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IOT Disruptions (Sudha Jamthe)
RETAIL INNOVATON IN
INTERNET OF THINGS
Image Credit: http://www.businesscomputingworld.co.uk/apis-powering-the-internet-of-things/
Sudha Jamthe Author, IOT Disruptions
May 21 2015, San Jose 2015 IoT Technology Symposium
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IOT Disruptions (Sudha Jamthe)
Author: IOT Disruptions
Mobile Product & Growth Leader eBay mobile Commerce $25Bil Portfolio
Imagine The Possibilities!!!
IOT Disruptions (Sudha Jamthe)
Self Servicing Car from Tesla? I want a self-shopping car!
Image Credit: Engadget.com
IOT Disruptions (Sudha Jamthe)
IOT Brings Zero Click Commerce to Homes
1. Your coffee maker orders coffee 2. Washer orders soap 3. Fridge orders eggs 4. Medicine cabinets order medicine
prescriptions 5. Pet Dispenser re-orders pet food
IOT = EXPLOSION OF CUSTOMER CONNECTIVITY Connected Customer = Engaged Customer
IOT Disruptions (Sudha Jamthe)
• Pervasive Connectivity • Contextual Connectivity • Connected Self
Image credit: karnina Marlow from mas110sem22012-lab03.blogspot.com
1. PERVASIVE CONNECTIVITY
IOT Disruptions (Sudha Jamthe) Image Credit: http://wearablelabs.com
Always On customer offers real time data about their decision process in commerce funnel
Customer provides real-time data (not information) while sleeping, jogging, eating, walking in Real Time as they deliberate a purchase.
IOT Disruptions (Sudha Jamthe)
Consideration
Evaluation
Commit
IOT offers A Retailers Dream - Multiple Touchpoints In the Funnel
Ralph Laurent Wearable apparel
Mband and Apple Watches
Health sensors
2. CONTEXTUAL CONNECTIVITY
IOT Disruptions (Sudha Jamthe)
Contextual information (location, moods, focus) = personalized experience
IOT Disruptions (Sudha Jamthe)
Geo-fencing Beacons Talk to Wearables
Know when your customer is in your store. Store kiosk interact with wearables!
Estimote unit from Coupa Café, Palo Alto (Image: Sudha Jamthe)
3. CONNECTED SELF
IOT Disruptions (Sudha Jamthe)
Image Credit: http://aruco.com
Connected Baby -> Adult-> Senior
Strap is Wearable Platform consolidate data
Imagine Different Stories from Same Data
IOT Disruptions (Sudha Jamthe)
Is Customer healthy, happy, hyper?
Health & sleep monitor tells you more about behavior and intent than just health. Running for health or off stress?
Attitudes drive shopping – Targeted shopping (list) or Binge Shopping (emotional)
ALWAYS ON = ENAGEMENT
CONTEXTUAL = ZERO CLICK COMMERCE
NEW DATA = UNDERSTANDING CUSTOMER
IOT Disruptions (Sudha Jamthe)
CONCLUSION – JOIN ME IN A NEW WAY OF THINKING ABOUT YOUR
CUSTOMER
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