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How to tell an engaging and compelling story that emotionally transports the listener and engages them in the purpose behind your story. Currently using this in presentations for people preparing crowdfunding pitches for both video and person to person.
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www. Randall Libero .comMedia Producer & Marketing Consultant in
the interactive media industry
Thursday, December 6, 2012
purposeful storytelling
cultivating superfans with authentic content
Thursday, December 6, 2012
Story Example: Donkey in the Well
Thursday, December 6, 2012
audiences are changing
Thursday, December 6, 2012
Thursday, December 6, 2012
• Connect not disconnect
• Inspire not persuade
• Invite not invade
• Be direct not distracting
• Be transparent not deceptive
• Abundance languaging not scarcity
• Collaboration not competition
Thursday, December 6, 2012
telling the story
Thursday, December 6, 2012
motivation
Thursday, December 6, 2012
audience
Thursday, December 6, 2012
goal
Thursday, December 6, 2012
interactive
Thursday, December 6, 2012
content
Thursday, December 6, 2012
• Capture your audience’s attention
• Motivate by demonstrating authenticity
• Build your telling around “what’s in it for them”
• Change passive listeners into active participants
• Use “state of the heart’ technology online and offline to make sure audience commitment remains srong
Thursday, December 6, 2012
Thursday, December 6, 2012
• add dramatic tension
• use comedy with intention
• do something memorable
• do something outrageous
Thursday, December 6, 2012
continuing the story
Thursday, December 6, 2012
Online
• Continue Your Story into digital marketing channels
• Turn it into a compelling video that moves your viewers hearts and their feet and wallet will follow
Thursday, December 6, 2012
www. Randall Libero .comMedia Producer & Marketing Consultant in
the interactive media industry
Thursday, December 6, 2012
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