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Retailers need to be efficient, innovative and responsible when they do business this holiday shopping season
Trust and respect matter
77% of consumers say a retailer’s reputation is important when making a purchase
Bricks and mortar isn’t dead
2016 Holiday Shopping Survey
Consumers value the digital experience with retailers when making in-store purchases
38% online
Shopping in-store vs. online 53% in-store
Consumers will use their mobile devices in-store for:
61% loyalty points
52% promotions
41% comparing prices
Consumers won’t put up with long lines
say waiting in line is their main shopping
frustration
won’t wait in line longer than 10
minutes
will wait as long as needed if the deal
is right
won’t get in a long line if they can purchase
the item online
51% 65%
41% 22%
$!
Accenture.ca/2016HolidayShopping #HolidayTrends
“Webrooming”76% plan to browse online before going to a store to purchase; up 5% from 2015
“Showrooming”74% plan to browse at a store, then go online to find a better deal; up 11% from 2015
Holiday spending is upsay they will spend more money than they did in 2015
Cross border shopping24% will travel to the U.S. to shop
70% Black Friday vs.
60% in 2015
35% Cyber Monday vs.
31% in 2015
70% Boxing Day vs.
64% in 2015
Canadians say they will likely shop on:
39%
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