Recruitment in baltics

Recruitment in the BalticsGreat Students from Small EU Countries

Presenters:Eha Teder, Tallinn, Estonia

Una Lukjanova, Riga. LatviaZaneta Savickiene, Vilnius, Lithuania

WHY TO RECRUIT IN THE BALTICS?

WHY TO RECRUIT IN THE BALTICS?• High quality and strong traditions of state

secondary education• High positions in the PISA results (2012):

Europe & Eurasia Regional ForumTbilisi, Georgia, September 22-24, 2014

Math Reading Sciences 430440450460470480490500510520530

521

501

528

482 484 494

477 468

491496 493501 Estonia

Latvia Lithuania OECD avr.

WHY TO RECRUIT IN THE BALTICS?

• Long traditions and quality of higher education

20201200 1579 1632 18621636

Vilnius University Tartu University Riga Technical University

Harvard University

WHY TO RECRUIT IN THE BALTICS?

• Very good level of English– By ETS, TOEFL iBT scores in 2013:

93 86 90

WHY TO RECRUIT IN THE BALTICS?• Funding available for studies abroad

– Fulbright and BAFF scholarships– National scholarships

• Estonia: Archimedes Foundation, Young Scholar Fellowship, National Cultural Fund, Estonian Student Fund

• Lithuania: Research Council of Lithuania, The Lithuanian Foundation, The Kazickas Family Foundation

Number of students in tertiary education by Eurostat

Outward mobile students in absolute numbers by Eurostat

STUDENTS MOBILITY

Baltic Students in the USA by IIE

STUDENT DECISION MAKING STRATEGIES

Meet Armands• Studies Sports Management at Grand Canyon

University• Came to EducationUSA Center at the beginning of

grade 11

Deciding factors for studies in the USA: Better training for Mixed Martial Arts (MMA)

Deciding factors for university:MMA club and total costs

Funding: family and a scholarship

• Participated in many EducationUSA events

Meet Mikus• Studies Business at New York University

• Came to EducationUSA Center at the beginning of grade 10

• Participated in several EducationUSA events

Deciding factors for studies in the USA: Quality of education

Deciding factors for university:location and need based financial aid

Funding: 40 000$ financial aid

• Latvians, Estonians, Lithuanians

HOW STUDENTS MAKE DECISIONS?

• Russian speakings students and parents

HOW STUDENTS MAKE DECISIONS?

DECISION MAP

UKRussiaDenmarkGermanyNetherlandsUnited StatesPolandFranceFinlandSweden

HOW TO HELP A STUDENT TO DECIDE

• Start early: grade 9• Wide choice of majors• Why USA is the best place to study this particular major?• Scholarships / financial aid• In-person communication / alumni• Cooperation with EducationUSA ( if we know, they know)

Questions students ask:How much do I have to pay? Any scholarships?Study loans for international studentsHow far from home?RankingsJob opportunities / internships

THE MOST POPULAR AREAS OF STUDY

• Social sciences • IT and other engineering • Business and Law

RECRUITMENT STRATEGIES:WHAT? HOW? WHY?

WORKS WELL

• Fairs, school visits, outreach• Alumni• MOOC’s • Combined meetings virtual / on site• SKYPE meetings

WORKS WELL• Exchange programs between the Baltic and US

universities• Academic cooperation between universities

– Bilateral agreements• Baltic's as Study Abroad destination (students

ambassadors) – Kent State in Tallinn Tech:

http://www.datelinebaltics.org/

INSTITUTIONAL COOPERATION

• Joint or double degree programs • Academic/research collaboration• Both ways scholars/academic staff exchange

Case study: Riga Business School and University at Buffalo School of Management• Dual degree: 3 years in Latvia + 1 year in the

USA

• Very attractive for local students and students from Commonwealth of Independent States (CIS)

• Lower total costs • Selective, 150 students

Case study: Tallinn Technical University and Salisbury University, Maryland

• BS and MS in Cyber security • Dual degree: 2 years in Maryland, USA + 1 or + 2

years in Tallinn, Estonia

Case study: ISM University of Management and Economics and Illinois Institute of Technology

• 2 dual degree (2 diplomas) programs • Bachelor in Industrial Technology Management (2,5

in Lithuania+1,5 in USA) • Master in Innovation and Technology Management

(1,5 in Lithuania+ 1 in USA) • Opportunity to study in the USA and Lithuania (both

sides mobility) • Reasonable costs • Full time or online/campus modes of studies

Case study: LCC International University and Taylor University, Indiana

• MA in International Management from LCC• MBA from Taylor – 2 diplomas • Taught by both LCC and Taylor faculty• Reasonable costs

Case study: EducationUSA scholarship from USC Gould school of Law

• Open to students in any of the 44 EUR countries in the EUR region

• $25,000 award per academic year

• Tuition $55,084• Student received Baltic American Freedom

Foundation scholarship • About 8 000 $ covered by student himself

CHALLENGES

• Awareness about studies in Europe (recruitment, exchange programs, Erasmus)

• World class education in Europe:– more favorable geographical position– rising numbers of programs thought in English

• Strong marketing from Western Europe• Strong marketing from non EU countries (participation in

the Fairs, school visits etc.)

CHALLENGES

• Financing (GDP/capita USD: USA–50 100; Est–15 800; Lat–14 200; Lit–13 900)

• World class education in Europe:– same currency -EURO– Scandinavia tuition free education– UK deferred payment (interest free loan)– Netherlands and Germany low costs education– open job market within EU

• Strong marketing from non EU countries: full scholarships in Turkey

Situation in favor of entering the Baltic higher education market

• On going reform in higher education • Funds towards internationalization of local universities• UK recently increased tuition fees • Lifelong learning in order to be more competitive (short

courses)

• This is the right time to enter the Baltic market• Quality of education, competitive students, STEM• Two-way mobility• International education is in high demand• Cooperation with EducationUSA

CONCLUSIONS

THANK YOU!

www.studinfo.ltwww.eac.ttu.ee

www.educationusa.lv

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