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Q1: how did you USE, DEVELOPE OR CHALLENGE codes and conventions of real
media products?
My trailerWaterloo Road trailer (05/12/12)
Big close ups to show emotion but in quick shots to build suspense when used with a series of quick flash edits they create suspense
Action shots to anchor the audience and over the shoulder shots to give the audience a point of view to make the audience feel like they are there
Showing quick shots of the most intense part if the episode to draw the audience in and make them want to tune in
I wanted to end my trailer on an intense line of dialogue that would want to make my audience keep watching I thought that the waterloo road line of ‘this isn't over’ wasn't intense enough so I decided to use ‘ you touch my baby I swear to god’ because it relates to my story line more
In this waterloo road trailer the protagonist is saying ‘this isn't over’ but because I wanted my characters to be more threatening I used the line ‘ill kill you’ I wanted to developed more interest and make the trailer more intense and there for more exciting for my audience
Soap Forms And Conventions
Multiple main characters this allows for multiple story lines to run at once this keeps the audience interested
Lighting this effects the mood in the scene of a soap and also filters are used for example when filming outside you would use a blue filter
Soaps are filmed on locations and rarely on a set this anchors the location and the dialect of the characters e.g. coronation street is filmed in Manchester which is famous for its cotton mills that's why in the opening credits the audience see a long shot of some cotton mills. this reinforces cultural identity
They are sponsored by a company (product placement) if they are not funded by a public service broadcaster (BBC)
There are normally 3-5 storylines all running at once this keeps the audience engaged and allows for more episodes to be aired
The camera is used as the 4th wall a mixture of shots like a point of view shot help the audience to feel the emotion portrayed by a character and helps makes the soap more real to the viewer
Soap Forms And Conventions
Minimal make up and casual everyday clothing are used to connotations realism
Different types of conflict are used every episode
The accents of the characters anchor the location of the soap
the problems experienced by the characters are normally relatable to the audience
the use of non diegetic sound in these soaps is rarely used to keep the soaps seeming realistic
They focus on working class communities
Conventions of social realism
Made to not look constructed with natural transitions between scenes and needs to be relatable to the audience with common storylines including money , love , marriage and death
There is an elements of continuity with each scene running smoothly into the next with no heavy transactions
Current social realism soaps include coronation street , emmerdale and eastenders
Narrative – can be anything relatable to the British lifestyle and culture and the end of episodes normally end on a cliff hanger to keep the audience interested
Lighting – is natural and glares are rarely used because these make the characters look fake soaps such as eastenders use a gritty grey lighting
Characters drive the plots and the audience normally come attach to the characters because they portray such real situations
Catharsis – purging of emotions this realism allows the audience to connect with the characters
Sound- other than the opening theme sound is rarely used because it keeps the episode realistic. For example in coronation street the opening theme is played by a brass band because Manchester is home to cotton mills which in the 80s had a brass band for each mill
Conventions of a soap magazine ‘classy’
simple colour scheme showing a high quality product
Anchoring audience
We can tell who the stars are
The words plus and new are used all over the magazine showing this isn’t a soap magazine with regular features this is for new TV programmes
Name of new TV programme date time and channel
Having a sub – story that the audience will be interested in
having additional benefits to entice audience
Brief descriptions of each feature to give the audience information with out giving to much away which will make the public buy the magazine
Having the name of the magazine bold and bright so its stands out in the shelf
Date of the issue
Website for more information for the audience
Date, time and website
New and plus features
Brief description of each feature
Big close up of the stars
Name of the soap in big so they know the stars are from this show
Extra feature that I know my audience will be interested in
Anchoring audience
Extra feature that the audience can see from the shop shelf which will make the audience buy the magazine
Using the same lighting as in the trailer
My front cover challenges conventions by being a lot cleaner than other front cover and by only having the 2 enemy's on the cover and I've dedicated the whole of my front cover to my trailer and not really advertised many other character
Strap line that relates to the story that the audience can identify with
Details on when and where the soap is on
Large branding so passing cars can see them the drivers will only be looking at them for a few moments so the billboards have to be clear
The protagonists are at the front to show the story line is mainly about them and the lighting is stronger on there faces to anchor this
Using a simple background so the text is clear. I didn’t want my back ground to be boring so I used a brick wall
Using a hash tag creates brand loyalty and allows the audience to have an opinion on the show
Having all the characters in black which co notates fright and fright is something the audience will associates with the characters
Ways in which I challenged conventions
One way that I went against the normal conventions of a trailer is by using Dubstep in my trailer as my background music because it hasn't really been used before because its difficult to work with and to hard to make your edits fit in because of the inconsistent bass line. but I found a song that would work quite well in my trailer (Skrillex – scary monsters and nice sprites) because the bass drops perfectly in time when my trailer is at its most intense. Also Manchester has quite a big Dubstep and drum and bass scene so the music also anchors the regional identity if my trailer. I felt that water loo road was to safe with there choice of music ( Dappy- rock star) and although it did appear to there age group it was also quite dated and I wanted to use something fresh and different.
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