Resident Experience Amber Anderson Senior Director of Real Estate Holdings Greystar Europe Holdings...

Resident Experience

Amber AndersonSenior Director of Real Estate Holdings

Greystar Europe Holdings

November 04, 2015

Managing Build to Rent/PRSThe U.S. Experience

The Life Cycle

Market

Positioning Document

Branding: Name and Logo

Messaging and Brand Voice

Must capture the viewers attention. Influenced perceptions, feelings and emotions.

90 percent of buying decisions are influenced by visual factors.

Website and Advertising

Signage

Tour Path

Technology

Sales Training

Mood Marketing

Engage

Interior Design and Amenities

Tour Path

The Resident Experience

• Model

Collateral Materials

Execute

e-Leasing Experience

Application Approval and Lease Signing

Service

Branding and Messaging Continue

Employee Training and Development

Value-Added Amenities

A+ Customer Service

Retention

Sense of Community

Surveys

Capital Enhancement

Reputation Management

http://kingsleyassociates.com/services/resident-surveys/http://365connect.com/http://www.apartmentseo.com/http://www.urbaneapts.com/blog/http://learn.gracehill.com/EB-2014-04-01-Hip-to-be-Fair-Content-Request-LP.htmlhttp://www.minnesotabusiness.com/2015-economic-forecast-hosted-institute-real-estate-management

Sources