Retail 11.11.11 Lær af de storeldcluster.com/wp-content/uploads/2011/11... · castorcma co...

Retail 11.11.11 Lær af de store

Mikkel Jensen

www.stibosystems.com

2 © 2011 Stibo Systems

Online udfordringen

• Retail handler om at flytte produkter

• Etail handler om at flytte information

3 © 2011 Stibo Systems

Cross-channel Retail stiller krav til informationsarkitekturen

Shopping Ordering Collecting

Retail In Store In Store In Store

Online In Store In Store

Online Online In Store

In Store Online Delivery

In Store Online In Store

eCommerce Online Online Delivery

4 © 2011 Stibo Systems

Erfaring

5 © 2011 Stibo Systems

Tre Små Cases

6 © 2011 Stibo Systems

Storskala ehandel

7 © 2011 Stibo Systems

International ehandel

8 © 2011 Stibo Systems

Oplevelsesbaseret ehandel

9 © 2011 Stibo Systems

Criticality of Data Data that you provide is being USED within the systems that run key merchandising and supply chain operations Complete and accurate data is critical as The Home Depot uses EXACTLY what you provide Inaccuracies will impact our ability to efficiently deliver YOUR product to OUR stores

The Home Depot June 2010

10 © 2011 Stibo Systems

3 spørgsmål omkring modenhed

• Tilbyder vi vores kunder at handle online eller blot at bestille online?

• Har vi succes med cross-selling og er vores attachment-rate på niveau med konkurrenterne?

• Tilbyder vi vores kunder at vandre uhindret mellem vores salgskanaler?