View
571
Download
2
Category
Preview:
DESCRIPTION
PullnotPush President Dan Ronken takes you through the best practices for On & Off Page search engine optimization (SEO). Practicing good SEO tactics is an essential component to any inbound marketing strategy and one of the best ways to get found by new customers.
Citation preview
On & Off Page SEOPresented by
Dan RonkenPresident PullnotPush
Clarion Music Society Case Study
Keywords
On Page SEO: Title Tags
On Page SEO: Title Tags – Keywords in URL
On Page SEO: Meta Description
On Page SEO: H1 Header
On Page SEO: Images – “Alt Attribute”
Off-Page SEO
• Components of a Quality Link• ‘Link Neighborhoods’• Where to Begin???
Credit: Adam Audette http://www.audettemedia.com/blog/link-building-fundamentals/
Off Page SEO: Directories
Local Directories:
• Loopt.com• Localeze.com• Biglocal.com• Openlist.com• Outside.in• Superpages.com
Use Getlisted.org to apply for Yahoo, Google, and Bing.com Local Business listings.
Blog Directories:
• DoFollowBlogs.com
• PlaceBlogger.com• Bloglines.com• Blogserach.Google.com• Technorati.com• Blogged.com
• BlogCatalog.com• Blogmarks.net• MyBlogLog.com• Zimbio.com
How Search is Changing
Social Media Results:
1. Twittergeo-tweets
promoted tweets
2. Foursquare – location based
3. Facebook (f8 conference today)
Search Engine 2009
Ranking Factors by seomoz.org
Recommended