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Red Ginseng Energy Drink & Pills. 2010/09/27 Elly & Jason. Outline. Product introduction Marketing plan Cost SWOT analysis Conclusion. *Product Red Ginseng Energy Drinks and Pills *Logo: Power up!. Product Description. Main ingredient: Red Ginseng Effects of Red Ginseng - PowerPoint PPT Presentation
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Red Ginseng Energy Drink& Pills
2010/09/27Elly & Jason
Product introduction Marketing plan Cost SWOT analysis Conclusion
Outline
*Product Red Ginseng Energy Drinks and Pills
*Logo: POWER UP!
• Main ingredient: Red Ginseng Effects of Red Ginseng
- Increasing energy - Stimulating sexual function - Reducing the incident of cancer
• Natural healthy ingredient
Product Description
Energy Drink Industry
65%
35%
Energy Drink Consumer
under 35 years oldabove 35 years old
The U.S. domestic market: $10 billion
Market structure
Red Bull Monster
Competitions
POWER UP!To be in the best of health.No caffeine in it.
Slogan
Marketing Strategy
Price
$1.99 Product Healthy Ingredient
PlaceThree major food
retailer: Wal-Mart, Kroger Co., Costco
PromotionBuy one get one free campaign
TargetPeople Above 35 years old
Item PriceRetail price in Korea $1
Shipping $8 / 1 cubic foot$0.02 per bottle
Duty $0.05 (approximation)( free for ginseng root; $0.01 for beverage with 0.06 liter )
Cost
Total cost: $1.07 / bottle Retail price: $1.99 ( Red bull – $1.99, Monster – $2.29 )
Source: http://uboxworldwide.com/international-shipping/korea_south/ http://usitc.gov/publications/docs/tata/hts/bychapter/1002C12.pdf http://usitc.gov/publications/docs/tata/hts/bychapter/1002C22.pdf
SWOT Analysis
Strengths:1. Healthier2. High quality ginseng resource3. Variety of ginseng product4. Price
Weaknesses:1. Flavor2. People might not be familiar with ginseng drink and pill
Opportunities:1. Awareness of Healthy food2. Up coming FTA between Korea and the U.S.
Threats:1. Taste of American consumer 2. People in the U.S. get used to drinking coffee
Add honey
A healthier alternative to energy drink
A challenge to change people’s habit of drinking energy drink
To expand the market to the North & South America in the future
Conclusion
http://en.wikipedia.org/wiki/Ginseng http://www.kgc.or.kr/front/kgc/network/network.do http://researchwikis.com/Energy_Drinks_Market http://supermarketnews.com/profiles/top75/2010/index.htm
l/ http://www.pe2000.com/caffeine.htm http://kgc.or.kr/brand/product.do?productCtgryGroup=3&na
v=2_4_0 http://uboxworldwide.com/international-shipping/korea_sou
th/ http://www.export.gov/FTA/korea/index.asp http://en.wikipedia.org/wiki/Main_Page http://usitc.gov/publications/docs/tata/hts/bychapter/1002C
12.pdf http://usitc.gov/publications/docs/tata/hts/bychapter/1002C
22.pdf
References
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