PRESENTATION v2

Your brand

needs 3D presence.

So why employ2D thinking?

Product Design & 3D Brand Agency

Rocketfuel Overview

© ALL COPYRIGHT LAWS APPLY, 2015

Product Design & 3D Brand Agency

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

INVENT. DESIGN. PRODUCE.

Specialists in creating Brand 3DCI®

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Current Model

& Process

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Ad Agencies

2D Brand CI

Suppliers

Design, production, activation, installation

Breakdown of brand

3D design guesswork by Ad Agencies =

Suppliers will interpret theAd Agency brief to best suit their tooling set up and not the brands potential.

of 3D product (packaging, POS, retail, pop-up) projects fail to achieve their objective because of 3D brand inconsistency.

85%of 3D product designs, designed and outsourced by ad, design and marketing agencies do not get produced.

72%of a projects timeline is lost due to 2D designers designing 3D products.47%

Brand-Slapping®

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

2D Ad Agency / Marketing Agency / Design Agency

SourcingOff the Shelf

ManufactureDesign

Outsourced

ManufactureDesign: To Suit

Tool Set Up

ManufactureMaterial Specific

ManufactureInhouse / Design

Outsourced

Manufacture & Design Outsourced

in China

Production

Manager

Manufacture MaterialSpecific

Sign

ActivationPackaging

Tech

MobilePOS

Pop-Up

Print

Breakdown of brand.Increase in management,

design, production cost and loss of project time.

Acc Exec Creative Copy Wrt StratClient

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Point of Sale

Manufacture& Design

Outsourcedin China

ManufactureMaterialSpecific

SourcingOff the Shelf

ManufactureDesign

Outsourced

Shape / 3DCI® Interpretation

Environments

Manufacture& Design

Outsourcedin China

ManufactureMaterialSpecific

ManufactureDesign

Outsourced

Shape / 3DCI® Interpretation

Packaging

Manufacture& Design

Outsourcedin China

ManufactureMaterialSpecific

ManufactureTo Suit Tooling

Shape / 3DCI® Interpretation

SourcingOff the Shelf

Clothing

Manufacture& Design

Outsourcedin China

ManufactureMaterialSpecific

SourcingOff the Shelf

ManufactureDesign

Outsourced

Shape / 3DCI® Interpretation

The brands 2DCI is handed out to suppliers

Complete breakdown in 3D brand consistency, shape & execution

Procurement / Production

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Proposed

Methodology

Rocketfuel

Product Design & 3D Brand Agency

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Management of the brands 3DCI® will ensure brand consistency and hugely influence the 2DCI, maximising the brands full potential.

Product designed to meet the brands budget. Saving time and money.

Rocketfuel will successfully translate the brands 2D Brand CI into a documented 3DCI®.

1The resolved 3DCI® will then bestdeliver on the brands 3D productmarketing collateral, packaging, POS retail and popup stores.

23D brand toolkits will hugely improvemanagement efficiencies by saving project time and getting the best possible product value for the brands budget.

3

Ad Agencies

2D Brand CI

Suppliers

Design, production, activation, installation

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

ClientProduct

Design3D Strategy Engineering

Translating 2D into 3D

3D brand shape generation

Product design

All done in house

2DCI Acc Exec 3DCI® Client

3DCI®

Product, packaging, point of sale, clothing, environments

3D brand tool kits

Prototyping and sampling

Project management of production & manufacture

Rocketfuel

Supplier

1

Supplier

2

Supplier

3

3D brand consistency across all elementsDesigned to meet budgetAll products designed can be producedDeliverables meet rollout scheduleSuppliers costings can be compared apples for apples

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Our specialised

scope

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Shape Generation

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Shape Generation

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Packaging

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Packaging

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Products

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Products

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Product Glorifiers

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Product Glorifiers

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

POS Display Stands

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

POS Display Stands

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Bars

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Bars

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Retail Environments

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Retail Environments

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Pop-up Stores

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Pop-up Stores

All drawings are for design intent purposes only.

All drawings, designs, specifications, materials and electronic files contained herein remain the intellectual property of Rocketfuel CC. The work contained cannot be reproduced, distributed, or duplicated in any way without prior written agreement or transfer of the property rights on payment in full by the company or person who has received this document and related materials and files.

XX

JGDRAWN BY:

Lemon Bottle Glorifier

DRAWING No:

XX

ROCKETFUELUnit 3046 Beach RoadOld Castle Breweries, Woodstock 7925Cape Town, South AfricaTel: +27 (0) 21 448 8330e-mail: jason@rocketfuel.co.za

1:2.5

RF4D.192.DET.02

CHECKED:

2014-10-21

XX

A3XX

Lemon Bottle Glorifier

MODIFICATIONS

SCALE:APPROVED:

Flying Fish

BY

XX

REV:

XXXXXXX

SHT SIZE:

DATEREV

DATE:

XXXXXXXXXXXXXXXXXX

PO

A1NM

5

10

LK

J

I

H0

G ID

H

K L ME

8

CB

1

2

3

4

5

6

7

8

G

N O

F

P

1

E

40F

2

3

D

4

6

C

30

7

9

B

11

1010

9

11

A

20

J

50

Clear acrylic raiser

Vac-formed plastic backingPainted blue outside, white inside

Brushed aluminium ribs.Laser cut curved acrylic banner

with raised lettering

Vac-formed plastic lemonor suitable alternative

423

156

90

153

75

84

Acrylic base, uplight LEDsinside base

132132

20

252

101400

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Technical

Product Design & 3D Brand Agency

© ALL COPYRIGHT LAWS APPLY, 2015

Technical