Q3 2009 Hardware Teleconference

October 15, 2009. Call in at 12:55 p.m. Eastern time

TeleconferenceThe State Of Emerging Hardware TrendsFrank E. GillettVP and Principal Analyst

Tim HarmonSenior AnalystForrester Research

Agenda

• Business Data Services overview

• Budgets and priorities

• Servers, virtualization, and cloud computing

• Clients, PCs, and laptops

• Data center, power & cooling, and green IT

• Sources and influence

Business Data Services is …

► 14,000 annual responses from IT executives and technology decision-makers

► North American, European, and global business data through 24 surveys conducted annually across 19 countries on six continents

► Survey respondents who are involved in key steps in the purchase process including:

• Setting IT budgets

• Setting strategy

• Choosing vendors

• Authorizing purchases

Topical areas Include: Networks and Telecommunications; IT Services; Hardware; Security; Software; Global Tech Adoption; IT Budgets;

Global Budgets

Our data provides forward looking insight into …

– Business technology adoption

– IT budgets and spending priorities

– Unique market segments

– Purchasing and selection drivers

– Preferred purchasing channels

– Preferred information sources

– Mindshare data for vendors in the marketplace

BDS data quality checklist

Set industry and company size quotas to reflect actual IT spending

Aggressively screen by job title, IT decision-making influence, and domain-specific knowledge

Allow IT managers and above only – no individual contributors

Surveys are written jointly by industry analysts and market research professionals, combining content expertise with survey expertise

Rigorous post-survey cleaning removes 5-10% of respondents that exhibit careless survey-taking behavior, including

Speeding

Logically-inconsistent answers

Lack of knowledge on a topic they claim to have authority over

Straightlining

Business Data Services’ client deliverables

• Direct and unlimited access to Data Advisor!

• Web delivery

• Cite data

• Exclusive BDS teleconferences with Forrester Analyst

• Master data workbook (Excel)

• Database file

• Survey design involvement

Want to learn more? Contact Lisa Helstrom (lhelstrom@forrester.com)

2009 Business Data Services: Enterprise and SMB Hardware Survey methodology and demographics

• 2204 North American and European technology decision makers responsible for purchasing hardware infrastructure

• 40% were companies with 2-499 employees. 48% were companies with 500-19,999 employees and 12% were companies with 20,000+ employees.

• Countries – 62% US, 7% CA, 10% UK, 11% GER, 10% FR

• 73% of the respondents were IT executives/senior decision makers

• Industries:

– Manufacturing: 25%

– Business Services & Construction: 19%

– Finance & Insurance: 12%

– Public Sector & Healthcare: 20%

– Retail & Wholesale: 11%

– Utilities & Telecom: 4%

– Media, Entertainment & Leisure: 8%

We can cut survey results based on the following:

Agenda

“How do you expect the current global economic conditionswill affect the following over the next 12 months?”

Enterprise hardware budget trends match overall IT budget trends

Infrastructure is 35% of NA enterprise IT budget

“In 2009, how much of your firm's IT budget will go specifically towards hardware and infrastructure — including storage, servers, PCs, systems management and operating systems?”

Base: Enterprise hardware decision-makers who have budget knowledge

More enteprises prioritize cuts and justification over shifting to services

“Which of the following actions do you expect to take in the next year as a result of the current economic conditions?”

Half of enterprises will increase spending on storage

“How do you expect your firm's spending on the following IT infrastructure expenses to change over the next 12 months?”

Enterprises prioritize consolidation and virtualization, but not cloud

“Which of the following initiatives are likely to be your firm's/organization's tophardware/IT infrastructure priorities over the next 12 months?”

“How do you expect the current global economic conditionswill affect the following over the next 12 months?”

SMBs’ HW spending to outpace overall IT budget

Base: 792 North American and European SMB hardwaredecision-makers who have budget knowledge

HW makes up >40% of SMBs’ IT budgets

“In 2009, how much of your firm's IT budget will go specifically towards hardware and infrastructure — including storage, servers, PCs, systems management and operating systems?”

Base: SMB hardware decision-makers who have budget knowledge

Cost management weighs on SMBs’ decisions“Which of the following actions do you expect to take in the next

year as a result of the current economic conditions?”

Base: 792 North American and European SMB hardware decision-makers who have budget knowledge

SMBs’ storage and server spending on the rise“How do you expect your firm's spending on the following IT infrastructure

expenses to change over the next 12 months?”

Base: 792 North American and European SMB hardware decision-makers who have budget knowledge

Virtualization, business continuity top SMB initiatives“Which of the following initiatives are likely to be your firm's/organization's top

hardware/IT infrastructure priorities over the next 12 months?”

Agenda

x86 virtualization is widespread in enterprises

“What are your firm's plans to adopt x86 server virtualization?”

Enterprises plan big virtualization growth

Percentage of your x86 server OS instances operated asvirtual servers rather than run directly on server hardware:

(average percent of servers virtualized in companies of respondents)

Few enterprises use cloud hosted servers today

“What are your firm's plans to adopt pay-per-use hosting of virtual servers (also known as cloud computing) at service providers such as Amazon Web Services,

Savvis, or Rackspace/Mosso?”

Capacity and flexibility top enterprise reasons to use cloud hosted servers

“How important were the following in your firm's decision to adopt pay-per-use hosting of virtual servers (also known as cloud computing)?”

Few enterprises use cloud hosted storage

“What are your firm's plans to adopt pay-per-use hosted storage capacity (also known as cloud storage or storage-as-a-service) at service providers such as Amazon Simple

Storage Service, EMC Atmos, Nirvanix, Planet, or AT&T?”

Security, costs top enterprise storage cloud concerns

“Why isn't your firm interested in pay-per-use hosted storage capacity (also known as cloud storage)?”

More enterprises use cloud services for disaster recovery options than for compute“What are your firm's plans to adopt the following disaster recovery technologies?”

v86 virtualization is widespread for SMB too

“What are your firm's plans to adopt x86 server virtualization?”

Base: 580 North American and European SMB hardware decision-makers who have at least one x86 server

SMBs plan big virtualization growth

Percentage of your x86 server OS instances operated asvirtual servers rather than run directly on server hardware:

(average percent of servers virtualized in companies of respondents)

Base: 211 North American and European SMBx86 server virtualization decision-makers

The SMB cloud computing market still developing

“What are your firm's plans to adopt pay-per-use hosting of virtual servers (also known as cloud computing) at service providers such as Amazon Web Services,

Savvis, or Rackspace/Mosso?”

Base: 593 North American and European SMBhardware decision-makers

Capacity, continuity drive cloud computing interest in SMBs

“How important were the following in your firm's decision to adopt pay-per-use hosting of virtual servers (also known as cloud computing)?”

Agenda

More than 20% of enterprises use some form of client virtualization

“What are your firm's plans to adopt the following alternative client PC technologies?”

More enterprises cite Dell as supplier of PCs

“Which PC manufacturer is your firm’s PRIMARYprovider for PCs?”

Windows XP leads for enterprises

“What percentage of your firm's PCs run thefollowing operating systems?”*

Windows 7 shows promise for enterprise

“Twelve months from now, which operating system do you expect to be installed most frequently on new end user PCs?”

(multiple responses accepted)

SMBs’ interests in alternative PC tech is high

“What are your firm's plans to adopt the following alternative client PC technologies?”

SMBs favor Dell, HP, Lenovo, Fujitsu, Toshiba, and Apple as HW vendors

“Which manufacturer(s) does your firm currently use for PCs?”

Windows XP dominates SMB OS preferences

“What percentage of your firm's PCs run thefollowing operating systems?”

Windows 7 shows promise for SMBs

“Twelve months from now, which operating system do you expect to be installed most frequently on new end user PCs?”

(multiple responses accepted)

Agenda

Enterprises educate on power management“Which of the following PC power management tactics, if any,

does your firm currently use?”

SMBs’ interests in business continuity are high and getting higher

“Do you have a backup data center or other site that acts as a failover location in the event of a data center failure?”

Half of SMBs are provisioning their backup in the cloud

“You previously said that your firm has a backup data center(s). How does your firm provision its backup data center(s)?”

Agenda

Web searches, peers, and sales staff are primary sources for enterprises’ purchase info

“When researching and comparing hardware and technology infrastructure products, how important is each of the following media as a source of information for informing

your purchase decisions?”

For information, enterprise buyers prefer web sites, technology press, and peers

“How do you expect your usage of the following online sources to change in the next 12 months?”

Peers, web sites, and social media inform SMBs’ purchase decisions

“When researching and comparing hardware and technology infrastructure products, how important is each of the following media as a source of information for informing

your purchase decisions?”

SMBs will increasingly tap search, webinars, and social media

“How do you expect your usage of the following online sources to change in the next 12 months?”

Thank you

Frank E. Gillett

+1 617.613.6017

fgillett@forrester.com

Tim Harmon

+1 650.455.8307

tharmon@forrester.com

www.forrester.com

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