View
217
Download
0
Category
Preview:
Citation preview
8/9/2019 Report . . .of introduction to business
1/24
UNIVERSITY OF CENTRAL PUNJAB
FAULTY OF MANAGEMENT
Project Report
SUBMITTED TO: PROF. Agha Mehmood Ali
PRESENTED BY: Group No. 5
MEMBERS:REG #
Muhammad Ahmed Khan L1S09BBAM0006Omar Javid L1S09BBAM0134
Muhammad Umar Khan L1S09BBAM2018
Muhammad Azmatullah L1S09BBAM2027
Umar Farooq L1S09BBAM2038
Naseebullah Khan L1S09BBAM2017
SECTION: A
8/9/2019 Report . . .of introduction to business
2/24
TITLE PAGE
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
INTRODUCTION ( GROUP IDEA )
BUSINESS MISSION
MISSION STATEMENT
GOALS AND OBJECTIVES
MANAGERIAL HIERARCHY
OPERATIONS OF THE BUSINESS
CONSUMER BEHAVIOUR
BENEFITS FOR THE SOCIETY
NEW PRODUCT PLANNING &
DEVELOPING
PRODUCT LIFE CYCLE
SWOT ANALYSIS
MARKETING PLANNING ( PRICING,
PLACEMENT, PROMOTION )
FINANCIAL PLAN
ACHIEVEMENTS
8/9/2019 Report . . .of introduction to business
3/24
8/9/2019 Report . . .of introduction to business
4/24
From the bottom of our heart we are thankful to our
Prof.Agha Mehmood Ali Khan who taught us really
very well and guided us for this project as well as
future managers. One thing more that Prof. Agha
gave us the opportuinty to prove ourselves as a
market leader.
8/9/2019 Report . . .of introduction to business
5/24
We are a company known as NEW ERA SANITORY
MANUFACTURERS (N.E.S.M) doing a SANITARY business.
Our factory is situated at KASUR Road. There we are having a
Small Manufacturing Plant with a Melting Chamber imported from
CHINA. We are also having a warehouse for our stock placement.
Our business is a partnership business. The chances of growth are
extremely high. We are bringing new and innovative sanitary taps
and showers which are reliable, affordable, stylish and also having
long life. Our thinking is to completely satisfy our consumer,increase market share and in future lead the sanitary market.
8/9/2019 Report . . .of introduction to business
6/24
INTRODUCTION:-
Group:
There are 6 members in our group, naming M.Ahmed Khan Omar
Javid, M.Umar Khan, M.Azmat-ullah, Umar Farooq, Naseeb-ullah
Khan.
Idea:-
Our idea is to launch new and tremendous sanitary features
in a unique manner.
8/9/2019 Report . . .of introduction to business
7/24
We are producing sanitary items TAPS and SHOWERS that are
stylish, reliable and affordable price.
MISSION STATEMENT:-
We are providing good quality sanitary features for middleand upper middle class societies with reasonable price and innovative
designs.
Business Mission:
Our business mission is to introduce better and reliable sanitary items and
earn customers confidence, in order to expand our business. Our main
target market is the middle class and the upper middle class families.
8/9/2019 Report . . .of introduction to business
8/24
Goals & Objectives:
Our goal is to produce affordable price sanitary features and gain customers
confidence in less time by providing best service and also best quality taps and
showers.
Our business is not just to expand it and maximization of profit, but our 1 st
priority is to attain trust and satisfaction of our target market.
MANAGERIAL HIERARCHY:
There are 6 people working in this project, who are working at the following
positions:
Top Line Managers:
Muhammad Ahmed Khan as CEO
Umar Khan as Marketing and Sales Director.
Umar Farooq as HR Director
Middle Managers:
Azmat-ullah as Marketing Manager
Naseeb-ullah khan as Sales Manager
Omar Javid as Production Manager
First-Line Managers:To be
hired in future as per the need and time.
8/9/2019 Report . . .of introduction to business
9/24
COMPANYS SETUP:
The plant will be set at KASUR ROAD including major machinery as:
MELTING CHAMBER
MANUFACTURING PLANT
Raw material collector
Shaping chamber
Grinding chamber
Polishing plant
Spraying chamber
Besides our factory we dont have any outlet but we will distribute our
products ( taps & showers ) on different wholesale shops located at different
areas.
MELTING CHAMBER:
8/9/2019 Report . . .of introduction to business
10/24
MANUFACTURING PLANT:
RAW MATERIAL COLLECTOR:
8/9/2019 Report . . .of introduction to business
11/24
SHAPING CHAMBER:
8/9/2019 Report . . .of introduction to business
12/24
GRINDING CHAMBER:
POLISHING CHAMBER:
8/9/2019 Report . . .of introduction to business
13/24
SPRAYING CHAMBERS:
Consumer Behaviour:
Good quality SANITARY FEATURES are often
costly and are even not affordable for the middle class people. As our
product is moderate in price and high in quality, people would like to buy
it easily and rapidly.
8/9/2019 Report . . .of introduction to business
14/24
MARKET NEEDS:-
Our company will be providing the market with a
RELIABLE quality of taps & showers for the city of Lahore. We seek
to fulfill the following benefits that are important to the customers:-
CUSTOMER SERVICE:
We are providing our customers reliable, stylish,
affordable and innovative sanitary features.
CONVENIENCE:
The sanitary features will be transported to the site according
to the customer needs which will provide a lot of convenience to the
customers.
8/9/2019 Report . . .of introduction to business
15/24
MARKET & PRODUCTS:-
The company will target the local market initially
and will manufacture taps and showers. The showers and taps
will also be made on order with specific specifications and for
various tenders. Our target customers are the people related to
the construction industry. They are the people who construct
houses, appartments, and any other buildings.
Product Life Cycle:-
This is the introductory stage of our company that is why we are
only dealing with the wholesalers. In future INSHALLAH when the
demand of our product will increase we will open our own outlets.
8/9/2019 Report . . .of introduction to business
16/24
Strength:
The strengths we are having while launching a new business is as
following:
i. With a reasonable price the company will be able to penetrate easily
in the market.
ii. New design will be playing an important role among the consumers.
Weaknesses:Following are the weaknesses we may face or which are expected in
launching this business:
i. Numbers of competitors in the market are in a large amount.
ii. Distribution of the product in the market is not so easy as the
company is at its introductory stage.
Opportunities & Threats:
(i) The product can be launched in the future with more designs
latter on.
(ii) One of the main threat is that company is producing a simple
segment and there is a large number of competitors of this
product.
8/9/2019 Report . . .of introduction to business
17/24
Marketing mix consists of four things which are also
known as four Ps. these four Ps are:-
Price
Placement
Product
Promotion
PRICE :
The price per unit produced is taken to be Rs. 80/ Kg. This
price is a collective price of the P.V.C pipes used by middle and the
upper middle class people, as it is a bit expensive than the ordinary ones
because of its high quality.
PLACEMENT :
We will place our product at different wholesale shops of different
areas. We will also place our product at different sanitary shops to make sure
that our product is easily available everywhere in the market Lahore.
(DHA, BIDDEN ROAD, ICHRA MARKET, MULTAN ROAD and
GUJRANWALA GT ROAD).
PRODUCT
Our product is much higher in quality. It can also be used
in the construction of huge constructing projects, for sanitary.
PROMOTION
8/9/2019 Report . . .of introduction to business
18/24
For the promotion of our sanitary features firstly we will
have to identify the market and then through market research will
have to divide the market into different segments. Later, we will
have to target the major customers in each segment and will have
to get their orders and we will have to position our features well in
market and customers mind, so they place their order for our
products.
8/9/2019 Report . . .of introduction to business
19/24
The first step in the marketing plan is the definition of the purpose or objective
of the marketing research around which the whole plan is focused. Information
for developing the marketing plan may necessitate conducting some marketing
research. Marketing research involves the gathering of data in order to make an
effective marketing plan one focused around objectives set. The groundwork of
the plan is laid through the objectives of the research.
OBJECTIVES OF THE MARKETING PLAN:-
Determination of the target market
How much would potential customers like to pay?
Why would customers prefer to use our product instead of others?
The general behavior of the target market and their income groups?
INFORMATION GATHERING:-
The tool that we have used for gathering information
includes a questionnaire and personal interviews. The people are not to keen on
answering questions that required thinking and a little effort on their part. The
questionnaire which we used to fulfill our research objectives is as follows:-
8/9/2019 Report . . .of introduction to business
20/24
ADVERTISING STRETAGY:
Our strategy for the advertisement of our sanitary features is
that we will go on a mass scale print media advertising which will
include billboards, newspaper ads, handouts and other things related to
the print media field.
SELLING STRETAGY:
Sales are the heart of this business. The sales & marketing
manager will be contacting various builders and housing society and schemes
owners to look for contracts. He will also go for government tenders. While the
salesman will approach different shopkeepers for orders and they will find the
under construction houses and will look for orders.
PRICING STRATEGY:-
We will price our products moderate i.e. we will
have economic profit at the beginning. Once we have settled
into the market we will change our pricing strategy accordingly.
8/9/2019 Report . . .of introduction to business
21/24
MARKET & COMPETITIVE ANALYSIS:-
There exists a market already for this product and thecustomers are well aware of the type and quality of product they are
buying and some giants are present already in the market who are well
set in their positions.
ANALYSIS OF COMPETITORS:-
There are several competitors in the market that have a
strong position. Some of them are as follows:-
SONIX SANITARY
MASTER SANITARY
SUPER ASIA SANITARY
8/9/2019 Report . . .of introduction to business
22/24
The production process of taps & showers is as follows:
First of all we have to collect the raw material and than that material will go
through the purifying chamber. After clearing all the impurities the substance
will be transferred to the melting chamber. When the ingredients will be melted
than in next step it will be placed in the shaping chamber for the formation of
designs. After that the product will be sent to the grinding chamber. After that
the product will be moved in the spraying chamber for coloring in various
colors according to the demand of the market . Than in the last step the productwill move into the final process i-e in the polishing chamber .
RAW MATERIAL:
Brass
P.v.c
Silver
Steel
Different colors of ( taps & showers ) as per
need of customer.
P.V.C plastic Rs. 1850/ bag
Brass Rs. 55000/ton
Steel Rs. 75000/ton
Silver Rs. 1,75,000/kg
8/9/2019 Report . . .of introduction to business
23/24
8/9/2019 Report . . .of introduction to business
24/24
BEGINNING OF OUR BUSINESS WILL BE FROM RS/ 1,00,00,000.
IN THE ABOVE CHART ALL OF OUR EXPENSES ARE
MENTIONED OUT OF WHICH IN THE END RS/ 4,67,0000 ARE IN
HAND.
OUT OF RS/ 46,70,000 AMOUNT IN HAND WE WILL DEPOSIT
RS/ 6,70,000 IN BANK FOR RETAINED EARNINGS. WE WILL
SIGN A 5 YEARS CONTRACT WITH A WHOLESALER THAT WE
WILL ONLY PURCHASE THE RAW MATERIAL FROM HIM FOR
RS/60,00,000. WE ARE HANDING RS/40,00,000 CASH AND ARE
PURCHASING RAW MATERIAL OF RS/20,00,000 ON CREDIT.
Recommended