RFID Infrastructure Simon Holloway Microsoft EMEA MANUFACTURING INDUSTRY ARCHITECT...

RFID InfrastructureRFID Infrastructure

Simon HollowayMicrosoft EMEAMANUFACTURING INDUSTRY ARCHITECTsimonho@microsoft.com

Agenda:

Vision and GoalsArchitectureCustomer ReferencesSummary

Agenda:

Vision and GoalsArchitectureCustomer ReferencesSummary

Key scenarios for Retailers

Shrinkage and theft reductionEliminating out of stock situationsPromotions managementSupply chain visibilityVendor managed inventoryDeductions managementFresh item managementReturns management …..and many more!

Customer Pains and barriers to adoption Device management challenge

Configuring and managing devices Keeping up with :

Multiple type of devices (UHF, HF, Barcodes etc.) Proprietary protocols New models to support EPC standards

Protecting existing investments while taking advantage of new advances in reader technology

Event “Mess” Clogging applications and databases with volumes of data without context (duplicates, erroneous) Making business sense of raw RFID data System scalability and performance capabilities to handle volumes of irregular event streams

Development inhibitors Limited capabilities to customize and build meaningful applications Learning curve to understand new proprietary tools Lack of standards

Prohibitive costs Cost of integration too high, making it difficult to justify ROI

Microsoft RFID Goals

Encourage widespread RFID adoptionScalable, deployable, extensible infrastructureStandards based (EPC and ISO)Broad device supportApplication enablementLowest TCO

Build an RFID infrastructure that enablesComplianceAutomationBusiness process transformation

Hardware partners Hardware partners surface Device surface Device

Services to Services to platformplatform

Solution partners Solution partners develop RFID enabled develop RFID enabled business applicationsbusiness applications

Services partners Services partners drive low cost, rapid drive low cost, rapid

deployments with deployments with designers and toolsdesigners and tools

Microsoft RFID Strategy

Make RFID a pervasive technology with Windows Server Systems as preferred platform for RFID-based solutions

Enabling the Event Driven Enterprise with intelligence at the edgeDevelop core platform components to support RFID applications and

solutionsRFID enable selective Microsoft Dynamics products

Activities to date

Partners

• Strategic alignment with vision & goals• Continuous feedback on product strategy• Access to code and specs• Commitment to mutual success

Product Group

• Joined EPC-G in March 2004 (RP & RM)• Co-authored XML Message format contribution for RP spec (1.0)• Will Join ePCIS• MSR Activities•Joined NFC in Feb 05

• Working jointly with our partners • E.g. KiMS (Denmark), large retailer (EUR), mid-tier Wal-Mart supplier (Jack Links), XBOX•Pilots on Microsoft technologies at Marks and Spencer

• Formed June 2004• Functional & Design specs complete• pre-beta coding complete• DSPI SDK done•TAP programme set up

Standards&IP

Pilots &

Deployments

Agenda:

Vision and GoalsArchitectureCustomer ReferencesSummary

Enterprise, Enterprise, ContentContent

SolutionsSolutions

Real Time Enterprise Platform – a functional view

DevicesDevicesLayerLayer

Data Collection Data Collection & Mgmt Layer& Mgmt Layer

Event MgmtEvent MgmtLayerLayer

ServicesServicesLayerLayer

ApplicationApplicationSolutionsSolutions

RFIDRFIDReadersReaders

BarcodeBarcodeScannersScanners

802.1X802.1XAP’sAP’s

Pocket PCPocket PC

Events and Workflow ManagementEvents and Workflow Management Events, Messages, Business RulesEvents, Messages, Business Rules

Open, standard based interfacesOpen, standard based interfaces

Product InfoProduct InfoResolutionResolution

Look-upLook-up

Business Business Process MgmtProcess Mgmt

Analytics, Analytics, Reports and Reports and NotificationsNotifications

Real Time Enterprise/Point Real Time Enterprise/Point AppsApps

Data Collection and ManagementData Collection and ManagementCollection, Storage, Smoothing, Filtering, Aggregation Collection, Storage, Smoothing, Filtering, Aggregation

Device Interfaces, ManagementDevice Interfaces, Management

Handheld Handheld TerminalsTerminals

Oth

ers

Oth

ers

Batch Oriented Enterprise Batch Oriented Enterprise AppsApps

Platform Architecture

Product Scope

Rich RFID Services for the Windows platform that enable real-time applications and solutions

End-to-end stackRFID Services on .NET Tools for development, deployment, and managementSQL Server for data management and business intelligenceBizTalk Server for business process integration

Partner Centric ApproachPartners delivering end-to-end RFID enabled applications

Key value propositions

Abstraction of Device handlingDiscovery, configuration, communication, and management

Rich RFID event processing modelDesign, store, deploy and manage RFID Processes

Reduce data ‘noise’ and increase data relevancyRules Engine for Filters, Alerts and TransformationsEnglish like vocabularies for rule creation / modification by business user Inference based generation of events – Ex: ‘Internal Movements’

Robust framework to support agile processesRules provide dynamic policy morphing ‘Hot-swap’ of Readers & ProcessesSupport for transactional execution and failover semantics

Base set of tools for lifecycle managementDevice, Process and Server Management

Key value propositions

Pluggable architecture for customizable componentsSecurity

Role based access to RFID Processes & DevicesManagement, Monitoring & TrackingPerformance and Scalability

Large volumes of irregular event streamsDistributed deployment architectureEdge vs. Central processing transparent to end user

Integration with BizTalkRFID events as BizTalk messages to build closed loop ‘RFID aware’ business

processesStandards

Stack will support RP, RM, ALE, and ePCIS across multiple layers

Agenda:

Vision and GoalsArchitectureCustomer ReferencesSummary

Customer References – Partner Solutions on .Net

UK TrenStar

Scottish Courage, Coors, Carlsberg

Tetley, South African Breweries,

Lufthansa, Blue Cross Hospitals Smart421

Bayer Healthcare Excel Logistics

Denmark MBS

KIMS

France Athelier

STP Logistics

Germany Kuehne & Nagel

USA Accenture/Manhattan Associates

JumpStart Microsoft

MBS Jack Links

Microsoft experience as a supplier of Xbox

Supplier of high value goods to retailers such as WalmartViewed it as a strong enabling technology :

To provide visibility in the supply chainTo better manage inventories at the retailers and To gain customer insights from the data we never had before

In the pilot mode!See light at the end of the tunnel!

We faced many of the same challenges that other customers are struggling with! Device management challenge

Configuring and managing devices Keeping up with :

Multiple type of devices (UHF, HF, Barcodes

etc.) Proprietary protocols New models to support EPC standards

Protecting existing investments while taking

advantage of new advances in reader

Event “Mess” Clogging applications and databases with

volumes of data without context (duplicates,

erroneous) Making business sense of raw RFID data System scalability and performance capabilities

to handle volumes of irregular event streams

technology

Development inhibitors Limited capabilities to customize and build

meaningful applications and solutions Evolving standards and protocols

Prohibitive costs Cost of integration too high, making it

difficult to justify ROI Tag costs

TrenStar Customers : Scottish Courage

Kuehne and Nagel How to implement today an RFID enabled

SCM, on Microsoft Dotnet Platform? Industrial Printers, Logistics Collaboration between SCM trading

partners Near Real-time visibility Cross regions, multiple standards etc… Shared business benefits Technology, process, people

Agenda:

Vision and GoalsArchitectureCustomer ReferencesSummary

RFID Requirements Circle

Business CaseROI

HardwareTags

ScannersReaders

RFIDMiddleware

SoftwareStore

AnalyseIntegrate

RadioFrequency

Consultancy

BuildingDesign

SystemsIntegrator

Pre-Beta

Microsoft and The RFID Requirements Circle

Business CaseROI

HardwareTags

ScannersReaders

RFIDMiddleware

SoftwareStore

AnalyseIntegrate

RadioFrequency

Consultancy

BuildingDesign

SystemsIntegrator

Domino, Siemens, Sato, Samsys, ThingMagic,

Intermec, Symbol, Omron, Alien, Blackroc, Cathexis,

Printronix, Zebra

Accenture, BT Auto Id, HP Capgemini, EDS, LogicaCMG,

Unisys, WCI, …..

Accenture, BT Auto IdEDS, HP, LogicaCMG,

Unisys,Infosys,Intellident, Daenet,

SolidSoft, WCI……

Accenture,BT Auto Id, Blackroc, eCentre,

Unisys

Manhattan, GlobeRanger, Microlise, TrenStar

Daenet

SRC, Datapools, Geac, Pro*Clarity, Panaroma,

Ivis ….Accenture, BRE

Settings for RFID Use

Our commitment

We are committed to RFID and will build a scalable, reliable platform for solutions and applications.

Positive momentum with a large number of customers across all industriesTAP program for customers / partners

© 2005 Microsoft Corporation. All rights reserved.© 2005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.