Public speaking Jitters 3

Sadman Sakib Professor Kilinkowstein

Selected Business Article

Cure for public-speaking jitters: Stand like a starfish http://www.bbc.com/capital/story/20140904-jitters-act-like-a-starfish

Everyone is not a born public speaker

Pretend to be starfish for two minutes

Changing posture influences our hormone

secretion.

Do it private, not infront of your boss.

Activity for Ethnographic Observation

People making presentation in clubs ,public places and

conference.

Ethnographic Research

Speaker Making Presentation

Speaker Giving Speech

Ethnographic Research Observation

All the people I observed was very confident while

they were giving speech and they were appropriatly

dressed for the occasion

Two women were fixing their hair sometimes in the

middle of the presentation and one man was

occasionally swinging his hands

Two of the speaker I observed started their

presentation with a joke and its instantaneously

grabbed the attention of the audience

Two of the speaker I observed messed up a little in

the middle of their presentation, but they managed it

very well

One speaker was very dramatic and kept his

audience guessing. He also used some high-flown

words and metaphores.

Ethnographic Research Findings

Confident is the key thing to become a good speaker. If someone messed up during the speech, it can be managed by making jokes or funny gestures. To connect with audience making hand gesture and eye contact is very important.

Ethnographic Reading Summary Ethnographic Research-Who are users? How do they

operate within their culture?

• Getting to know audience and their culture in

deeper level to gain insight

• Difference between market research and

ethnographic research is very salient

• Ethnographic research is extensive and its effect

omnipresent in business

Ethnographic Reading Summary TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION

SECUTRITY ADMISTRATION

• Engaged in extensive ethnographic research and identified

the core problems.

• Prototyping a calmer passenger experience and enhancing

airport security

• Successfully implementing Human Centered security

system in airports that increased overall comfort level

Ethnographic Reading Summary Going Deeper Seeing Further : Enhancing

Ethnographic Interpretations To Reveal

More Meaningful Opportunities For Business

Deeper, meaningful, and enduring values not only come

from the observation themselves

Extreme individual and analogous cases help us to gain

new insight and challange us to rethink the conventional

To sustain in long term, a business has to change its

disposition with time and its atmosphere

Public speaking Jitters 3

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