Rep Training Webinar May 17, 2018 - Toysmith · 2018. 5. 18. · Digital ad, webisode teaser, app...

Rep Training Webinar May 17, 2018

Marketplace Opportunity “Toy analysts and experts say the potty-related toys are hitting stores now because of the popularity of the poop emoji, which has also made it more acceptable for parents to buy poop toys for their kids. At the New York Toy Fair (this weekend), toy makers showed off poo-shaped action figures, squishy toys and other creatures from the toilet.

"Yeah, poop is a theme," says Juli Lennett, the toy analyst at market research company The NPD Group. "Kids think it's funny.“

CBSNews.com, Feb. 21, 2018

Marketplace Opportunity “Funko's Pop! vinyl figures have become a cultural phenomenon. The adorable cartoon-like figurines feature representations of pop culture icons across genres, mediums and generations.

From classic cartoon characters and movie stars to pop musicians, being immortalized in vinyl has become as much a rite of passage for the famous as a star on Hollywood Boulevard's Walk of Fame.”

Tiblive.com, Feb. 23, 2018

Introducing Fartist Club Fartist Club is a line of collectible, battery operated 4 ¾” figures that make an audible farting sound when you pull on their finger.

There are 10 randomized fart sounds; each character comes with several farts unique to them.

A button on the back allows for a 10 second time delay function.

Figures will come in Try Me packaging.

Launch and Growth Strategy

Leading up to, and beyond the launch, Fartist Club will be supported by a website and webisodes, digital advertising, influencer seeding as well as social media content.

At launch there will be figures and a free DJ Fart app available through iTunes and Google Play.

Planned line extensions include many additional characters, playsets, and collectibles.

The Characters

This bunch of BFFs (best fart friends) living in San Fartsisco, challenge the everyday threat of global cleaning with their incredible fart powers. Will they be able to stand up to their mean and clean high school principal Miss Bright Shine?

Farty Flip

Farty Flip is a wicked dude with serious skateboard skills who loves to do dirty tricks with his custom made toilet seat-deck. Wherever there is dirt to skate through, Flip is around! Therefore his board is a rolling collection of pizza and poo remains. The nasty smell is unbearable but Flip doesn’t seem to notice.

Munchy Max Munchy Max is a dirty dog, no doubt! Always an eye for moldy munchy madness– fungi, maggots, fleas or flies never held him back. No garbage bin is safe from Max. Due to his dirty diet, there’s a constant flow of terrible gas eruptions from down under, but Max doesn’t mind. He loves a good smeller and just makes his mark!

Windy Wendy

Windy Wendy is the smartest of the greasy bunch by far. Besides a dubious odor interest and a degree in smelly science, she’s obsessed with the noble art of smell experiments. In the lab she fabricates the most vivid fart stenches imaginable, but sometimes things go wrong and the stench is unleashed! When that happens, Wendy gets out immediately on her pink roller skates!

Ripping Randy Ripping Randy is the greatest guitar player ever, at least that’s what he thinks! Somehow he created his unique fuzzy fart guitar sound in the Fartrock Café and went on to win their talent show! These days everybody knows Randy’s greatest hits including Fart Me Up Before you Go-Go, Bohemian Fartsody and of course, the Final Fartdown.

Packaging Each Fartist Club member comes in a 4.25”W x 6.75”H x 5.5”L box, with an open front.

Boxes are stackable and all contain a Try Me feature, just pull the character’s finger.

Each box has a unique code on the inside that the purchaser can enter into the free DJ- Fart app for fun, exclusive fart-mixing activities.

The DJ-Fart App Download the FREE app, insert product code and get ready to fart.

Mix and scratch your own tunes, run the FarTest and win cool prizes and share with your friends.

Also converts your phone into a sneak attack fart machine.

Ordering Info. Territory: All channels in USA, exclusively by Toysmith

Launch Date: August 2018

Assortment Item #: 1800

Assortment mix: 2 x Farty Flip, 2 x Ripping Randy,

1 x Munchie Max, 1 x Windy Wendy

Units per case: 6

Wholesale price: $10.00 each/$60.00 pack

Marketing Website Launch: May 18 Digital ad, webisode teaser, app teaser DJ Fart App Launch: May 18 TS Partnership Announcement: May 18 ASTRA Toy Times: May 18 3D Animation Cartoon Webisodes:

1st Webisode: June 15th 2018 2nd Webisode: July 15th 2018 3rd Webisode: August 15th 2018 4th Webisode: September 15th 2018

Product seeding & digital ads: Summer 2018 POP: September 2018

Strategic Retail Partner Roadmap Fall 2018

◦ Specialty Toy ◦ Amazon, exclusive FBA

(MAPP) ◦ Book Stores ◦ Lifestyle/Gift ◦ Drug ◦ Grocery

Spring 2019

◦ General Merchandise ◦ Mass ◦ E-Commerce (Amazon)

Fall 2019

◦ Craft ◦ Mass ◦ Drug

Next Steps

• Product debut at ASTRA and other summer shows

• Product samples to Reps week of June 18

• Product appears in Toysmith Fall catalog July 1

• Product ships from Toysmith August 1