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It's as simple as participating in the Recycle Please logo program-at no cost to your business! Join this effort now! By helping the U.S. (and global) paper industry recover more fiber for recycling and reuse, we support the growing infrastructure for recycling, help grow the supply in various paper and packaging markets, and help private, local & state government efforts to make recycling easy for consumers. How can you involve your brand? By demonstrating how your brand supports recycling collection of catalogs, direct mail, and print communications. By actively supporting virgin and recycled paper markets. By bolstering our industry's social responsibility credentials. Hear about the latest trends and statistics. Don't get trashed-make a difference!
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Town Square:Don’t Get Trashed:
Recover, Recycle & Profit Now
#DMA2012 | #DMA12
Co-Presenters: •Monica Garvey, Chairman, DMA Committee on the Environment & Social Responsibility, and Director, Sustainability, Verso Paper Corporation; •Chet Dalzell, Public Relations Strategist & Practitioner; •Meta Brophy, Director, Procurement Operations, Consumer Reports
Don’t Get Trashed
Cost, Profit or Neutral?
• I want my audience to respond to—and not just recycle—my direct mail! Does using a “Recycle Please” logo or recycle please message depress response in my marketing materials?
Cost, Profit or Neutral?
• Does the public really care if this material gets recycled? Does the public participate in recycling programs?
Cost, Profit or Neutral?
• Will increasing mail, catalog, magazine and paper packaging recovery help create lower costs in recycled paper products?
Cost, Profit or Neutral?
• Purchasing recycled paper products sometimes involves premiums. Why should brands support increased recovery?
Cost, Profit or Neutral?
• If most of the recovered fiber goes overseas—what’s the benefit to my company or organization?
Cost, Profit or Neutral?
• Is there a way to guarantee that recovered fiber stays at home (in the United States, for example)?
Cost, Profit or Neutral?
• What’s the harm in landfilling discarded paper—there’s plenty of landfill space out there, right?
Cost, Profit or Neutral?
• What kinds of paper products make the most beneficial use of PCW or Post-Consumer Waste?
Cost, Profit or Neutral?
• My company sends out many catalogs. How can I support more widespread recovery of these catalogs?
Cost, Profit or Neutral?
• At the end of the day, what’s in recycling for my brand, and the direct marketing business overall?
Don’t Get Trashed
• DMA Board’s Second Public Goal regarding Environmental Performance
• DMA Environmental Planner Update: www.dmaresponsibility.org/envgen
• DMA Recycle Please – FREE Logo to Use: www.recycleplease.org
Don’t Get Trashed: Recycle Please
Your Contacts
• Monica Garvey: monica.garvey@versopaper.com or 901.369.4154
• Meta Brophy: bropme@consumer.org or 914.378.2614
• Chet Dalzell: chet.dalzell@yahoo.com or 917.608.2251, @chetdalzell
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