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Q1
/14
www.contagious.com @contagious
London +44 (0)20 3206 9250New York +1 (212) 931-0931Singapore +65 9725 1775
Editorial Director Paul Kemp-Robertson / paul@contagious.com Publication Consultant Gee Thomson / gee@contagious.com CEO Simon Wylie / simon@contagious.com Editorial Director, Americas Nick Parish / nick@contagious.com Contagious Editorial Editor, Contagious MagazineEd White / ed@contagious.com Managing Editor, Contagious MagazineEmily Hare / emily@contagious.comEditor, Contagious I/O Alex Jenkins / alex@contagious.comDeputy Editor, Contagious I/O Chloe Markowicz / chloe@contagious.com Staff Writers Lucy Aitken / lucy@contagious.com Chris Barth / chris@contagious.com Patrick Jeffrey / patrick@contagious.com Louise Potter / louise@contagious.com Researchers Raakhi Chotai / raakhi@contagious.com Kate Hollowood / kate@contagious.comDesigner Charlotte Sallis / charlotte@contagious.com Production Administration AssistantLaura Khairallah / laura@contagious.comSub EditorSangeeta Chauhan
Contagious Insider / Consultancy Director of Content & StrategyWill Sansom / will@contagious.comDirector of Projects Georgia Malden / georgia@contagious.com Strategy Director, North America Arwa Mahdawi / arwa@contagious.comSenior Consultants Katrina Dodd / katrina@contagious.comArif Haq / arif@contagious.comDan Southern / dan@contagious.com
Issue 38Cover / play-i.com Adorable, huh? Developed by ex-Frog, Apple and Google designers, Yana’s a lovely example of the educational, programmable toys we’re seeing more of as cheap technology means hardware start ups proliferate. Read more about Play-i on page 43.
Design Concept Garvin Hirt / Flok Design / flokline.de Printers Indigo Press Ltd / www.indigo-press.comThe views expressed in Contagious are those of the respective contributors and are not necessarily shared by
the magazine or its staff. No parts of this publication may be reproduced, copied or transmitted in any form or by any means stored in any information storage or retrieval system without the publisher’s written permission. Where source material has been reproduced the copyright remains the property of the copyright owner and material may not be reproduced in any form whatsoever without the owner’s prior consent.
Business Development Global Commercial DirectorAmar Chohan / amar@contagious.comChief Growth OfficerNoelle Weaver / noelle@contagious.comBusiness Development DirectorsAsiapacRoger Mulchandani / roger@contagious.comEurope Stephane Scheyven / stephane@contagious.com Alessandro Manella / alessandro@contagious.comBusiness Development ManagersIndia Neeraj Nayar / neeraj@contagious.comNorth AmericaErin Mavian / erin@contagious.comUK, Africa and Middle EastTom Stevenson / tom@contagious.comSubscriptions Managers Kyle Abbott / kyle@contagious.comMax Jacovella / max@contagious.comOscar Farnese / oscar@contagious.com
Client ServicesDirector of Client Services & EventsJess MacDermot / jess@contagious.com Client Services ManagersJennifer Seide / jenn@contagious.comSharlene Murtagh / sharlene@contagious.comHead of Renewals and RetentionAsh Luchmun / ash@contagious.com Sales Support and Database ManagerFrancesca Rowlinson / francesca@contagious.com Contagious EventsEvents Director Arianna Radji / arianna@contagious.com
OperationsFinance Director Rebecca Partridge / rebecca@contagious.com Finance Executive Nuccia Tomasello / nuccia@contagious.com Office Manager Uma Lakhani / uma@contagious.com
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Fully-Fledged PrototyPing Contagious thinking / By Nick Parishdeveloping paths to scalability helps prototypes move beyond gimmickry.
Survival inStinctS Contagious thinking / By Dan SouthernShifts in millennials’ behaviour and consumption patterns are causing brands to adapt to ensure they remain relevant.
the ethicS oF interruPtion Contagious thinking / By Emily Harethe gap between brands creating engaging marketing on new social platforms and those creating campaigns that are brash and intrusive is widening.
neWSContagious brand ideastargeting chinese consumers, evolving branded content and digital tools that are creating a smarter shopping experience.
WildFireDesign, technology and virtuethis quarter’s ideas include the world’s first home ai device, buildings that self-construct, anti-surveillance clothing and wearable tech that monitors illness.
SMall But PerFectly ForMedLittle brands, big thinkersthe startups and companies that have impressed this quarter. those punching above their weight in terms of revenue and visibility include Play-i, ibotta and Fairphone.
uP at night / intervieWSyl Saller, Diageotalent, agility and execution keep the cMo of the world’s biggest distiller awake, she tells ed White.
WildFire / intervieWAndreas Raptopoulos, Matternetthe drone delivery startup’s founder is on a mission to make transporting matter as easy as sending an email, he tells ed White.
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caSe Study / Paddy PoWerMaking mischiefdriven by marketing mischief and editorial rigour, Paddy Power has become a market leader in the dynamic betting industry. Patrick Jeffrey reveals the influential corporate culture behind this slick ecommerce operation.
inSider ideaS Return on culturecorporate culture, values and processes can become powerful communications collateral for brands. By nick Parish.
caSe Study / John leWiSIn whom we trustdepartment store John lewis’s emotional advertising strategy and commitment to putting consumers first has won the hearts of British shoppers. By chloe Markowicz.
Sector FocuS / MuSic StreaMingChanging rhythmas streaming music becomes mainstream, services are jostling to appeal to new users. technical, spec-based marketing is being consigned to the past as the sector starts to sing a new tune. By chris Barth.
in the Field / intervieWGary Klein insights are the heart of marketing, but our understanding of them is based on old research. cognitive psychologist gary Klein tells ed White about the nature of insights and how to nurture them.
uPStartSFuture talentyoung guns from across the globe: meet entrepreneur Josh Buckley, creative technologist rachel law and design innovator tim Bouckley.
Feature / governMent digital Service The strategy is deliverydan Southern investigates how a crack team of digital specialists is radically rewiring the uK government to put its citizens first.
indeX the brands, companies, people and agencies showcased in this issue of Contagious.
Q1
/14
www.contagious.com @contagious
London +44 (0)20 3206 9250New York +1 (212) 931-0931Singapore +65 9725 1775
Editorial Director Paul Kemp-Robertson / paul@contagious.com Publication Consultant Gee Thomson / gee@contagious.com CEO Simon Wylie / simon@contagious.com Editorial Director, Americas Nick Parish / nick@contagious.com Contagious Editorial Editor, Contagious MagazineEd White / ed@contagious.com Managing Editor, Contagious MagazineEmily Hare / emily@contagious.comEditor, Contagious I/O Alex Jenkins / alex@contagious.comDeputy Editor, Contagious I/O Chloe Markowicz / chloe@contagious.com Staff Writers Lucy Aitken / lucy@contagious.com Chris Barth / chris@contagious.com Patrick Jeffrey / patrick@contagious.com Louise Potter / louise@contagious.com Researchers Raakhi Chotai / raakhi@contagious.com Kate Hollowood / kate@contagious.comDesigner Charlotte Sallis / charlotte@contagious.com Production Administration AssistantLaura Khairallah / laura@contagious.comSub EditorSangeeta Chauhan
Contagious Insider / Consultancy Director of Content & StrategyWill Sansom / will@contagious.comDirector of Projects Georgia Malden / georgia@contagious.com Strategy Director, North America Arwa Mahdawi / arwa@contagious.comSenior Consultants Katrina Dodd / katrina@contagious.comArif Haq / arif@contagious.comDan Southern / dan@contagious.com
Issue 38Cover / Play-iAdorable, huh? Developed by ex-frog, Apple and Google designers, Yana’s a lovely example of the educational, programmable toys we’re seeing more of as cheap technology means hardware startups proliferate. Read more about Play-i on page 43.
Design Concept Garvin Hirt / Flok Design / flokline.de Printers Indigo Press Ltd / www.indigo-press.comThe views expressed in Contagious are those of the respective contributors and are not necessarily shared by
the magazine or its staff. No parts of this publication may be reproduced, copied or transmitted in any form or by any means stored in any information storage or retrieval system without the publisher’s written permission. Where source material has been reproduced the copyright remains the property of the copyright owner and material may not be reproduced in any form whatsoever without the owner’s prior consent.
Business Development Global Commercial DirectorAmar Chohan / amar@contagious.comChief Growth OfficerNoelle Weaver / noelle@contagious.comBusiness Development DirectorsAsiapacRoger Mulchandani / roger@contagious.comEurope Stephane Scheyven / stephane@contagious.com Alessandro Manella / alessandro@contagious.comBusiness Development ManagersIndia Neeraj Nayar / neeraj@contagious.comNorth AmericaErin Mavian / erin@contagious.comUK, Africa and Middle EastTom Stevenson / tom@contagious.comSubscriptions Managers Kyle Abbott / kyle@contagious.comMax Jacovella / max@contagious.comOscar Farnese / oscar@contagious.com
Client ServicesDirector of Client Services & EventsJess MacDermot / jess@contagious.com Client Services ManagersJennifer Seide / jenn@contagious.comSharlene Murtagh / sharlene@contagious.comHead of Renewals and RetentionAsh Luchmun / ash@contagious.com Sales Support and Database ManagerFrancesca Rowlinson / francesca@contagious.com Contagious EventsEvents Director Arianna Radji / arianna@contagious.com
OperationsFinance Director Rebecca Partridge / rebecca@contagious.com Finance Executive Nuccia Tomasello / nuccia@contagious.com Office Manager Uma Lakhani / uma@contagious.com
issue 3
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