Publications, advertisements, promotional program #5

Publications, Publications, Advertisements, & Advertisements, &

Promotional Material Promotional Material ProgramProgramPortfolioPortfolio

Sam LosapioSam Losapioslosapio@hotmail.comslosapio@hotmail.com573-424-0168573-424-0168

Following is a sampling of publications, advertisements, and press releases.

The ideas, content and management of design are attributed to my creativity

and marketing acumen.

• From an executive underwriting background to a marketing executive position, my career has developed with both production and profit as two common goals.

• The communication skills, both verbal and written, that I possess and have honed over the years, are imperative in a people business where the product is one of an intangible nature.

• My significant involvement in E-commerce and branding initiatives during the conception and birth of the first corporate website provided me with a great deal of experience in these two areas of business development.

The Flag - a Quarterly PublicationThe Flag - a Quarterly PublicationDistributed to Agency PartnersDistributed to Agency Partners

• I was responsible for the content, copywriting, editing and management of the graphic design

• Used to communicate news and announcements and educate our business partners on our products, services and culture.

• Posted quarterly on the corporate website and mailed to more than 1,500 agency partners

Sample Product BrochureSample Product BrochureBusiness Auto PolicyBusiness Auto Policy

One of six brochures targeted at specific market segments to promote individual product lines. This sample was written and designed by me for the commercial customer.

Sample Agency Sales AidSample Agency Sales AidEmployment Practices LiabilityEmployment Practices Liability

1 of 4 sales aids written and developed by me for the introduction of a new endorsement for sale on Commercial policies.

Sample Print Advertisement for use Sample Print Advertisement for use by Agency Partnersby Agency Partners

Sample Print Advertisement for use by Sample Print Advertisement for use by Agency PartnersAgency Partners

Sample Public Relations AdvertisementSample Public Relations AdvertisementUniversity Concert SeriesUniversity Concert Series

Ad viewed by thousands in concert series program. I was responsible for copy and creative direction.

Sample Public Relations AdvertisementSample Public Relations AdvertisementUniversity Concert SeriesUniversity Concert Series

Second ad from University Concert Series program with copy and creative direction attributed to me.

Sample Audio PromotionSample Audio Promotion2010 Conference and Cruise2010 Conference and Cruise

Keynote message I wrote and produced for company President to promote Caribbean cruise sales incentive trip and conference to drive sales and boost revenue.

Sample Print PromotionSample Print Promotion2010 Conference and Cruise2010 Conference and Cruise – Page 1 – Page 1

One of six promotional teaser brochures I wrote and developed to drive sales force interest in incentive cruise.

Sample Print PromotionSample Print Promotion2010 Conference and Cruise2010 Conference and Cruise – Page 2 – Page 2

Sample Print Promotion #2Sample Print Promotion #22010 Conference and Cruise2010 Conference and Cruise – Page 1 – Page 1

Second of six teaser brochures I wrote and developed to promote sales incentive cruise.

Sample Print Promotion #2Sample Print Promotion #22010 Conference and Cruise2010 Conference and Cruise – Page 2 – Page 2

Redesigned Website Home Page - 2010

Complete corporate website redesign that I led with the goal of making it simpler for agency partners to do business with us. Added functionality to view records, pay bills online, and file online claims.

Agency Partner Contract Solicitation

Brochure• Responsible for copy and

creative management

• Goal of brochure was to increase the growth of new agency partners by soliciting contracts with a message built around the company’s financial condition, mission, an core values.

• Produced as a tri-fold with die cuts to hold an annual financial statement and a business card from a Marketing Representative.

Sample Press Sample Press ReleaseRelease

• Responsible for writing and distributing releases to local, state and national media outlets

• Recent releases included:

• Recognition by rating organizations

• New board members

• Recognition by benchmarking companies

Radio Radio CommercialsCommercials

Mizzou Sports Mizzou Sports

• Responsible for Responsible for writing and writing and placement of placement of numerous radio numerous radio commercials during commercials during University of University of Missouri Football Missouri Football and Basketball and Basketball games games

• Ads were used as a Ads were used as a branding strategy branding strategy within the within the surrounding regionsurrounding region

Thank you for reviewing this glimpse at my creative portfolio

I’m ready to bring my marketing experience to your team and make an immediate impact.

Throughout my career, I have continually:

• Improved sales and profits through a combination of innovative marketing and expense reduction initiatives.

• Motivated diverse, cross-functional teams to achieve aggressive business goals

• Led by example with a focus on productivity and personal responsibility

I’m ready to make an impact and lead your company’s marketing strategy.

If you have a need for a proven marketing leader and creative mind on your team, contact me today at slosapio@hotmail.com or view my profile on LinkedIn at –

http://www.linkedin.com/pub/sam-losapio/4/293/a8a

Sam Losapio