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Publiglobe communication network - Company Profile + Portfolio
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WHO WE ARE
Publiglobe Ltd is an integrated communications agency providing branding,
marketing and advertising services to companies and local authorities.
It is a consolidated network which is continually expanding. At the moment
Publiglobe is made up of 14 branches (10 of which are based in Italy and 4
around Europe). These branches share an organizational and well developed
approach aimed at combining direct knowledge of local markets with a broader
understanding of global trends within the field of marketing.
Thanks to its multidisciplinary team, Publiglobe is able to handle complex and
ambitious projects completely in-house, taking advantage of cutting-edge tech-
nology in a dynamic process that combines a number of different approaches
while emphasizing creativity in design and the utilization of advanced tech-
nologies.
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MISSION
Further developing and spreading our organizational model, which seeks
to maximize resources by involving professionals from a number of different
markets, and creating a network through which these professionals can exchange
experiences, resources and know-how.
Creating a strong network of partnerships both in Italy and abroad in order
to meet every kind of need.
Strengthening an internationalization process designed to build a bridge
between Italian and European enterprises with the aim of combining the “made
in Italy” creative approach with the specificities of local markets.
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UK London
IT
Milano
Torino
Verona
NETWORKFR
Paris
Bologna
Pescara
Roma
ES
Barcelona
Napoli
Foggia
DE
Berlin
Reggio Calabria
Messina
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VALUES
Sharing/Innovation
Sharing solutions along with practical and successful ideas at all levels creates
a culture of innovation which guarantees the constant improvement of the
efficiency and performance of the company.
Turn-key
That is the advantage of having one person as a point of reference who is
responsible for every stage of the project, starting from the strategy and ending
with the delivery of the product or service.
Integration/Uniqueness
An integrated approach in terms of Strategy, Design and Technology ensures
every communications project turns out to be unique, original and efficient.
Made in Italy
Italian companies and enterprises are generally considered to be stylish, creative
and fashionable within international markets.
Operating within an increasingly complex and globalized environment, the
creativity of the “made in Italy” approach represents a successful factor when
it comes to carrying out communications projects.
Quality/Ethics
A corporate culture focused on excellence, results and a strong work ethic
allows for the management of high-quality projects so that major objectives
can be achieved.
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PHARMACEUTICAL & COSMETICS FOOD
FINANCE, ENERGYTECHNOLOGY
Cerotto medicato a basedi ioni argento
Concepito per semplificare l’applicazione da parte di chi esegue la medicazione.
A rilascio controllato e costantedel principio attivo per 7 giorni.
® ®
SOME CLIENTS OF OURS
GOVERNMENT, INSTRUCTION
FASHION, LUXURY & RETAIL EXHIBITIONS & TRADE SHOWS
SOCIAL WELFARE
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Brand StrategiesAdvertising CampaignsMedia Planning & PlacementInternal Communications & AuditsMarketing Plans & MaterialsPublic RelationsEvents ManagementDirect MarketingMedical & Pharma CopywritingCME Materials & Promotions
Corporate IdentityGraphic DesignPackaging DesignWeb DesignVideo Production & Post-production3D, Motion graphicsAnimation
Exhibition standPrinting production managementInteractive and multimedia Corporate & Product SitesWeb DevelopmentInteractive ApplicationsSocial Media ApplicationsMobile Applications
STRATEGY DESIGN PRODUCTION
WORKING RANGE
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a small portfoliofor a complete work, visit www.publiglobe.com
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Publiglobe is able to step in at every stage of the process of production,
from the first appearance of a brand to the full implementation of a marke-
ting campaign. It endows projects with personality and originality by using
cutting edge technology and innovative approaches tailored to suit the
specific needs of every project. We have successfully undertaken editorial
projects, communication campaigns, the study of corporate identity and
packaging designs. The common denominator which distinguishes our
work has always consisted in paying particular attention to detail, which
allows us to find innovative solutions.
IDENTITY, ADVERTISING & DESIGN
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THE BEAUTY GENERATIONLAS VEGAS - MANDALA BAY CONVENTION CENTER
31ST JULY - 2ND AUGUST
For more than 40 years Cosmoprof
has represented the most important
international trade show in the field of
beauty products and is known as the
“appointment with beauty”, bringing
together the latest in beauty products,
cosmetics and personal care. Publiglobe
has directed Cosmoprof’s visual identity,
communications approach, as well as
offering organizational and technical
support since 2009.
COSMOPROF INTERNATIONAL CAMPAIGN
COSMOPROFNORTHAMERICA.COM
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Branding, identity and advertising are the hallmarks of Cosmoprof. “On
Hair” features a tight schedule of trendy fa-shion shows, as well as cult
haircuts reinterpreted by internationally renowned hair stylists.
THE STYLE IS ON AIR
1st
edition1s
t
edition
1st
edition 1s
t
edition
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È lifestyle is a free magazine published every three months
which focuses on style. It deals with new trends within the world
of fashion, as well as offering portraits of original and exclusive
lifestyles throughout the world. Its 128 pages tackle culture,
fashion, habits, travels, taste, well-being and events and is fully
designed by Publiglobe.
DESIGN OF A LIFESTYLE
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UniCredit provides its customers with GTB
specialists in each of the 22 countries
where it has offices. Publiglobe is asked to
implement a btb folder for sales force in order
to promote the Euro Clearing Service. The
aim is to realise an appealing, easy to handle,
versatile and efficient product allowing for
specifically tailored consultations.
EURO CLEARING BROCHURE
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In 2010 Publiglobe won the tender for the
institutional communication of the Italian Air
Force. As a consequence, it has designed and
implemented the press and television campaigns,
multimedia and audiovisual applications,
exhibition stands and merchandising.
TO SAFER SKIES
TUTTE LE NOSTRE FORZE
PER UN MONDOPIÙ SICURO.Ogni giorno ciascuno di noi compie la sua impresa, piccola o grande che sia. Ogni impresa ha bisogno di un sogno che dia la forza di andare avanti e di superare tutti gli ostacoli che troviamo sul nostro cammino. Ma c’è un sogno più grande che ci riguarda tutti. È il desiderio di realizzare un futuro migliore. Per questo non siamo mai soli. C’è qualcuno che ogni giorno con dedizione e coraggio vigila su di noi e si prodiga affi nché il mondo diventi un luogo più sicuro.
www.aeronautica.difesa.it
COMPANY PROFILE 14
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Publiglobe designs and oversees the brand and
packaging of Simply Chef, a food product line
consisting of 23 first courses made up of fresh
pasta and ready to taste in a few seconds. Simply
Chef combines experience, tradition, and reliability
with technology and food security. Furthermore, it
was awarded a prize by the panel of TuttoFood as
the “Innovative Product of 2011”.
SIMPLIFY YOUR (KITCHEN) LIFE
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Campaniacom, the first independent Communication Solutions Provider
in central and southern Italy, issues a challenge to the major national
competitors, planning, implementing and managing integrated solutions
for the telephone and connectivity markets. Companiacom has chosen
Publiglobe as a partner in order to manage both the brand and all the
Above, Below & Unconventional communication.
FREE AS A CALL
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Managing the image of a product and its visual representation calls for a mix
of business and creative language alike. Publiglobe has focused its attention
on this mix and has organised in-house ad hoc resources aimed at setting up a
store, putting in place display and corners and promoting visual merchandising.
To this end, Publiglobe can count on the collaboration of architects, interior
designers, 3D visualizers and copywriters on a daily basis.
RETAIL, POP & VISUAL MERCHANDISING02
Diesel has chosen Publiglobe for producing and setting
up all the Italian soft corners. This project has led to
the creation of more than 20 stores between 2009
and 2011. Likewise, Diesel has entrusted Publiglobe
with setting up SS09 shop windows for the brand
55DSL.
DIESEL PLANET
Lecce
Bari
Genova
Viterbo
Bolzano
Foggia
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The proven success of the organization of international events such as Comoprof
and the prizes awarded for the construction of products vindicates Publiglobe’s
reputation as a leader within Italy’s marketing industry, especially when it comes
to meeting ambitious challenges in the organization of international exhibitions
and Trade shows.
Once again, Publiglobe’s multidisciplinary skills allow it to consistently and efficiently
deal with each and every aspect of the organization and management of events,
providing the indispensable creativity and strategic and operational support which
distinguishes all of Publiglobe’s endeavours.
EXHIBITIONS & EVENTS MANAGEMENT
03
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Publiglobe has been a partner of Cosmoprof since 2009, and has been fully
responsible for the technical management and marketing of the event. Cosmoprof
regularly receives more than 150,000 visitors in a four-day span, who view 12,000
exhibitors from 58 countries within an area which covers 194,000 sqm. During this
event, highly influential and interesting conferences, workshops and meetings take
place. Cosmoprof represents one of the toughest challenges confronting Publiglobe,
but in the end the extraordinary success of the trade show speaks for itself.
MAKE UP OF A SHOW
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COSMOPROF PRESS CONFERENCE
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The Cosmofarma Exhibition is the most important European trade show as
regards health care, beauty care and all the services associated with the
pharmacy world. Publiglobe manages the advertising system and its visual
identity through the web, videos and print media.
COSMOFARMA EXHIBITION
NEED FOR SPEEDAutopromotec is the most advanced international exhibition specializing in the most
cutting edge material and equipment for auto repair workshops and body shops.
Further, it is a point of reference as for automotive equipment and aftermarket
products internationally. For its 24th edition, Castrol chooses Publiglobe as a
partner and entrusts it with setting up a stand designed to launch a series of
professional lubricants for cars and motorbikes.
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A STAND WITH MORE SPACEThe Italian Space Agency took part in the
International Astronautical Congress with a stand
which sought to represent the excellence of the
Italian space sector. Publiglobe handled the design
and the setting up of the stand on behalf of the
Italian Space Agency, for which it was awarded
the best exhibition.
The stand was 200 sqm., contained satellite
models, presented videos, images and panel texts
illustrating the most meaningful space missions
and the most important aspects of the activities
facing the Italian Space Agency and the Italian
industry at large during the last years.
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TE.CO. is a leader in the sector of special cables for industrial
automation. It has been operating for more than 20 years in
the field of automation and industrial electronics. When TE.CO.
participates in the SPS trade show in Parma, it asks Publiglobe
to design and oversee the exhibition of its systems and Datalogic
Automation. Moreover, Publiglobe deals with the photographic
shooting of all products and their presentation in motion graphics
which are displayed alongside the stand.
HIGH-END CONNECTIVITY
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The survival of a brand is nowadays increasingly connected
with its ability to communicate its own identity in a coherent
form and to convey its contents on cross-media platforms
without disturbing the organic and integrated nature
of its message. Publiglobe has tailored its approach to
this new reality by deploying a “mixed media” strategy
which combines the highly specialized knowledge
of professionals in every sector of multimedia
communication unified by a single marketing image
which ensures the integrity of the brand’s image. Whether
overseeing web development (2.0) or customizing
mobile applications, Publiglobe guarantees the same
attention to detail and dedication to quality.
WEB, MOBILE & MULTIMEDIA
04
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COSMOPROF.COM
beauty, cosmetics, exhibition, trade show, spa industry
hair design, talent show, fashion, scouting
finance, banking, global markets, investments finance, investments, quality certifications International trading & shipping. Building, construction, project
communication provider, ict services, connectivity esthetics, dermatology, exhibition, trade show, workshops wellness park, perceptive experience, thermarium
health care, beauty care, pharmacy, trade show fashion accessories, bags, phone cases, custom items broadcasting, communication, audio, live events
THENEXTALENT.COM
GCGCAPITAL.COM
COSMOFARMA.COM
CAMPANIACOM.IT
FINCOMPASS.IT
AGRODOLCE.EU
ESTHETIWORLD.COM
ICSMEDIA.IT
AQUAGRANDALIVIGNO.COM
ANDROMEDASHIPPING.COM LARONDOLINA.IT
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When traditional communication is no longer enough, when a
very limited budget must be optimized in the most innovative
and cost-effective way, and when word of mouth advertising
becomes essential, Publiglobe can adapt itself to even the most
unconventional of situations, view old problems in a new light,
and put forward innovative and unconventional marketing
solutions which attract people’s attention and successfully
convey messages.
UNCONVENTIONAL05
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Saint Valentine’s Day turns out to be
a good opportunity to confirm the
unconventional nature of the brand
Diesel that also appeals to those who are
not in love. On this particular occasion, it
offers champagne and customized flutes
to everyone in order to toast to love or
just laugh about it.
ONLY YOU, FOREVER ME
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As a solution to the “heavy” fees charged by other operators,
Campaniacom offers a very competitive mobile data-flat rate.
Publiglobe designs the advertising campaign covering the town of
Benevento with balloons and handing out gadgets to inform about the
cheapest ADSL.
THE LIGHTEST BROADBAND
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Three-dimensional technology is an increasingly crucial tool in the develop-ment, exhibition
and marketing of a number of products. Publiglobe prides itself on its dedication to adopting
and utilizing the most cutting edge 3D-technologies to visualize experimental ideas as well
as creating multimedia presentations which fully capture the impact and potential of a new
product.
A specialized department within Publiglobe headquarters guarantees high-profile 3D and
animation services, with an added value in terms of expertise in every sector of design.
3D PRODUCTION
06
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Whether you are planning a corporate event or looking for a unique and original
gift to emphasize your brand, Publiglobe can provide you with a broad experience
when it comes to designing, selecting and implementing the most appropriate
advertising tools in order to meet your marketing needs.
PROMOTIONAL ITEMS & CORPORATE GIFTS
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