Recommend you not add sections: it confuses the judge

Visualize completed project (continued)

Recommend you not add sections: it confuses the judge.

Calendar Set deadlines Complete prior to holiday vacation Polish event in January

Headings

Logo Banner

Picture with

captions

Use of color Borders

Bulleted list Frames

Table

Use Logo

Visualize completed project (continued)

Use color – 2 or 3

Photos – limit size and label

Watermarks – should not overwhelm

Page numbers – clear and easy to find

Borders are nice – simple

Proofread – grammatically correct

*Remember it is the quality of the content that matters but project needs to look great!

Document your research* Cite your sources!

MLA or APACitation Machine

Barrett, Richard. “Information on your customer base." Dick’s Sporting Goods, Telephone Interview by Debbie Deca. 11/10/2014

Puzzle Piece

#5

Puzzle Piece #6Conduct Market

Research

1•Secon

dary – already known

2 •Primary – new info

2A

•Qualitative – focus groups or interviews

2B•Quanti

tative - surveys

Converted datao chartso tableso graphso other ?

Analyzed research results

Conducted professionally

Surveyed appropriate target market

Valid survey questions – measurable

Quality Research Study

Written Analysis

CONCLUSIONS BASED ON THE

FINDINGSMarketing research reduces the uncertainty in the decision-making process and increase the probability and magnitude of success. Source: quickmba.com/marketing/research/

What should be

done based on the

research findings?

Puzzle

Piece #7

INCREASE

Strategic Plan

Propose

ObjectivesRationale

Proposed ActivitiesTimelines

Measure Plan’s Effectiveness

Metrics orKey PI’s

Puzzle Piece #8

Marketing Metrics

Performance Metrics

Metrics & Key Performance Indicators

Statistical measurements by which companies judge the effectiveness of their marketing campaign.

Measure an organization’s activities and that it fulfills its intended purpose.

Example:1. How likely are you to purchase this

product from the ad you where just shown?

Please rate: (not very likely) 1 2 3 4 5 (very likely)

BudgetWhat will this proposed plan cost?

1. Consider all costs involved.2. Realistic !

Puzzle

Piece#9

Group Activity ChallengeCash Award for winning group!

Tea

m of5

Complete the challenge & turn in results.

linda@wadeca.org

200 W. Mercer St. Ste 207Seattle, WA 98119

206.285.1195

Questions? Comments?

I am happy to answer any of your questions!