Relay For Life of ETSU

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Relay For Life of ETSU

Figure Eight

Designed display in SORC that will be up for the month of March to promote Relay For Life in the D.P. Culp Center.

SORC Display

{The group is distributing posters provided by the American Cancer Society throughout campus and the community.

Posters

The group took charge of the organization’s Facebook page to update content regularly.

Mission Content Fundraising Promotions

Social Media Management

Wrote and distributed press release about Paint the Campus Purple event and the kickoff.

Wrote and distributed press release containing day-of event details.

News Releases

ETSU Relay for Life celebrates 2012

kickoff

Release for Paint the Campus Purple

Purple 101 Raises Awareness

East Tennesseanevent release

Worked with Electric 94.9 to provide on-site remote.

Worked with WJHL to gain coverage of event.

Pitched coverage to East Tennessean.

Coordinated Media Coverage

Relay for Life mass email disrupts students

Crisis Communication

Wrote statement for event chairs to release during e-mail crisis.

Crisis Communication

Our Response

{Evaluation

Goals Raise $34,200Get 40 teams to sign up

ResultsSuccess

{Exceeded team and money goal

{Both WJHL and 94.9 covered the event

{Civility Week

Figure Eight

Posters

T-shirt Design

Pitched stories to local media and received coverage from:

East Tennessean WJHL-TV Tri-Cities.com

Coordinated Media Coverage

Crisis Management