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Niko Heikkinen, Jani Miettinen Loan Le, Joonas Schwanck
Publishing and printing industry in FinlandRepresents both traditional factory industry as well as modern communication industry.
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Metropolia
Metropolia University of Applied Sciences offers the widest selection of studies in Fin-land.
68 curriculums divided into culture, economics, technical, social and healthcare studies, 15 of which are taught in English.
Bachelor of Media Technology
Trains experts on graphical and digital media.
The studies are mainly theoretical, emphasizing project management skills and wide knowledge of media solutions and technologies
After First year students are divided into two groups:
•Digitalstudies:Webandaudiovisualtech-nologies
•Graphicalstudies:Printingandpreproduc-tion
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Introduction to the Sector
Printed media represents 65% of Finland’s mass media outlet, although digital media’s share is moderately increasing.
Newspapers are still the leading advertisement media.
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Marketing rates 2011
1 395 million euros spent on marketing last year
56,5% of which was used on printing media
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Types of companies
Most of the companies in the sector are small or medium-size.
Yet ca. 20 biggest companies employ about half of the staff and make half of the profit in the industry
The industry has more than 2 600 companies at about 3 000 locations.
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Main production structure
Manufacture and publish various printed mate-rial
Produce content for electronic media
Develop new communication products.
The main products in the sector are newspa-pers, periodicals, books and printed advertis-ing material.
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The graphic art industry
Traditionally been home-market business
Medium-sized manufacturers
Technological competence
High-quality contents
Good accessibility
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The print media market and products
There are 31 seven-day dailies, more than in any other Nordic country
It is the third country in the world for newspa-per consumption with 483 copies per 1000 in-habitants
Newspapers are strong in subscriptions and early-morning delivery
76 percent of the population older then 10 reads a daily newspaper or afternoon paper
Two major publishers account for 56 percent of the aggregate circulation of dailies
Of all 51 dailies, 11 titles appear outside chain ownerships
The main products of the print industry in Fin-land are newspapers, periodicals and books. Other products include printed advertising material, forms, packages, calendars and la-bels.
Most print media produced for Finnish con-sumption is created by domestic enterprises.
•In2002,100percentofFinnishnewspa-pers,98percentofmagazinesandperi-odicals,and84percentofliteratureweredomesticallyproduced.
Finland exports more books, pamphlets, newspapers, and periodicals than it imports.
The print media market and products
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Advertisement and print media
The print media has lost a big amount of its advertisement income to internet and digital sector.
The main reason is the lower costs for digi-tal advertisement, more precise targeting and feedback about the results.
Strenghts Weaknesses
Opportunities Threaths
Reachability Technologicalcompetence
Profitability Brand
Polarisation Lack of development thinking
Encapsulation Smallness of markets
Value networks Multi-channeling
The consumer’schanging role
Status as influential actor
Declining quality Innovation vacuum
Free content
SWOT Analysis
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Technologies used
Generally used technologies are up to date and high-quality.
New technologies are adopted relatively quickly.
Automation is respected high, because of the high labour costs.
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Developments in production and management
Companies are more responsive for adap-tation and flexibly for change.
Increased cooperation internally and with partners.
References
http://www.vkl.fi/faktaa_alalta/
http://www.metropolia.fi/en/
http://www.vkl.fi/files/940/Strategies.pdf
http://www.pressreference.com/Fa-Gu/Finland.html#ixzz23cFGK3vr
http://www.ejc.net/media_landscape/article/finland/#l11
http://www.scr.fi/downloads/ThesisB010123.pdf
http://www.vkl.fi/en/the_sector/publishing_and_printing_industry
http://www.vkl.fi/files/940/Strategies.pdf
http://www.graafinenteollisuus.fi/index.phtml?s=3
http://www.vkl.fi
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