View
1
Download
0
Category
Preview:
Citation preview
Pure Michigan Social Media Workshops
2016
Hosted By : TwoSix Digital
#PureMichiganEDU
Who We Are
Contact Us:
Dave Serino Founder & Strategist
Dave@TwoSixDigital.com @DaveSerino
Brian V. Matson
Sr. Director of Strategy & Education Brian@TwoSixDigital.com
@BVMatson
Grant Kenney Senior Digital Strategist
Grant@TwoSixDigital.com @GrantKenney
Agenda 9:00 – 9:30 Introduction & Trends 9:30 – 9:40 Self Assessment Tool & Learning Library Overview 9:40 – 10:35 Social Media Marketing Best Practices 10:35 – 10:45 Break 10:45 – Noon Social Media Marketing Best Practices 12:00 – 1:15 Lunch 1:15 – 2:15 Content Marketing Strategies 2:15 – 3:15 Data & Promotional Distribution 3:15 – 3:25 Pure Michigan Overview 3:25 – 3:30 Closing
Tweet it up!
#PureMichiganEDU
@DaveSerino
@BVMatson
@GrantKenney
Social Media Usage
“52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the most popular site for those who only use one, and has significant overlap with other platforms.”
Pew Research Center, 2015
Social Media Usage
Social Media Usage
Social Media Usage - Teens
Snapchat – Tell The Story
Snapchat – Tell The Story
Snapchat – GeoFilters
www.snapchat.com/geofilters
Snapchat – Let Others Tell It!
State of the American Traveler
January 2016 www.destinationanalysists.com
State of the American Traveler
State of the American Traveler
State of the American Traveler
Trip Planning
Trip Planning
Mobile & Travel Booking
In 2015, 43.8% of digital travel bookers used their mobile device to book travel. This figure is projected to grow to 64.8% in 2018.
Micro-moments
Win at micro-moments: Be There
Win at micro-moments: Be There
Win at micro-moments: Be Useful
Win at micro-moments: Be Useful
Win at micro-moments: Be quick
www.google.com/webmasters/tools/mobile-friendly/
Win at micro-moments: Be quick
Social Advertising
Social Advertising
38% of Travelers say they are more likely to click on a promoted post from a travel, tourism or hospitality business page.
Social Advertising Audience Refinement Measurement
The Summary • Facebook is I-75 of your social media strategy • Image based networks are driving consumer
interest & engagement • Being mobile friendly and fast is a key to
success today • Be useful with strong calls to action and good
landing pages • Paid social promotion is the new norm and wins
come with audience refinement & measurement
Self Assessment Tool & Online Learning Library
Prepared by:
Brian V. Matson TwoSix Digital
Senior Director of Strategy & Education Twitter: @BVMatson #PureMichiganEDU
Powered by:
Customized Recommendations
Online Learning Library
#PureMichiganEDU
www.michigan.org/industry
Informational Guides
• Blogging • Boosted Posts • Community Management • Facebook • Instagram • Integrated Content • Photos & Video • Pinterest • Twitter • User-Generated Content
www.michigan.org/industry
Infographics • Updated Monthly • Style Guides • Statistics & Trends • Marketing Best Practices • Industry Reports • Branding Standards A great resource to get your team on the same page on their way to digital marketing success.
Monthly Updates
#PureMichiganEDU
A Special “Trending at TwoSix” #PureMichiganEDU Edition
• Recent News • Developments • Platform Changes • Case Studies
Ongoing Discussions
#PureMichiganEDU
A Resource Built for…
How do you access these resources?
Self Assessment Tool: Coming Soon
Online Learning Library: http://www.Michigan.org/Industry
Tag Your Posts, Tweets and Photos: #PureMichiganEDU
Recommended