Redbull Rough Draft 2

Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie By:

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Celebrity Endorsements

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Product Line

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Target Market

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Segmenting the Market

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Advertising

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Competitors

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Celebrity Endorsements

• Red Bull sponcers hundreds of athletes and teams of extreme sports

• largest part of red bulls marketing budget

• Large reach through branding

• Fans create attachments and bonds

• Consumers associate their best performance with the product

• Strengthens Brand affiliation with Athletic Performance

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IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Product Placement

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Consumer Imagery and Brand Equity

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Word of Mouth

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion