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The IoT@Sea
Beyond the Hype – Extracting the Value
Digital ShipRotterdam, September 29, 2015
Krystyna Wojnarowicz & Geir Fagerhus – Founders MARSEC Inc. Silicon Valley
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• The Problem
• “The Internet of Things: Mapping the Value Beyond the Hype”, McKinsey Global Institute, June 2015.
• Internet of Things vs. Industrial Internet of Things (IoT vs. IIoT)
• The Internet of Everything (IoE) = IoT + Processes + People + Data
• First IIoT implementation in maritime operations example
• What can we learn from Silicon Valley?
Highlights
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Maritime “things” don’t “talk” to each other.
No system wide information sharing.
Lots of “wasted” data, fragmented systems.
The Problem
101010 110011
Focus only on navigational aid.
Manual operations, manual handling of data.
Proprietary, expensive, non-intuitive “marine electronics” solutions.
Current solutions fail
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The Industrial Internet of Things represents industry-oriented applications where:
• Devices are machines operating in industrial, transportation, energy, medical environment (examples).
• Data volumes and rates tend to be relatively high (Big Data).
• Applications are mission or safety critical, e.g. the misbehaving of a smart Sea Traffic Management system can have severe impact on lives and economy of maritime stakeholders.
• IIoT applications tend to be “system centric”*
*(Prismtech)
Industrial Internet of Things (IIoT)
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The Internet of Everything (IoE) The Internet of Everything is the networked connection of:
People + Process + Data + Things
Over the next decade IoE can help organizations create value by saving money, improving effectiveness and productivity, generating new revenue and enhancing customer benefits.*
*(Cisco)
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IIoT Market Logistics & Navigation: $560-850B*Sea Traffic Management & Operations Optimization:
Ships and Ports (sea and land operations)
> $100B / yr in 2025
$4 - $9B / yr economic impact in 2025 for ship route optimization
$25B / yr IoT@Sea in 2020
*McKinsey Global Institute
“The Internet of Things: Mapping The Value Beyond The Hype”, June 2015
Source: McKinsey
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Target Market & Size: McKinsey IoT Report
McKinsey Global Institute“The Internet of Things: Mapping The Value Beyond The Hype”, June 2015Page 97:
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First IIoT@Sea Operator: Bastø Fosen FerriesInstallation Oslo Fjord 2014-15:OSP Open Shore Platform (HW+SW)OBP Open Bridge Platform (HW+SW)REX Route Exchange (SW)
OSP+REX in the Sea Traffic Coordination
Center
OSP+REX in the Sea Traffic Coordination
CenterOBP+REX onboard 5 ferry ships
OBP+REX onboard 5 ferry ships
Fact sheetOBP+OSP+REX: Monitoring and Managing sea traffic at sea and from shore:1722 voyages = 179 849 nautical miles3.4 million passengers, 1.8 million vehicles13-15% fuel savings due to OBP+REX in use
Sea Traffic ManagementAutomated Maritime Operations
IIoT@Sea, Data Exchange & Analytics Real-time Route Exchange (REX) Optimization for cost savings & safety
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Underlying Technology
Architecture
OSS+COTS + Industrial IoT infrastructure
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Main Users
Customer Types:Ship Owners & OperatorsPort OperatorsLogistics CompaniesInsurance CompaniesMaritime Authorities & Coast GuardBoat & Yacht Owners
End-Users:Captains & CrewShip Owners & Fleet ManagersVessel Traffic Services (VTS)Remote Monitoring ExpertsPort Berthing CoordinatorsMariners / Boaters
Bastø Fosen Ferries, Oslo (current customer)
Voice of the Customer:
This I believe in! It’s so simple to
use!
This I believe in! It’s so simple to
use!
Capt. Torleif Bakken
Current solutions are far too complicated to use and do not provide us with the right information
at the right time. This is what MARSEC has solved for us and now we can make informed
decisions right on time .
Current solutions are far too complicated to use and do not provide us with the right information
at the right time. This is what MARSEC has solved for us and now we can make informed
decisions right on time .
Capt. Gisle Stava We expect 15% fuel savings with MARSEC products due to REX route optimization
solution they offer.
We expect 15% fuel savings with MARSEC products due to REX route optimization
solution they offer.
Karl Wisløff Technical
Dir.
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Silicon Valley Technology Differentiators
New School Old School
Interoperable Platform & Ecosystem, IoT & Edge Vendor lock-in & instrument orientation
Solving pain-points of maritime operations Focus only on navigational aids
User-driven Innovation and End-User focus In-house technology focus
Open Architecture, front-end & back-end independence = Future Proof solutions
Integrated HW & SW stand-alone instruments
Industrial IoT + IoE & Open Source Proprietary, closed systems and fear of Open Source
Radically shorter time to market: 3 monthsTraditional multi-year product planning; time to market 9-18 months
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Krystyna Wojnarowicz krystyna@marsecinc.com
Geir Fagerhus geir@marsecinc.com
MARSEC, Inc.
Palo Alto
Silicon Valley, California
Thank You
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