Public Relations Could this be the career for you?

Public Relations Could this be the career for you?

About Us

Laura DaronatsyNational President

Victoria LewisVice President of Advocacy

Josh GordonVice President of Member Services

Heather HarderImmediate Past President

About UsThe Public Relations Student Society of America (PRSSA) is a pre-professional organization for college students interested in public relations and communications.

About YOU

“PublicRelations”

What do you think it means?

Public Relations, Defined

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – PRSA

Do you enjoy….•Writing•Networking•Telling stories•Offering advice•Reading the news•Solving problems•Using social media•Organizing events

• Learning• Public speaking• Building

relationships• Creating• Researching

Six Principles of PR

What does this have to do with public relations?

Six Principles of PR1. All about relationships

Six Principles of PR1. All about relationships2. Deals with facts, not fiction

Six Principles of PR1. All about relationships2. Deals with facts, not fiction3. Connection between organizations and

their publics

Six Principles of PR1. All about relationships2. Deals with facts, not fiction3. Connection between organizations and their

publics4. Uses social sciences

Six Principles of PR1. All about relationships2. Deals with facts, not fiction3. Connection between organizations and their

publics4. Employs social sciences5. Obligation to foresee problems and solve

them when they arise

Six Principles of PR1. All about relationships2. Deals with facts, not fiction3. Connection between organizations and their

publics4. Employs social sciences5. Obligation to foresee problems and solve

them when they arise6. Service-oriented

Six Principles of PRRegardless of your career, will you expect to come into contact with:–Relationships?– Facts?–Communication?– Solving problems?– Service?

Launching Your Career

Want a job in…• Nonprofit• Entertainment• Automotive• Travel/Tourism• Education• Public Affairs• Fashion• Sports• Finance

• Healthcare• Engineering• Technology• Food• Government• Music• Corporate• Agency

Social Media: Do’s and Don’ts

• Don’t post anything you wouldn’t want a boss or teacher to see–Security functions aren’t enough

• Do create a positive personal brand

Start Getting Experience

• You can start determining what you want to do now–Job shadow days–Talk with professionals you know–Volunteer

Join PRSSA!• Berry College• Clark Atlanta University• Columbus State University• Georgia College & State University• Georgia Southern University• Georgia State University• Kennesaw State University• Savannah State University• University of Georgia• University of West Georgia• Valdosta State University

Connect With Our National Committee

Laura DaronatsyNational President@LauraDaronatsyldaronatsy@gmail.com

Victoria LewisVice President of Advocacy@VictoriaKLewisLewisVictoriaK@gmail.com

Josh GordonVice President of Member Services@_JoshGordonJcgordon2@liberty.edu

Heather HarderImmediate Past President@HeathHarderHeatherLHarder@gmail.com

@PRSSANational PRSSA National @PRSSANational

Questions?Thank You!