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Reaching Patrons: Online Outreach for Libraries
Jennifer Koerber, Librarian Boston Public Library, Honan-Allston Branch
Why Online Outreach?
• Increasingly, our users are online as much as off.
• We need to put ourselves out where they already are.
• They need to be able to find us, 24 hours a day.
Most importantly:
• Online, everyone in the world is a potential patron.
Mugar Memorial Library
And if we go to the actual image...
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