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AFTER THE STORM Changing the Conversation, Maintaining Engagement. Racheal Borgman, Communications Specialist | RBorgman@grta.org. Rapidly changing service capabilities Riders unused to seeking service communications Limited time and information. COMMUNICATION CHALLENGES. + 259%. - PowerPoint PPT Presentation
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Racheal Borgman, Communications Specialist | RBorgman@grta.org
AFTER THE STORMChanging the Conversation, Maintaining
Engagement
COMMUNICATION CHALLENGES
• Rapidly changing service capabilities
• Riders unused to seeking service communications
• Limited time and information
A NEW AUDIENCE
Post-storm
Pre-storm
2049
1643
Twitter.com/XpressGa Followers
Post-storm
Pre-storm
3905
3124
Mailchimp Subscribers
Post-storm
Pre-storm
16843
6499
XpressGa.com Visitors
+ 24%
+ 25%
+ 259%
PRIORITIES FOR NEW ENGAGEMENT
Encourage proactive information-seeking
Develop a sustainable community
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