Ran_Message Design.pptx

Message Design for Correcting Misinformation on HIV/AIDS for Chinese International Students

in the U.S.

• Number of Chinese students studying in the U.S.

• 304,040 Chinese students during 2014-2015

• 31.2%, increased 10.8% (274,439)

• Top one

• Susceptibility to HIV/AIDS among Chinese young adults

• Young adults ages 20-29, 34.2% HIV carriers, 15.6% PLWHA in China (Liu, Luo, Cai, & Lin, 2009; Joint United Nations Program on HIV/AIDS, 2008)

• Migrants had lower level of knowledge on HIV/AIDS compared to native people (Tulloch et al., 2012)

• College students are a vulnerable group at risk of getting AIDS (He et al., 2008; x, 2006; Wang, 2002).

• HIV/AIDS-related knowledge among Chinese college students

88.2%, basic knowledge about HIV/AIDS

College students have knowledge deficit

Poor understanding of HIV/AIDS

Confusion about HIV transmission

• HIV/AIDS-Related Stigma in China

• Misinformation Concerning HIV Transmission among young adults in China

• KAP Studies on Chinese College Students

• HIV/AIDS Intervention in China

• Sources of HIV/AIDS Information among Chinese College Students

• Theoretical Perspectives

• H1: The Internet is the main source for Chinese college students in the United States searching for general health-related information.

• H2: Chinese college students in the United States know clearly how HIV is transmitted but do not know how HIV is not transmitted.

• H3: Chinese college students in the United States have an open attitude towards HIV/AIDS and people living with HIV/AIDS.

• H4: When the corrected information on HIV is provided in written text only or in written text and numerically based message format, participants prefer a gain-framed message instead of a loss-framed message.

• H5: When the corrected misinformation on HIV is provided in written text and graphically based message formats, both the gain- and loss-framed messages are equally preferred by participants, and posters in text and graphical message format increase participants’ self-efficacy in protecting themselves from being infected by HIV.

• Key Informant Interviews （10，5）

• 2, 2, 1

• 4/5 female

• 2/5 American, 3/5 Chinese

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•• current HIV-related education activities or campaigns targeted

at Chinese students in China

• We took required classes. It’s not about sex, sometimes the teacher got the part of sex. It was a lecture class. At that time, I did not fully engaged in the class. I think I was little bit shy at that time. I did not ask any questions. I did not actively discuss the issues with peers and teachers. At that time I think I would not have a chance to practice sex.

- Informant 2

•• current HIV-related education activities or campaigns targeted

at Chinese students in China

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• H2

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Only 29.4 percent (n=27) of participants who heard of HIV/AIDS agreed with non of the four discriminatory statements.

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