Retail Insights and Opportunities

Retail Insights and

Opportunities

Valerie Lee

October 30, 2012

What drew me into Levi’s

30% off women’s jeans sale sign outside store

Open doors invite you to enter

What did I miss before?

Levi’s store has a very “industrial” feel

Dark brown wooden floors add a natural touch

Low ceilings make store feel more intimate

Hidden opportunities

Mannequins should wear more colorful denim

Display clothing on brown wooden tables instead of gray

What drew me into Shirokiya

The expansive glass doors

The name in cursive font suggests that Shirokiya is no ordinary store

Hidden opportunities

The entrance opens into a mishmash of items

Too much white (floors, walls, ceiling)

What drew me into Apple

Sheer number of people generates excitement

The iconic Apple logo conveys modernity

What did I miss before?

Tall black columns display amoving image of an iPhone 5

Store is crowded with merchandise but this is a plus

Each salesperson carries a handheld cash register

You can try out a computer foras long as you wish

What drew me into Ho’ala

Store feels like you’re entering an island spa

Brown wood and rocks at entrance convey natural feel

Hidden opportunities

Display items need to be more brightly lit

Too many products clutter up display window

What drew me into Sephora

All-glass exterior shows how vast the store is

Sheer number of women convey popularity of store

Hidden opportunities

Black and white environment felt too stark

Store experience felt overwhelming (too many items)