View
231
Download
0
Category
Preview:
Citation preview
8/3/2019 Revista de Embratel - Via Dez
1/20
0800A new number for Cerj to
give its 1.6 millioncustomers a better service
0300 TelevotoTV Cultura now uses
the first ever interactiveresearch system
FastNet Dial UpMore attractive
discounts for volumeof calls
Year 14 - 154 - January 2002
Dabi Atl ant e, Braile Biom dica,imusica and Admed are someof the companies which now
enjoy the extended service
INTERNETINTERNETInternat ional
band capacityof backboneover 2 Gbps
Internat ionalband capacity
of backboneover 2 Gbps
8/3/2019 Revista de Embratel - Via Dez
2/20
2 Via Embratel - January 2002
Edi tor ia l Counci lEd i tor ia l Counci lEd i tor ia l Counci lEd i tor ia l Counci lEd i tor ia l Counci l
Federico Gallart, Amos Maidantchik, Leonello Patitucci,
Luiz Cludio Gonalves and Luiz Freitas
Director o f Advert is ing,Di rector o f Advert is ing,Di rector o f Advert is ing,Di rector o f Advert is ing,Di rector o f Advert is ing,
Press and Publ ic Rela tionsPress and Publ ic Rela tionsPress and Publ ic Rela tionsPress and Publ ic Rela tionsPress and Publ ic Rela tions
Wallace Grecco
S u p e r v i s i o nS u p e r v i s i o nS u p e r v i s i o nS u p e r v i s i o nS u p e r v i s i o n
Luiz FreitasExecutive Edi torExecutive Edi torExecutive Edi torExecutive Edi torExecutive Edi tor
Margareth Santos ( reg.17.756-RJ)
margalv@ embratel.com.br viaebt@ embratel.com.br
Graphic designGraphic designGraphic designGraphic designGraphic design
www.linetron.com.br
Copy Desk and RevisionCopy Desk and RevisionCopy Desk and RevisionCopy Desk and RevisionCopy Desk and Revision
Jorge Moutinho
P h o t o g r a p h yP h o t o g r a p h yP h o t o g r a p h yP h o t o g r a p h yP h o t o g r a p h y
Octales Gonzales, Oswaldo Maricato, Cesar Diniz,
Davi Fernandes, Alexandre Machado, Jos Lira,
Silvio Alencastro, Beto Fotografia, Paulicolor
Foto Video and Maurcio Ercolin.
C o n t r i b u t o r sC o n t r i b u t o r sC o n t r i b u t o r sC o n t r i b u t o r sC o n t r i b u t o r s
Jos Ricardo de Aguill ar Pinho, Patrici a Carvalho
and Francisco Domingues Pereira
Mai l ing addressMai l ing addressMai l ing addressMai l ing addressMai l ing address
Av. Presidente Vargas, 1012, 14 andar, Centro, Rio de Janeiro-RJ, Brazil,
CEP 20179-900 Phones.: + 55 21 2519 8427 and 2519 7545
Fax: + 55 21 2519 7791 and 2519 8661
The art icles published herein may be r eproduced
provided that the source is menti oned.
Circul ation: 38, 000 copies a month.
ww
w
.embra
tel.com.b
r/via
0800 901 021 Customer Call Center 24 hours a day, 2 days a week
v i a e m b r a t e l
Embratel offered a special end-of-the-year service so that all
customers could send their New Year greetings to friends and
relatives without a hitch anywhere at home or abroad. Extra
personnel were allocated to the shift teams in the 21 network
management centers of the company in So Paulo, Rio de Janeiro,
Curitiba, Belo Horizonte and Fortaleza.
On 24t h December, Embratel recordedfour mil li on DDI calls a 100%
increase over the two million
international calls in the network on
normal days. Most calls were made to
the United States, Argentina,
Portugal, Spain and Germany. On that
same date, 50.5 million DDD calls were
recorded. The increase was almost 30%
compared to the 39 million national long
distance calls that same day in 2000.
The companys excellence in its network
management permits advance failure detection. This
work facilitates redirecting traffic, without detriment to
the network capacity and prevents any possible interruption in the
services provided. Embratel has 45 telephone switching systems
throughout Brazil, three solely dedicated to DDI calls.
At this time of the year, the company not only reinforces its staff but
also maximizes the interconnection capacity of its switching systems
and comes to an agreement with other carriers to attend places
where there is more demand for calls to specific destinations.
Special shi f t gu arant eed
New Year g reet ings via 21
for the record 2
contracts 4
internet 5 a 9
telephony 10/11
highlight 12
integration 13
global solutions 14/15
fastnet 16/17
education 18/19corporate citi zen 19
c o n t e n t sf o r t h e r e c o r d
8/3/2019 Revista de Embratel - Via Dez
3/20
3Via Embratel - January 2002
E
d
ito
ria
l
Via Embratels first issue in 2002 gives impor-
t ant examples of t he variety of services of fered
by the company. They are technological soluti-
ons for a wide variety of applications, always
meeting customer requir ements and seeking t o
satisfy t heir every w ish.
The increase in the company s in te rne t
backbone capacit y now over 2 Gbps, wit h t he
start-up of another fou r int ernational circuit s
is one of t he main features of t his edit ion. Now
the int ernet overseas connection via Emb ratel is
en t i re l y th rough f i be r op t i cs . More t ra f f i c
capacity and less latency are the immediate be-
nefi t s for f irm s t hat use t he carriers services. Via
Embratel also shows how to make the most oft he internet for remote learning.
This edit ion also inf orm s about FastNet Dial Up,
a service that offers security, f lexibi l i ty and
attractive discounts, and about the importance
of a well-st ructured service, such as the 0800 to
be used by the Rio de Janeiro electr icit y company
(Cerj). And for t hose w ho still have doubt s about
the import ance of invest ing in informat ion tech-
nology, the example of Bahia Sul Celulose de-
monstrates the guaranteed return of such an
enterprising idea, in the fact that the company
w on t he 2001 Nat ional Quality Award.
Therefore, for t he corporate market or resident ial
customers, Embratel always offers all its custo-
mers personalized services.
Personalized services
8/3/2019 Revista de Embratel - Via Dez
4/20
4 Via Embratel - January 2002
In the first quarter of 2002, the Rio
de Janeiro electricity company (Cerj)
began using its new Embratel
number 0800, which is to be fully
integrated to its call center and
become the real customer gateway
to the firm. The 0800 704 01 20 will
attend the companys 1.6 million cus-
tomers in 66 counties in the State of
Rio de Janeiro.We already have a 0800 number
from the local carrier, but we have
created a competitive environment to
improve costs. We were also needing
to improve the service and expand
A new 0800 f or Cerj
Rio de Janeiro electricity company closer to the customer
distributes. Telephony and com-
munication in general are today fun-
damental for any commercial or in-
dustrial business. Cerj not only has
its own internal phone system but
also needs an efficient capable
external provider for its relationship
with the market, either by 0800 or
by conventional commercial tele-
phony, adds Mario Rocha.
Single channel
Cerj is 80% controlled by Endesa
and 20% by the Portuguese EDP
group. As Jos Carlos de Sousa Ro-
cha, head of the telecommunications
department, says, the new number
will attend commercial, emergency,
rural power, theft warning calls and
other services. The new 0800 service
will be provided by Embratel with
alternatives. It will arrive via three 2Mbps routes in contingency one by
digital radio and two by fiber optics,
to prevent any problem with the 0800.
This is a guaranty that our communi-
The international band capacity of the
Embratel internet backbone is now over 2Gbps, by starting up another four
international circuits. With these new
circuits, plus the other existing 13, the
international internet connection via
Embratel is now entirely via fiber optics.
The immediate effect of the international
connection made solely by fiber optics will
be less latency and more traffic capacity,
ensuring better quality, availability and
reliabili ty. The benefi ts provided by increasingan international band will be felt not only by
the direct internet customers of Embratel but
also by those customers own customers. For
example, the user of an access provider that
uses Embratel may access an international
news site much faster than he could before.
Embratel s internet uni t has been constant ly
investing in the expansion of its backbone,
cation will never go down, since they
will be absolutely independent sys-
tems. Embratel will reach us with
ninety lines, which will serve our call
center with eighty answering desks,
operating 24 hours a day, every day
of the year, he stresses.
Julio Moratella, financial director
for Cerj, confirms that we are
adopting a business philosophyfocusing on customer satisfaction,
just as Embratel does. Our custo-
mers require and we provide total
transparency, and to do so we need
the right communication media.
Embratel offers an excellent servi-
ce and is doing its utmost to
enhance services. As we said before,
a telephone provider for us is as
important as a provider of crude
energy, which is our raw material and
the reason for our business.t
its possibilities. With our new Em-
bratel number 0800, besidesbringing Cerj closer to its market, we
will also be attending customers, as a
single provider, in 73% of the Rio de
Janeiro State. Embratel offers us
much better quality, states Mario
Rocha, commercial director for Cerj.
Cerj, one of the biggest electricity
distributors in the country, considers
phone services as important for the
company as the electricity it sells and
Mario Coelho
0 21 21 2519 7160
marioco@embratel.com.br
Jos Carlos Rocha (E), M ario Rocha (C) and Julio Moratalla, Cerj
c o n t r a c t
8/3/2019 Revista de Embratel - Via Dez
5/20
5Via Embratel - January 2002
i n t e r n e t
Brazilian firms can save around
90% of their spending with their em-
ployees internet connections when
abroad. This saving is possible be-
cause Embratel now offers its Busi-
ness Dial (dialed access) customers
international roaming.
The reduced costs are mainly due
to the fact that international calls
are no longer necessary, since users
access the internet of any of the
15,000 sites in 155 countries in theEmbratel network today, connec-
ting to local numbers at local call
rates. Consequently, it is possible
for those employees to continue to
send and receive their e-mails, ac-
cess information in their corporate
networks or search in the internet
when outside Brazil.
Take, for example, an executive of
a Brazilian firm who is connected 25
hours a month from the United
States. It would cost around R$
2.000. By using InternationalRoaming Business Dial, charged on
time of use, this figure would drop
to around R$ 100 (95% less).
Saving w it h int ernat ional roam ing int he int ernet m ay be over 90%
Aside of lower expenditure, it is pos-
sible to have guaranteed security and
quality. The connection velocity is 56
Kbps and, in some countries, even
faster, due to the use of ISDN (digi-
tal) technology.
PartnershipsThe range of the Embratel service
(155 countries) is the result of alliances
with other carriers (the North American
Int ernet backbone over 2 Gbps
meeting the demand of increasingly globalized
customers. Today, international circuitsconnect the firms customers to Europe,
Mercosur and North America, on the
agreement to offer furt her capacit y, diversity
and quality. Over 2 Gbps is a landmark for
the int ernet via Embratel and is evidence that
the company is still leader in this segment,
since all other backbones together have less
than 1 Gbps in i nternational connectivi ty.
Embratel is constantly striv ing to
maintain the quali ty of i ts productsand services, with the outcome of being
awarded prizes and certificates from
speciali st agencies. Wi th respect to i nternet
services, the highpoint is the quality
certificate awarded by Cisco Powered
Network (CPN), the largest router
manufacturer in the world. Adopting this
philosophy, the internet via Embratel was
WorldCom, the Embratel holding,
and G ric), which facilitate communi-
cation with countries such as Angola,
Czech Republic, Indonesia, Jamaica,
Pakistan and Thailand, as well as the
European and American continents.
Previously, E mbratel offered only
roaming in national terri tory,present in 90 places (local number
for connection) and a nationwide
0800 number.t
BNDES contracted Internati onal Roaming to provide a better connecti on
wit h t he internet dur ing business tri ps abroad, wit hout i nconvenience,
and at lower costs compared to the traditional services available on the
market. We also have Embratels traditional technical competence and
the reli abilit y of it s network.
Luiz Alfredo Caf, telecommunications coordinator, BNDES
BNDES
Embratel offers corporate customers the
following services:
dialed access (Business Dial) and dedicated access
(Business Link), Business Hosting, Business
Security and application service (Emvia).
the first and one of the only ones in Brazil
to guarantee, under contr act, explicit ratesof performance through the SLA (Service
Level Agreement) program.
8/3/2019 Revista de Embratel - Via Dez
6/20
6 Via Embratel - January 2002
M anagem ent via int ernetEfficiency and economy for Dabi Atlante via its 10 Mbps link
He says that Dabi Atlante
migrated to the Embratel internet
service with a 10 Mbps link (since
the internal network had this
velocity). Today, 114 distributors and
representatives and around 400
skilled technicians all over Brazil can
make inquiries or orders and contact
the main office in seconds, via inter-
net. Maggioni explains: We have
an ABC Bull management software,
which we call Bull in the Web, by
which, through a password and
login, the represen-tative or distri-
butor has safe access to our site and
can expedite his work and attend
customers. The internet, we believe,
has proven to be a tremendous bu-
siness tool. And through the ne-
twork we can also link up ourrepresentatives abroad, in
several countries with which
we are in contact.
Securit y and eff iciency
Moreover, when sending data
and information via internet, the ser-
vice is much more secure, practical and
Dabi Atlante S.A., in Ribeiro Pre-
to, upstate So Paulo, one of the
largest firms in Brazil and Latin
America in the dental product sector,
began the 21st century literally with
its foot in the future. And we believe
the future is the internet, throu
gh which we interconnect our entire
sales corps at home and abroad, says
Maximilliam Maggioni, the firms pro-
duction manager.
Maximilliam Maggioni, Dabi At lante
Maggioni says that, although the internet has brought much more productivity and efficiency in operations, telephony is vital for
company business: Because we export a lot , especial ly to the Pacifi c Rim, Austr ali a, Russia, Latin Ameri can countri es and the United
States. We are now into China and the European Union, after being awarded the European Community Quality Seal (EC). And we are in
constant contact with our international customers. We also have a business office in Florida, United States, and four offices in Brazil -
Salvador, Piracicaba, Campinas and the newest in Rio de Janeiro.
He says that t he entir e industri al plant i s concentrat ed in Ribeiro Preto, t he company headquarters, and where the whole
admini strat ion i s centrali zed. Today we have a telecommunications structure that gives us bet ter business management and an
excell ent cost-benefi t rat io , he stresses. We have been Embrat el customers for at least ten years and we have found the servi ce
excellent, not only in fast problem-solving but also in proposing new technologies that might be useful
for our business. It looks like we will continue to be customers for another few decades. t
efficient, as the production manager
stresses. With the network, we are
more dynamic and have better
quality and the customers can also
order through the internet,
Maggioni emphasizes, pointing out
that the line of his companys busi-
ness does not discard the presence
of technicians and specialists who
also give personal service and install
and maintain the equipment. So
we can offer our customers better
services and also become more stre-
amlined and economical.
Dabi Atlante is also a Vip-Phone
customer. This service provided
us with very good quality calls and
technological base with the digital
link over which we travel, besides
telephony, videoconferencing andinternet itself, Maggioni points
out. And we must not forget the
economical side. Today our phone
bill is between R$ 24.000 and R$
25.000 a month , with discounts
already granted by Vip-Phone.
Imagine what it was like without
the service.
Slvio Mazzei
0 21 16 605 8119
mazzei@embratel.com.br
Telephon y
i n t e r n e t
8/3/2019 Revista de Embratel - Via Dez
7/20
7Via Embratel - January 2002
This fast communication permits
us to work very quickly, since we
can receive and do image analyses
through the internet server, with
fast 128 Kbps access and to attend
such orders, says Domingo Braile,
one of the most respected specia-
lists in heart and perfusion medi-
cine (circulation).
Braile Biomdica is based in an
area of 8,000 square meters and is
the only Brazilian firm in this in-
dustrial segment with 100%
Brazilian technology. It develops a
range of products from the
biological line to electro-medical
and disposable products having
launched the extra-corporal
circulation pump -, in addition to
external pacemakers, thermome-
ters, membrane oxygenators and
blood filters, for example.
Technology t o save livesInternet is a basic tool for Braile Biomdica
With t odays telecommunicati-
ons, a firm can be anywhere in the
world and connected globally, as inour case. We receive inquiries and
orders from several countries by
internet and our site is visited by
around a thousand people every day
worldwide, explains Braile, who
has Embratel as its Internet
provider since 1996.
In addition to receiving requests
for information on products, the
Braile Biomdica home page is the
tool used by the physician and
professor of Campinas State Uni-
versity (Unicamp) for courses and
dissemination of medical research,
experiments and statistics. An
electronic magazine can also be
accessed on heart health, and
connects with other l inks on
medical care.
Vip-Phon e and 0800
Braile Biomdica is also an Em-
bratel customer in Vip-Phone and
0800, in addition to the Internet
services. Before the Vip-Phone, for
instance, we had a lot of problems
with lines going dead and unanswe-
red calls. Now we not only can save
money but also have the accessibi-
lity we need, since we are in upstate
So Paulo and attend the whole
of Brazil and numerous internatio-
nal customers. We cannot keep
our customers hanging on the
phone, he argues. And thanks
A patient was needing a heart
prosthesis i n Tri nidad & Tobago. OneFri day the appli ance was ordered
from Braile Biomdica, based in So
Jos do Rio Preto, upstate So Paulo,
via internet, with all specified
requisites for t he equipment. On the
fol lowing Monday, the appl iance was
already available for the patient in
hospital in t hat country and t he
operation was successful.
Domingo Braile, Braile Biomdica
Leandra Venturini
0 21 16 605 8190
leandra@embratel.com.br
to Vip-Phone we
were also able to
set up our 0800
lines by which we
communicate with our distributors
and representatives in Brazil. We
have forty agents all over the
country. We also have a 0800
number for our customer call cen-
ter, for physicians and other
related professionals.
As Braile explains, the firms next
step will be to automate the sales
area at home and abroad. We
have always had a very fast friendly
service from E mbratel. We are very
pleased with this partnership.t
i n t e r n e t
8/3/2019 Revista de Embratel - Via Dez
8/20
8 Via Embratel - January 2002
Vanderlei Jos Mrsico, Rdio Canal Um FM
This new idea in Latin America
fully attends the demands of milli-
ons of music lovers. You are so-
mewhere far from a large shopping
center and cannot find a record
by one of your favorite artistes. Or
worse, you enjoy listening to one
or two tracks of music by some
artiste but very often have to buy
one or two CDs just because of
them. Now, with imusica, this
situation has changed.Rio de Janeiro-based imusica
Empreendimentos Ltda. has been
on the air since July 2000. It is a
firm of wholesale distribution tech-
nology and copyright controller, with
logistics solely for this kind of busi-
ness. It is also a gate through which
the fully authorized music tracks
are downloaded. In fact, imusica is
also a music digital distribution firm
a B2B site with increasing pre-
sence in other partner sites.The successful formula is to sell
download and install technology in
sites and gates. imusica, which is
now on MSN, may soon be found
in the iG, Usina do Som, Compaq
and Vrgula portals.
No p iracyimusica permits internauts to download
As customer of the Embratel
Business Ho sting service,
imusica is fully secure and
accessible for the comfort of its
customers.
Variety
Owner of the worlds largest Brazili-
an music catalogue on the internet,
imusica now provides more than
10,000 licensed titles from almost fifty
recording companies. The firm hasdeveloped a technological system that,
unlike MP3, which is a completely open
download format, permits purchase of
music via the internet with total
security and copyright management.
We formed a three-sided partner-
ship with Embratel and Microsoft to
supply the best audio technology and
best condition for distributing music
online, asserts Claudio Campos,
CEO for imusica. In our business,
transmission speed is fundamental.Users should be aware that they pay
for a service with competitive edge
over pirate systems. With Embratel
hosting, our customers find download
velocity, audio quality, security, comfort
and easy navigation.
Upcom ing p roviderIntercanal increases access capacity
Security
Roberto de Brito Nunes, technolo-
gy manager for imusica, says that the
choice of Embratel for hosting was
due to factors not encountered in
competitors, such as total guaranteed
security, velocity and flexibility in
contract negotiations. EmbratelWebfarm holds our entire phonogra-
phic collection. To ensure distribution
facilities, we are in the Embratel
backbone, a real cloverleaf through
which everyone goes, sooner or later,
who are traveling through the web
in Brazil. The contract is very flexible
and lets us pay at the end for the
total traffic. This is an unquestiona-
ble benefit, he stresses. If we have
a link here we would have to spend
much more. Also, with Embratel, our
customers can download their music
anywhere in Brazil, depending only
on their own equipment.t
The Marsico family, from Taquari-
tinga, in the state of So Paulo, owner
of businesses that include Radio Ca-
nal Um FM, a metal working plant
and a daily newspaper, did not think
twice when it also invested in the in-
ternet about five years ago. We knew
we couldnt stay away. And we were
always the first to do things in the
region here, principally in communi-
cations. Our natural course was to set
up Intercanal, an internet provider,
states Vanderlei Jos Mrsico who,
together with his son Ricardo, runs the
groups communicat ion busin ess.
And we began with Embratel and
right from the beginning, it has given
us support, he concludes.
Intercanal, an Embratel customer
of the Direct Business Link service,
i n t e r n e t
Claudio Campos and Roberto de Brito Nunes, imusic
Clio Madeira
0 21 21 2519 8697
celioam@embratel.com.br
8/3/2019 Revista de Embratel - Via Dez
9/20
9Via Embratel - January 2002
Administrao Mdica (Admed)has been operating in the health
plan segment for the past 17 years
and today is one of the largest firms
in the sector in Pernambuco. Since
1999 it has been implementing a
process for growth and investment
in technology based on a financial
engineering plan and new propo-
sals for users, offering unique be-
nefits. To be successful today, you
must invest in telecommunications,
since the speed and efficiency ofthe service depend on it, claims
the firms marketing and business
director, Ricardo Almeida. This is
why, when we found that we were
needing an online connection
between our units, we looked
around in the market and found in
Embratel the answer to our requi-
rements, both in terms of techno-
logy and cost-benefit ratio.
Admed, customer of the Business
Link Flex service since the end oflast year, has an intranet linking up
its own eleven answering units in
Recife, Garanhuns, Cabo, Caruaru
and Olinda. We have just inaugu-
rated another unit in Novem ber in
the Zona da Mata Norte, Pernam-
Healt h in m anagem ent t ooAdmed invests in telecommunications for a better service
buco, which is now linked up to therest of the system, says Carlos Pi-
res Leo, information technology
manager. The most important thing
is that we have currently centralized
all data of each branch in the head
office in Recife.
So, if a user is answered in the Ca-
ruaru unit, his list is automatically
provided by the switching system; the
service is faster and the updated data
is immediately sent back to the
switching system.As the president of the firm Manoel
Messias explains, the inauguration
of Admed Agreste in Caruaru in
April 2000 was the beginning of our
spread into the interior of Pernam-
buco. Today we have two units in
Caruaru, one in Garanhuns and
another in Carpina.
Com peti t ive edge
With the focus on an accessible price
and strategic competitive policy -, forexample, dental care for all users, free
distribution of generic medication
and similar and preventive and home
care programs -, the secret of growth,
in the opinion of the Admed presi-
dent, is personalized service. If the
patient is well cared for on a dailybasis and his doctors work on
prevention, the patient falls ill less
frequently and consequently spends
less, permitting a reduction in the
costs of the health plan, which will
inevitably incur better quality of life
for the population and pos-
sible development of plans
increasingly accessible to the
different social classes, says
Manoel Messias.
In this context of growthand providing quality ser-
vice, Carlos Pires Leo ex-
plains that the partnership
with Embratel tends to
grow closer, since the carrier
has been giving the firm the
support and security of an
efficient and fast data sys-
tem. Embratel Intranet
gave us the ideal solution. And even
better users have noticed the
faster service and thats important,concludes Ricardo Almeida.t
Suely Roma
0 21 81 3416 3223
suelic@embratel.com.br
Carlos Leo, Adm
was until recently operating in the
64 Kbps velocity and moved to 256
Kbps. Now we are extending ourlinks to be able to offer our custo-
mers more access velocity, stresses
Mrsico, adding that the firm has
been heavily investing in the regio-
nal corporate market, which needs
faster and more efficient access.
Growth
As Ricardo Rebechi explains, the
specialist responsible for the provider,
the Direct Business Link capacity is
now 512 Kbps: We kept the same
number of lines but increased the
band in order to control the growth ofthe company as provider and to
increase the loyalty of subscribers
through quality. We have just enabled
the link and, if necessary, we will
increase it even further as we attract
more subscribers.
Mrsico believes that what is most
important now is precisely to consoli-
date Intercanal as the local and regio-
nal provider, including working more
with content and offering the custo-
Slvio Mazzei
0 21 16 605 8119
mazzei@embratel.com.br
mers more services: Today we have
around five hundred users, a
reasonable number since we are ina relatively small town but with
potential growth.
He talks about the importance of
the partnership with Embratel:
We have the help of Embratel to
set up the provider and to grow and
its service has always been VIP.t
i n t e r n e t
Manoel Messias, Admed
Ricardo Almeida, Admed
8/3/2019 Revista de Embratel - Via Dez
10/20
10 Via Embratel - January 2002
The result was surprising. In the
program lasting for little over an hour,
10,000 people rang to answer the
question: Who wins the second fi-
nal game of the Brasileiro 2001?
We were expecting a large number
of calls, but we were amazed at the
final total - this shows that there has
been a repressed demand in terms of
participation, explains the technical
director for TV Cultura, Jos
Munhoz. We have a large audienceand significant interaction with the
public who want to participate, give
their opinion.
He says that the Carto Verde was
until then the only TV Cultura
program with live voting, precisely
because it is broadcast on Sunday
evenings and uses the TV stat ions
own PABX, which has an answering
capacity of 16 calls simultaneously
and permits an average of around
3,000 calls per program. H e explains
that on other days it would be
impossible, since it would jam the TV
Cultura PABX. The idea of interac-
tivity and its use in other programs
had been limited by our call
receiving capacity, which was
resolved with the 0300 number.
Market ing
The idea of using 0300, says
Munhoz, arose from a suggestion
by Embratel itself, partner since TV
Cultura first began. In t wo months
we negotiated the new service and
put it on the air, he says, adding
that the system functions so that the
TV Cultura PABX is left free. All
traffic is answered by the Embratel
Automatic Answering Platform,
which counts the votes in real time
and tracks each call. We know
where most calls come from and we
are able to draw the profile of our
viewers, which the previous system
did not do. This means that, in addi-
tion to being a valuable tool for
interactivity with the viewer, we
have a great marketing tool at hand,he points out.
The 0300 service, launched in
2000, today has several applications
and is now being used by public
agencies, financial institutions, credit
card operators and public answering
service in the private corporate sector.
But its use as a means of communi-
cation with viewers by real time
totaling on live TV made its dbut
precisely in TV Cultura, a television
network which is outstanding as aforerunner and experimenting in
programs. It has already won several
national and international awards
and the recognition of excellence for
information and culture. With this
new instrument, we will have an
even closer relationship with the
viewers, since we will be able to know
what they are interested in, for exam-
ple, he comments.
In TV Cultura, viewers are the winners
Tot al int eract ivit y via 0300
On 16th December last, when the host of the Carto Verde
program, Flavio Prado, came on the air to present yet another
top-rated Sunday evening program of TV Cultura and mandatory
for sport s fans all over Brazil , he also broadcast a new, and
unprecedented, interactive research system among the viewers:
the Embratel 0300 Televoto.
Cart o Verde is a chat program showing t he most i mport ant
sports events of the week, with special focus on soccer. Hosted
by journalist Flavio Prado and with the presence of specialists
and guests, t he program i s broadcast li ve and off ers viewers
the chance to part icipate via e-mail , phone or fax
and, of course, via 0300 789 92 21, the
Embratel Televoto service.
Carto Verde began in 1993 and is broadcast all
over Brazil on Sunday evenings at 9:00 p.m.
Eight years on t he air
vio Prado
t e l e p h o n y
8/3/2019 Revista de Embratel - Via Dez
11/20
11Via Embratel - January 2002
Map of Brazi l
Munhoz explains that T V Cultura
soon intends to use the 0300
Televoto in its other programs,
especially news casting, such as the
famous Roda-viva and Vitrine.
Furthermore, the system enables us
to broadcast a map of Brazil,
produced by our Graphic Producti-
on Center during the programs,
showing the participation of each
region while the calls come in. Inother words, the viewer will see the
contribution of his or her vote there
on the screen, seconds after having
called in, he says. H e believes that,
with the dissemination of the new
service, the calls tend to increase,
since it was clear that the viewer
wanted to participate and was
unable to do so because the system
could not meet the full demand.
Th is year, with the World C up and
elections, there are no end of topicsto be broadcast for people to give
their opinions. We have a great tool
and we would like to use its whole
potential, in terms of inviting our
audience to interact with us and also
to help us in our planning, says
Munhoz. In other words, the 0300
Televoto tends to raise program
audience, since the public has been
showing a clear tendency to give
Marco Antnio B. Oliveira
0 21 11 3268 2085
marcool@embratel.com.br
t e l e p h o n y
Feat ures of t he service
The 0300 Televoto is an applicati on of the family of Automatic
Answering Platform services, supported by a structure of Audio
Response Units (ARUs), controllers and routers, with fully
decentralized network architectures distributed nationwide. This
platform enables calls to be answered with the customers
personalized message and program i nvolved.
The data of each call answered includes full name of the subscriber
caller, date and time, which are transmitted in real time to the
customer through the FastNet data communication service.
The platform is managed round-the-clock wit h high answering
capacit y, consisting of more than 10,000 phone tr unk l ines, and
enables 630,000 calls to be answered via 0300 Televoto per hour.
Marilis Fernandes Affonso
0 21 11 3268 2752
marilis@embratel.com.br
their opinions and appreciate whoe-
ver respects them. The possibilities
are enormous and we have the su-pport of Embratel, who has proven
to be efficient and dynamic in its ser-
vice to us and have made this
experiment a success.
He says that now the working part-
nership with Embratel tends to
strengthen the relationship: And the
0300 will undoubtedly be a very valuable
communication, marketing, research and
planning tool for TV Cultura.t
Jos Munhoz, T V Cultura
8/3/2019 Revista de Embratel - Via Dez
12/20
12 Via Embratel - January 2002
Bahia Sul Celulose, acknowledged
as one of the largest Brazilian com-
panies in the pulp and paper seg-
ment, concerned with environmen-
tal preservation and socio-environ-
mental projects, in 2001 was rewar-
ded the National Quality Prize
(PNQ ) for its management excellen-
ce. Cristina Moreno, the firms infor-
mation technology manager, says: It
is very important for a Brazilian or-
ganization to be rewarded for its
striving for excellence. What is
exceptional is the assessment of the
overall firm, like a great orchestra
where all the instruments areas
and processes need to be tuned.
In this context, she explains, the role
of information technology has been
fundamental: IT is mostly responsi-
ble for providing solutions to support
the excellence management, since
Bahia Suls management model
requires accurate, efficient and simple
information for the end user. There-
fore, we have in Embratel a genuine
partner, since keeping business ma-
nagement compatible with the PNQ
requires more than quality providers
- it requires partners who are
committed to our business and aware
of our challenges.
As Cristina understands, Embratel
plays this role very well, caring about
the service and quality, including
monthly reports on circuit downtime,
which ensures quality control of the
services and ongoing improvements.
She explains that since October
1999 the firm has been using theTopnet service for national connec-
tions and FastNet for international
connections in data communicati-
on: Topnet is used in the major
interconnection, which is the link
between the main office in So
Paulo and the plant in Mucuri, in
the far south of Bahia. This com-
munication supports the commer-
cial, logistics and financial proces-
ses. And we even have, for security
Excellence rew arded
Bahia Sul Celulose awarded National Quality Prize 2001
Roberto Schmalb
0 21 71 320 6291
schmalb@embratel.com.br
purposes, a contingency via Salva-
dor, the company headquarters,
should there be a break in the sou-
thwards fiber optics.
Videoconferencing
Cristina Moreno adds that another
vital service hired from Embratel to
run the company is Digidial:
Digidial supports videoconferen-
cing, today an indispensable tool for
our administration. Today, therefore,
this service is used to the utmost on
a daily basis, in board meetings, ope-
rations, commemorations and trai-
ning, for instance. The PNQ news
itself was announced to the whole
firm using videoconferencing.
Bahia Sul Celulose was in 1995
the first Brazilian firm to obtain the
British BS 7750 certificate (Envi-
ronment Management System) and
has been awarded the ISO 9002and 14001 certificates. It has also
won the Millennium Business
Award Environment Achievement,
granted by the International
Chamber of Commerce (ICC) and
the United Nations Environmental
Program (Unep).t
Cristina M oreno, Bahia Sul Celulose
h i g h l i g h t
8/3/2019 Revista de Embratel - Via Dez
13/20
13Via Embratel - January 2002
Since 1967 Minas Gerais state
has one of the first firms to use in-
formation technology as a tool for
administrative modernization and
implementation of public policies.
Committed to providing the best
service to meet the citizen require-
ments, the Minas Gerais state data
processing company (Prodemge)
develops solutions in informationtechnology to place its whole tech-
nological infrastructure as a priority
at the service of the state public area,
also attending the Judiciary and
Legislative, in addition to local,
federal and other state agencies.
And to do so the Embratel part-
nership is essential.
The Prodemge information highway
enables communication even at the
farthest points in the state of Minas
Gerais. The firm offers solutions for
integration, less bureaucracy and
cutting costs. H uman and technical
know-how ensure security, strategic
insight and continuity in putt ing into
practice the states information tech-
nology policy, with wide service
coverage for the population.
Links
In the telecommunication area,
Prodemge uses a V-SAT commu-
nication network via the Embratel
satellite, consisting of a dedicatedmaster antenna of 7.6 meter and
217 secondary antennas of 1.8 me-
ter, installed in several towns in the
interior of the state, attending the
different Minas government agen-
cies. In the master antenna-
secondary antennas direction, the
firm has two channels in the 512
Kbps velocity each, and in the
secondary antennas-master anten-
na direction, 12 channels with 128
Pub lic service ro le m odel
Prodemge designs cost-cutting solutions
Kbps each. It also uses access links
to the Embratel internet backbone,
which total 12 Mbps today, six
accesses of 2 Mbps each, one being
a fiber optic channel and five
channels via microwave radio.
We use data communication ser-
vices via satellite, given the need to
link up places with no land lines,
such as small towns, highwayinspection posts, prisons in rural
areas and other similar cases, for
example, says Antonio Carlos Pas-
sos de Carvalho, managing director
of Prodemge. Concerning the in-
ternet segment, the Embratel
backbone is very important to pro-
vide the Minas Gerais e-government
services, under our responsibility.
Our idea is to link up every county
in the state, so that the state
authorities can offer their services to
the population on a fast, secure and
reliable basis, including via internet.
Speed
The Embratel satellite service,
Infosat, enables interconnection
with places that have no other kind
of infrastructure whatsoever, as in
the case of highway inspection
stations, important for collecting
state revenue. Other important
examples are police stations, prisons
and other establishments in ruralareas. Providing access to the inter-
net helps Prodemge offer the diffe-
rent state agencies speed and avai-
lability in connecting to the network.
The services provided by Embra-
tel in the data telecommunication area
meet the expectations of Prodemge,
mainly with regard to the internet,
guarantees Antonio Carlos Carvalho.
The managing director highlights the
fact that, through the V-SAT network
via satellite, it has been possible to
provide online data communication in
six mobile technological vehicles, in
order for them to provide any service,
including access to the internet, forefficiency and mobility anywhere in
the state. The use has already been
proven in support applications for
revenue inspectors, and preventive
police operations, with instant online
access to the state databases,
guaranteed by Prodemge.t
Guilherme P. Franciscani
0 21 31 3279 3640
guipf@embratel.com.br
Antonio C arlos P. Carvalho, Prodemge
i n t e g r a t i o n
8/3/2019 Revista de Embratel - Via Dez
14/20
14 Via Embratel - January 2002
Grow t h w it h Vip-Phone
When Cestari Industrial e Co-
mercial commemorated its first
centenary in May 2001, it had gone
far from the dream of, but in close
harmony with the enterprising spirit
of Italian immigrant Luigi Cestari.
In 2000, when it was already
occupying an area of 380,000
square meters in Monte Alto (SP),
with a So Paulo office and com-
mercial representatives throughout
Brazil, the company looked to mo-
dernize its telecommunication sys-tem, essential for the enhanced per-
formance of its business divisions
Automobile and Reducers and mo-
tor-reducers , and hired the Vip-
Phone service of Embratel.
During 2000, the Cestari
board decided that one of its
priorities in the information te-
chnology area would be to
improve communication with our
business partners. We were then de-
veloping an answering service for re-
presentatives all over Brazil for sales
and inquiries via internet, says the
chief operating officer of the firm, Luiz
Antonio Cestari. What we needed
for the project to be a success was a
fast and highly reliable link, since ourcommercial area needed better quali-
ty in phone calls. We looked around at
the available services in the market
and decided to hire thirty 64 Kbps di-
gital channels through a 2 Mbps radio
Cestari enhances performance
of its business divisions
More than 40,000 custo-
mers and around five
hundred executive
office centers in 28
countries. HQ Global
Workplaces has been
in Brazil for ten years
and has been inves-
ting mainly in its te-
chnological infras-
tructure to offer its
customers competi-
tive edge. They are,
in fact, our partners, as we are with
Embratel, the carrier in which our te-
lecommunications are centralized,
says the firms technology director,
Silvio DeChecchi.
He explains that this partnership
was consolidated in May 2000:
That was when the company
created a specific directorate for te-
chnology, at a time when it was
Part nership w it h an ext raHQ Global, leader in outsourced office sector,
centralizes telecommunication servicesevident that the appeal of telecom-
munications as a service and benefit
for our customers was very great.
Once th is was decided, we also began
concentrating the whole telecommu-
nications part with Embratel. It was
a well-thought out choice in terms of
cost- benefit and t echnology and ser-
vice quality.
DeChecchi says that HQ, with
eleven outsourced office buildings in
Brazil, is customer of the Vip-Phone,
Vipnet, Internet and videoconferen-
cing services: Five of them are in So
Paulo and the others in Rio de Janeiro,
Brasilia, Belo H orizonte, Porto Alegre,
Salvador and Curitiba. Our customers
have a major requirement in common
which are DDD and DDI calls. This
made us hire Vip-Phone and Vipnet
as a way to offer not only more compe-
titive prices but principally quality, be-
cause most of the firms that rent offices
from us are
multinational
or branches
of compani-
es from other
states. They
require, therefore, to be constantly in
touch with their other points.
Broadband Internet
Moreover, says DeChecchi, the
company required the broadband in-
ternet which Embratel knew how to
meet: Today we have 512 Kbps in-
ternet services for each of our
buildings, with online quality access,
so that the users are constantly con-
nected. Our customers increasingly
request this service, since they need
to work online and very often their
decisions depend on real-time
contact with their branches and/or
parent companies.
link, using the Embratel Vip-
Phone service. Two channels were for
internet and the others for telephony,
including international calls.
Better qual i ty
The executive continues: A year
later, we noticed substantial impro-vement in the quality and speed of
our phone communications and
stability in the internet service,
which is essential. Cestari also
points out the financial benefits of
Luiz Henrique Andrade,
HQ Global
Silvio D eChecchi,
HQ Global
g l o b a l s o l u t i o n s
8/3/2019 Revista de Embratel - Via Dez
15/20
15Via Embratel - January 2002
Pitu is one of the most famous
reputable national sugarcane rums
(cachaa). It is investing in telecom-
munications to consolidate its top
market ranking in exports and the
concept of quality on the home ma-
rket. We feel that the partnership
with Embratel was the right
decision, because Embratel offers
us the solutions we need, with an
efficient personalized service, says
the firms network supervisor, Fla-vio Jos da Silva.
With its enviable market status
Northeast Brazil leader in sales, the
second most sold brand in all Brazil
and with exports to Europe, United
States, Argentina and Japan , Pitu,
founded in 1938 in Vitria de Santo
Anto, where its industrial headquar-
ters are today, has also a head busi-
ness office in Recife.
Through the Embratel Intranet,
for example, we have todaysucceeded in connecting up our two
main units, with a link that has
capacity to carry our management
software and expedite the entire pro-
duction and accounting operations, for
example. We are also at the stage of
installing the whole process, but it is
already possible to see the benefits.
Moreover, Business Link Flex has
greatly reduced the manual work
overload we had. Now, the data enters
automatically, leaving more room for
phone calls and streamlining the
work, explains Silva.
With offices in a number of Brazili-
an cities, such as Natal, Fortaleza and
So Paulo, plus around fifty repre-
sentation offices at home and abroad,
the idea is that by 2002 all units are
to be interconnected via intranet.
Satisfaction
Praising the speed in data com-
munication offered by Business
Link Flex, which has been giving
Slvio Mazzei
0 21 16 605 8119
mazzei@embratel.com.br
a very satisfactory performan-
ce, Silva recalls that the com-
pany has also hired the Vip-
Phone service. Our DDD
traffic is quite heavy. So we
decided to hire the service be-
cause of its facility and quality,
plus the saving in phone bills.
H e proceeds: We also have
our 0800 service with Embra-
tel, basically to answer custo-
mers, end consumers and alsorepresentatives, to pass on
orders and information. This
service is used frequently.
Silva believes that the partnership
with the carrier will definitely tend to
grow. Because the service is an exam-
ple. The Embratel staff come here to
the plant, talk to us, propose new so-
lutions. And thats what we need.
Essential services
The company, responsible for overtwo million liters of cachaa exported
every year, began exporting during the
1970s. Today, Pitu has become almost
an emblem of Brazil abroad, especially
because of the caipirinha a traditional
Brazilian lime, sugar and rum cocktail.
In order to meet national and in-
ternational demand, we need to have
a telecommunication system that lets
us have good management and, at the
same time, gives our customers
impeccable service, says Silva. With
Embratel, we are sure of having
technological solutions with
a good cost-benefit ratio.
Moreover, should there
be any problem in the
network, we know that it
will all be sett led quickly
and no headaches,
he concludes.t
He points out that the video-
conferencing service was the last
item to complete the telecommu-nications structure and also broa-
den business horizons for the
company in Brazil: We found
that the demand for videoconfe-
rencing services has been growing
every year, mainly because it is a
tool that helps considerably to
reduce corporate travel costs, and
is only one of the various options
for this service.
The technology director continu-
es: We not only offer the custo-
mers of our outsourced offices and
videoconferencing rooms, but also
the service to other companies who
are not our usual partners but who
wish to use this service sporadically.
Today, in Brazil, we have ten vide-
oconferencing sites. The business
trend undoubtedly is to grow.t
Pitu consolidates its market
position at home and abroad
From Pernam buco t o t he w orld
Vip-Phone, which establishes a
direct link from the PABX of the
firms with the carriers fully digital
network: Cestari incurred no cost
with the radio infrastructure, due to
hiring the service with a four year
loyalty agreement, ensuring a
monthly minimum consumption.We also obtained an excellent
discount in the cost of calls.t
Nelson Moraes
0 21 11 3268 3775
nlopes@embratel.com.br
Elizabeth Rego
0 21 81 2416 3262
elirege@embratel.com.br
Luiz Antnio, Cestari
Flvio Jos da Silva, Pi
g l o b a l s o l u t i o n s
8/3/2019 Revista de Embratel - Via Dez
16/20
16 Via Embratel - January 2002
Cambuci is headquartered in
Itabuna, Bahia. Another plant,
also in Bahia, is in Itajupe, and a
third in Joo Pessoa, Paraba. Plus
an office in So Paulo and a plant
in Machado, southern Minas
Gerais. The challenge for Cam-
buci S.A., owner of the Penalty
brand, was to link them all up with
quality and economically. Our
solution was to change our sys-
tem to FastNet, which gave us
the data interconnection we
needed and also major savings in
telephony, since we put voice,
data and internet in the network,
explains its information techno-
logy manager, Luiz Pagan.
With new FastNet FR 300, we
can run our management softwa-
re to every unit and the entire ad-
ministrative, commercial and indus-
trial control is centralized. Our cus-
tomers and suppliers can now
consult us online, he continues.
The next step is to effectively work
with e-business, so that we can do
business via internet with our re-
presentatives and customers,
storekeepers and suppliers alike.
We will first update our firm with
the new network, then we will begin
using it at it s full potential.
With the data center installed in So
Paulo and the plants elsewhere, the
most important thing for the company
was to fully integrate its units, with
good performance, high speed and
accessibility. That is exactly what we
have today, enthuses Pagan.
Challenge m etCambuci uses FastNet to link up units
All Brazilian
Cambuci, an all-Brazilian firm,
was founded in 1945 as a small
business. In the 1970s, the com-
pany began producing sports
materials and launched the brand
Penalty, exporting to practically
every countr y. It was the first firm
to supply a complete line of pro-
ducts for field and indoor soccerand put logos on th e club uniform.
It was also the first t o obtain qua-
lity approval seals from federations
and confederations.
The firm is a sponsor of major
soccer clubs, namely So Paulo, So
Embratel is always innovating to offer
its customers top quality. A good
example is the FastNet Dial Up servi ce,
ideal for whoever needs to remotely
connect to the corporate network, with
total security and flexibility. The service
provides not only attractive discounts
according to t he volume of minutes
used in the calls, but also a completereport with informati on of all accesses
to the corporate network, listing the
user, date and durati on of call.
The minutes are counted on a
monthly basis. If in a certain month
a customer uses 300,000 minutes
of the service, for example,
Fast Net Dial UpSecurity, flexibility and attractive discounts
it will receive the discount
corr esponding to t he fi rst band. If for
the next month it uses a million
minutes, i t will automati call y move to
another discount band.
And the customer does not need
to r egister to enjoy t he progressive
discounts, which will be automatically
credited to its bill. It only needsto use the quantity of minutes for
each discount band.
With FastNet Dial Up, the corporate
market has yet another important tool
with t he Embratel trademark within i ts
reach to attract new customers.
Carlos Alberto Silva
0 21 21 2519 8266
caralbe@embratel.com.br
Ana Luiza Bettencourt
0 21 21 2519 7411
analub@embratel.com.br
Our opt ion for FastNet Dial Up
was to have bett er integratedtelecommunication services, mainly
through the Embratel services we
have hired. Used as a contingency
network, FastNet Dial Up places more
than two hundred of our branches
in the carriers backbone, thereby
ensuring ongoing secure
communication. Also thanks to this
service we were able to inaugurate
Fininvest
f a s t n e t
Luiz Pagan, C ambuci
8/3/2019 Revista de Embratel - Via Dez
17/20
17Via Embratel - January 2002
Guarant eed int egrat ionLaponia invests in velocity and security
for corporate data transmission
Laponia, one of the largest Volvo
concessionaires in Brazil, has hired the
Embratel FastNet service for corpo-
rate data transmission between the
head office in Sorocaba (So Paulo
state) and branches in the So Paulo
towns of Ribeiro Preto, So Jos doRio Preto, Ourinhos, Regente Feij
and So Manuel and in the towns of
Carazinho, Caxias do Sul and Estrela
in Rio Grande do Sul. Another point
is linked to the Volvo truck and bus
plant in Curitiba.
Information technology coordinator
for Laponia, Cristiano Sulzbach, in-
forms that the head office site
operates at a speed of 512 Kbps, the
assembly line at 256 Kbps, with
guaranteed band (CIR) of 192 Kbps,
and the rest at 64 Kbps, with 32 Kbps
CIR: This is what we need to meet
the whole range of data circulating
between the head office, branches
and plant , with full security and qua-
lity of the Embratel services.
Sulzbach continues: We work with
buses, trucks and Volvo parts. Fast-
Net helps us integrate the assembly
line system, whose access facilitates the
orders of parts, checking consortium
quotes and inventory management,
among other services. Moreover, wecan calculate the monthly quotes for
parts and vehicles for each concessio-
naire and make online orders. When
we confirm the order, the invoice is
issued and the parts are immediately
dispatched by the producer.
With the Embratel FastNet,
Laponia also works with an int ranet,
permitting instant message traffic,
chat, e-mails, distant support and
management.
Direct access
The concessionaire also uses
another service, Business Link D i-
rect, for direct access to the inter-
net, which enables customers to ac-cess the corporate site and obtain
all information considered relevant,
including inventories, unpaid notes,
billing track record and services in
progress, for example.
Laponia also has FastNet Dial
Up in the Embratel FastNet in-
frastructure, th rough which more
than fifty users 35 being sales
representatives working in the
field have direct access to the
network anywhere in Brazil.
Another carrier service used by
Laponia is the 0800 for custo-
mer service, especially in the
post-sales period. The 0800
redirects calls to the branches
closest t o our customers, empha-
sizes Cristiano Sulzbach.t
Paulo Srgio Rodrigues
0 21 19 3707 6002
paulosr@embratel.com.br
Rosana Monteiro Gomes
0 21 15 224 8113
rosana@embratel.com.br
Caetano, Ponte Preta, Coritiba,
Bahia, Gois, Fortaleza and
Ava, and has been investing
heavily in t echnology, especially
in information technology, which
is essential for any business, as
Pagan emphasizes. Besides the
saving with the network, there
are factors such as practicality of
inter-extension calls, fast com-
munications between the units.
Plus the internet and data com-
munication, which give excellent
performance, he guarantees.t
another fort y stores in 2001 alone
and star t them up even before thelocal telephony access was install ed
and made operational. We think the
discount offer by volume of use very
welcome, and we are pleased with
the constant availabilit y of this
Embratel service.
Igmar Dornelas, telecom manager, Fininvest
S.A. Retai l Business Rio de Janeiro
Cristiano Sulzbach, Lapnia
f a s t n e t
8/3/2019 Revista de Embratel - Via Dez
18/20
18 Via Embratel - January 2002
Marcelo Mello, Maristas
The partnership of Maristas
Brazilian Union for Education and
Teaching (UBEE) with Embra-
tel began in 2001 when they both
created the best solution to meet the
requirements of the institution.
UBEE and Embratel have provi-
ded all human and technical resour-ces for the better configuration of
this solution. The result was way
beyond expectations. The partner-
ship was, then, consolidated, asserts
Marcelo Mello, information techno-
logy manager of the maintenance
agency of the Marista Institute in
the states of Minas Gerais, Rio de
Janeiro, Espirito Santo, Gois,
Tocantins and Federal District.
H e tells how the institut ion acqui-
red a corporate link from Embratelin June 2001, connecting the units
in Belo H orizonte, Rio de Janeiro,
Goinia, Palmas (Tocantins),
Colatina and Vila Velha (Espirito
Santo), Montes Claros, Patos de
Minas, Uberaba and Varginha
(Minas Gerais). This is the link
that also interconnects all units
with the central office in Belo H o-
rizonte. The link consists of voice,
videoconferencing and data
channels through the Embratel
FastNet solution, he explains.
Busy operatio ns
UBEE operates as a priority in
the educational and social areas
and employs 1,600 educators in
the various states where it operates.
FastNet acquired from Embratel
by UBEE has added value to all
administrative and managerial
processes and, even more impor-
tant, to the educational processes.
All work stations are interconnec-ted through the link, enabling every
area in the institution to process
information from their operations,
points out Mello.
In the administrative and mana-
gerial area, he says, UBEE has
R/3 SAP, which runs on FastNet.
It involves all the processes in the
financial, material administration,
including assets and controllership.
The system and database are in
servers at the cent ral office in Belo
H orizonte, and the users of all units
access this information as if they
were all in the same plant, in the
same place. Both the routine and
managerial processes are accessed
in real time, permitting UBEE
to immediately monitor all its acti-
vities, says Mello.
e d u c a t i o n
Educat ional t oo lWith telecommunication support, Maristas
(UBEE) ensures quality teaching
Marcelo Santos
0 21 31 3279 3116
marsant@embratel.com.br
Inf rastructure
Providing the project in conjunc-
tion with Embratel, made UBEE
rethink the entire infrastructure of
educational processes with regard
to information technology, the
manager says.
H e remembers that even remoteunits will have online access to the
latest processes in the information
technology world for education:
Consequently, something in Pal-
mas, for example, may be immedia-
tely announced in Belo Horizonte,
Rio de Janeiro or Montes Claros.
UBEE, also customer of the Em-
bratel internet services and Vip-
Phone, was able to guarantee access
of its students to the world computer
network in modern well-equippedlaboratories. Each unit is integrated
in the UBEE network, connected
with the Embratel backbone in a
broadband IP channel. This concept
ensures the socialization of the re-
sources based on egalitarian proces-
sing for everyone, with top security,
he guarantees.
Mello concludes that For all our
ideas and projects, the technical su-
pport of Embratel has been
invaluable as we go along. This is
not a relationship between supplier
and customer, but rather an enriching
close partnership.t
8/3/2019 Revista de Embratel - Via Dez
19/20
19Via Embratel - January 2002
To give quality to the socioeconomic
development of Brazil by providing
and managing a logistic service ne-
twork that strives to disseminate
know-how, more democratic access to
training programs and improve
human resources and for the full
exercise of citizenship, by using
modern technological resources and
consistent, realistic and updated
teaching projects. Th is is the missionof Paran Virtual University (UEP),
which, in partnerships with traditio-
nal universities and Embratel, has
been developing several distant
learning programs.
Using one of the latest modalities
distant learning with interactive me-
dia, by means of videoconferencing,
conference calls and internet, for
example, based on Topnet and
Datasat Plus services , the universi-
ty has been transmitting knowledge
to the entire interior of the state of
Paran in undergraduate and post-
graduate courses in a network that
already includes 21 classrooms in 18
different towns.
The idea of UEP began in 1998,
explains Reinaldo de Oliveira
Borba, one of the mentors for crea-
Seriousness ind ist ant learning
ting the institution and its current
executive director.
The purpose of UEP is to be a
logistic carrier of distant learning, in
which universities help by providing
teaching know-how and Embratel
provides the means to offer the
courses. The first initiative, already
underway, is the National Universi-
ty Course with Interactive Media,
in partnership with Ponta GrossaState University. We are giving this
opportunity to teachers in different
towns, some who can only be reached
by satellite technologies, via Embra-
tel, as in the case of Planalto, with
7,000 inhabitants, close to the border
with Argentina. The Datasat Plus
technology alone has enabled us to
get there and install the videoconfe-
rencing rooms and the necessary
equipment, he points out.
Solut ions
Borba explains that UEP perfor-
med market research to check which
carrier could offer the solutions it
required. We called every firm and
the capillarity of services and techno-
logical range of Embratel with such
resources as communication via sate-
llite or fiber optics, in addition to its
support, made us decide in favor of
the partnership. We noticed that we
had found the best support right from
the start. The staff who give us
assistance are excellent, he praises.
Today, the Paran Virtual Univer-
sity has approximately 2,700 students
in 18 towns where the system is
already in operation. We will soon
have a total of 25 towns with their
structures ready with teaching and
reception units.t
Vnia Lago
0 21 41 331 6195
vlago@embratel.com.br
Around fifty poor kids between 4
and 5 years old in Vila Velha
(metropolitan region of Vitoria,
Espirito Santo), are sheltered from
the dangers of urban violence, lack
of hygiene, malnut ri t ion and the lack
of formal education for this age
group. They are attended by the
philanthropic organization Casa Viva,a school where they receive food,
notions of hygiene, education and
learn to give value to the human
being, wit h t he support of Embratel.
Casa Viva, founded and maintained by a
group of businessmen fr om Espir it o Santo,
began operating in March 1999. The
instit uti on, which today has the support
of Embratel, focuses on the holistic service
for children who are admitted when 4years old and stay there for three school
years so that they can participate in the
complete program cycle, including
learning to read and write using the
Casinha Feliz method, created in Rio de
Janeiro forty years ago.
Voluntary work includes dental care for
basic tr eatment (al though the instit uti on
does not yet have its own complete
equipment), barbers shop, actors, and
professionals for accounting, legal and
psychological care.
We st il l need support to accompany
the kids that leave here until they grow
up, and to give psychological support
to parents and guardians , explains
engineer Horacio Duarte de Lemos,
director and member of the institution
who runs Casa Viva.
Casa Viva,
a big f am i ly
Paran Virtual University democratizes
education using Topnet and Datasat Plus
C i t i z e nC O R P O R A T E
Reinaldo de Oliveira Borba, UEP
Horcio Lemos, Casa Viva
8/3/2019 Revista de Embratel - Via Dez
20/20
Recommended