Recruiting Innovation Minnesota Recruiters
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- INNOVATION FOR DIGITAL TALENT ACQUISITION: From the Lab to Real
Solutions KANE COCHRAN @KaneC OCT 5, 2012Wednesday, October 3,
12
- WHAT WERE COVERING Personalized Candidate Experience Facebook
Innovation Live Twitter FAQ Mobile InnovationWednesday, October 3,
12
- usually we talk about the tools and how they t into the overall
strategy There has to be a strtegyWednesday, October 3, 12
- Personalized Experience: #AIWednesday, October 3, 12
- 900M+ facebook users 166M linkedn users 500M twitter users
Personalized Experience: #sjmWednesday, October 3, 12
- Personalized Experience: #sjmWednesday, October 3, 12
- Personalized Experience: #sjmWednesday, October 3, 12
- Personalized Experience: #sjmWednesday, October 3, 12
- social prole data plus behavioral data plus interaction data
plus machine learning Where were taking personalizationWednesday,
October 3, 12
- PROBLEM TO SOLVE create a more personalized experience on CWS
Personalized Experience: #sjmWednesday, October 3, 12
- WHAT WE WANTED TO DO 1) Allow job seekers to login w/ their
LinkedIn or Facebook profile 2) Personalize their experience 3) Tap
into their network & make it easy to send job recommendations
Personalized Experience: #sjmWednesday, October 3, 12
- live demo Personalized Experience: #sjmWednesday, October 3,
12
- Original Idea Leverage social Starter Idea Advanced Idea
profile data to Make it easier to make relevant and Create a career
fill out forms & automatic job website experience new profile
info recommendations that tailors itself by auto-filling to each
users & referrals with social data interests, profiles, and
interactions on the site Personalized Experience:
TakeawaysWednesday, October 3, 12
- Facebook Innovation: #fbappsWednesday, October 3, 12
- PROBLEM TO SOLVE SLIDE give Facebook users what they want when
they want it Facebook Innovation: #fbappsWednesday, October 3,
12
- WHAT WE WANTED TO DO 1) Give Facebook users what they want 2)
Build a content-rich mini CWS on FB 3) Play intelligently in the
stream 4) Most importantly: Leverage social data! Facebook
Innovation: #fbappsWednesday, October 3, 12
- INSTREAM JOBS FACEBOOK APP live demo Facebook Innovation:
#fbappsWednesday, October 3, 12
- Original Idea Leverage social Adva nced Starter Idea data and
take Idea Play in th Make sure custom tabs levera e str ge so eam,
candidates can beyond splashy desig cial d n spl ata, search jobs
on marketing and ... pages ashy your FB Careers that play in the
stream intera prom ction ote Page without fost and er a having to
leave comm real unity Facebook Facebook Innovation:
TakeawaysWednesday, October 3, 12
- Live FAQ Pages: #SocialQsWednesday, October 3, 12
- Live FAQ Pages: #SocialQsWednesday, October 3, 12
- Live FAQ Pages: #SocialQsWednesday, October 3, 12
- Live FAQ Pages: #SocialQsWednesday, October 3, 12
- PROBLEM TO SOLVE SLIDE giving job seekers unique access to the
info they need/want about your organization Live FAQ Pages:
#SocialQsWednesday, October 3, 12
- Live FAQ Pages: #SocialQsWednesday, October 3, 12
- Live FAQ Pages: #SocialQsWednesday, October 3, 12
- WHAT WE WANTED TO DO 1) Refresh company FAQ pages by injecting
them with dynamic, community-driven info via Twitter Live FAQ
Pages: #SocialQsWednesday, October 3, 12
- live demo Live FAQ Pages: #SocialQsWednesday, October 3,
12
- Original Idea Adva Leverage Twitter nced Sta rte r Idea Idea
for Live FAQ and Unles s you to int want Twitter bring the erview L
everage fire a , hire , conversation to nd co for L ive Q&A all
yo nduct your CWS... live. ur bu on Tw sines itter, s with stick
the O Idea rigina for n l ow Live FAQ Pages: #SocialQsWednesday,
October 3, 12
- Mobile Innovation: #mobilsocialWednesday, October 3, 12
- Mobile LandscapeWednesday, October 3, 12
- Full mobile career siteWednesday, October 3, 12
- Responsive Design: A quick thoughtWednesday, October 3, 12
- Mobile Innovation: #mobilesocialWednesday, October 3, 12
- Mobile Innovation: #mobilesocialWednesday, October 3, 12
- Mobile Innovation: #mobilesocialWednesday, October 3, 12
- Mobile Innovation: #mobilesocialWednesday, October 3, 12
- Mobile Innovation: #mobilesocialWednesday, October 3, 12
- PROBLEM TO SOLVE #1 addressing the biggest complaints about
mobile web experience: speed and size. Mobile Innovation:
#mobilesocialWednesday, October 3, 12
- WHAT WE WANTED TO DO 1) Speed up access to content by
personalizing the mobile experience Mobile Innovation:
#mobilesocialWednesday, October 3, 12
- MOBILE live demo Mobile Innovation: #mobilesocialWednesday,
October 3, 12
- PROBLEM TO SOLVE #2 if we build an app, what kind of app would
we build Mobile Innovation: #mobilesocialWednesday, October 3,
12
- so what might a talent lifecycle app look like* *keep in mind
you might have to transport to the futureWednesday, October 3,
12
- Mobile Apps: Augmented RealityWednesday, October 3, 12
- Mobile Apps: Augmented RealityWednesday, October 3, 12
- Mobile Apps: Augmented RealityWednesday, October 3, 12
- Wednesday, October 3, 12
- Mobile Apps: OnboardingWednesday, October 3, 12
- Wednesday, October 3, 12
- PROBLEM TO SOLVE #3 stand out from the crowd by creating unique
search experiences on mobile devices Mobile Innovation:
#mobileARWednesday, October 3, 12
- Mobile Innovation: #mobileARWednesday, October 3, 12
- Mobile Innovation: Image RecognitionWednesday, October 3,
12
- WHAT WE WANTED TO DO 1) Engage the mobile and tech savvy job
seeker by creating a unique search experience for smartphone users
Mobile Innovation: #mobileARWednesday, October 3, 12
- MOBILE AUGMENTED REALITY JOB SEARCH live demo Mobile
Innovation: #mobileARWednesday, October 3, 12
- VISUAL JOB SEARCH prototype Mobile Innovation: Visual Job
SearchWednesday, October 3, 12
- DIGITAL PRODUCTS TRUE 3D VISUAL SEARCH MARKETING EXPERIENCE
DESIGN Mobile Innovation: Visual SearchWednesday, October 3,
12
- Original Idea Give mobile users Adva nced Sta rte r Idea access
to great Idea Creat e a to et the content and talent tal G lifecy
tion of create unique cle founda applic ation your mobile mobile
search trans that form recru itment experiences at eve s its elf
tup by ry st stra tegy se the e age o f mobile mploy laun ching a
lifecy ee cle w ebsite career Mobile Innovation:
#mobileARWednesday, October 3, 12
- Continued Q&AWednesday, October 3, 12
- KANE COCHRAN VP, PRODUCT MANAGEMENT & INNOVATION
http://linkedin.com/in/kanecochran http://twitter.com/KaneC
kcochran@hodes.com Thank YouWednesday, October 3, 12