Pull AHEAD for your Competition with this Facebook Formula ... · •Short answer: $100-$200/month...

Pull AHEAD for your Competition with this Facebook Formula for Real Estate Success

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Pam Ostrowski Fortune 1000 and Real Estate Marketing Consultant

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Over 3500 Hours of Coaching Real Estate Agents

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What You’ll Get from Today

• The REAL story on what’s happening on Facebook

• WHAT to WRITE in Facebook posts and ads so they get engagement

• The RIGHT Frequency of posts

• Facebook Ads – What’s Working, What’s Not

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The Big WHY?

224 MILLION ACTIVE U.S. Leads on

Facebook

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So you can advertise homes in YOUR market to leads in other parts of the country!

The Big WHY?

1.74 MILLION ACTIVE Phoenix

LEADS on Facebook

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Our Goal – To Get CLIENTS, not just Email Addresses

An experienced Maryland/Virginia agent on a successful team reported spending more than $500 a month on Facebook and goes about scooping leads in a very organized fashion. “I post four ads a day. Three reach the general market; one targeting the Latino market. All ads generate on average 90 leads per month. All ads include a link to a particular listing on my website. “Once they click on the link, they receive a lead capture page. They register, they receive a welcome text and email and call, email or text from my customer care coordinator. My Facebook business page has over 4,000 likes.”

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Setting Expectations

AGENT: I want LEADS from Facebook! • An Email address is NOT a Lead (and most likely isn’t

even legit) • GONE are the days of

HOME FOR SALE. MUST SEE. 555-555-5555. Won’t last long! Or OPEN HOUSE. Sunday, 1-3pm. 12345 Smith St. $350,000. MUST SEE

• Select your Target Markets • Learn Facebook Ads Manager • Be consistent. • Don’t use external services who post generic content.

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What’s a Target Audience?

Which people do you want to have as Clients?

• Buyers’ needs are different than Sellers’ needs

• Millennials speak differently than Seniors

• KNOW who you’re posting to and match your message to THAT audience

Generic Marketing gets ZERO results!

(Think “What problem am I solving here?”)

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No More Single Line Posts!

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Do you sound like a person?

“People don’t come to Facebook to ‘shop’ for a home; they come to Facebook to ‘shop’ for a person. People use Facebook to find out who you are as a person and use that to make their decision.”

Those who are getting the most out of it are measuring and tracking what they do, posting consistently, investing more in ads that garner a good response and upping the ante.

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For Facebook to Work

EVERY POST/ad MUST Have

• A Hook – A question

– Need a open-concept home with room for entertaining?

– Thinking of Selling?

– Is NOW the time to put your home on the market?

– Tired of searching for the PERFECT home?

Show a Gain, Logic or Fear in question form

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A SOLUTION

• Then this 2400 sq ft Westerville home with party space indoors and out might be the right one for you.

• Imagine hiring someone AT NO CHARGE to do all this searching and refining FOR you!

• Allow me to help you with your questions so you can make the RIGHT decision for you.

• Tag 3-4 past clients or friends who might be interested in the post (@friend name)

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What do you want them to do?

• Check out this video

• Click on this link

• Go to this page

AND

• Have questions? Text, Call or Message me.

• Interested? Text, Call or Message me.

• Sound interesting? Text, Call or Message me.

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A Photo with PEOPLE in It!

TIP: Get $1 Photos from: 123rf.com DO NOT Copy from Google

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Post Frequency

Facebook’s algorithms PAY ATTENTION to your Post Frequency!

• EVERY Day – post fun stuff – humor, tips, local events Just be SURE you have 2 lines of conversational text

• Listings – EVERY Day - Mix up the times

– 6am-8am

– 11:30 – 1pm

– 6pm – 8pm

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Personal vs Business

Business Page

• Write like you speak – helpful buying and selling tips, listings (SHARE on personal page),

• Boost Posts that are getting activity to your target audience (better to use Facebook Ads Manager)

Personal Page

• SHARE your business page posts every day on your personal page. Be helpful, personal, funny. No complaining or grumbling and no opinions!

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Sharing a Post

ALWAYS add a personal comment to ANY post you Share

Tag (@name) people or businesses that are relevant to your post.

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What to Expect with Facebook Ads

• All ads do not produce leads (same is true of any other advertising)

• Profile your Buyers as 1 audience (with income levels and geographic reach) and your Sellers as another audience. Cold traffic size – 500,000 people

• Look at your metrics AFTER 36 hours to see what’s working in YOUR market

• You’ll get an email contact, not a lead. You MUST NURTURE that email contact for them to become a lead.

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HANDS-ON TIME

• Get out your phones

• Go to iTunes or Google Play

• Search for QR Droid and install it

• Open QR Droid, aim your camera at this QR code and tap on Scan

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Want to Work Together on Implementing?

• PowerWords Hands-On Facebook Intensive Workshop

• WHEN: Tuesday, March 20, 2018

• 3 hours of YOU using Facebook with ME! – Create posts for the week

– Do a Facebook Live Video

– Create a Facebook Audience

– Learn how to track your Facebook results (metrics)

• Regular price $199. Facebook workshop attendee price: $149 UNTIL Friday, February 16.

• Promo Code: 50offworkshop

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THANK YOU!

Pam Ostrowski, CEO

SOS Inc. Marketing

pam@powerwordspowerprofit.com

Join us EVERY THURSDAY at 8amPT/11amET on the

SOS Inc., Marketing Facebook Business page

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Thank you!

eXp Realty

• John Cunningham, john@johncre.com

Nova Home Loans

• Mike Engelking, mike.engelking@novahomeloans.com

JetClosing Title and Escrow

• Clayton Gittus, clayton@jetclosing.com

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How much should I budget?

• Short answer: $100-$200/month

• The longer you run an ad, the more Facebook can find qualified leads.

• NEVER run an ad for just 24 hours

• Plan to run an ad for 5 days (Wednesday AM – Sunday late PM)

• To cold audiences - $10/day

• To warm retargeted audiences - $5/day

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