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PUBLIC BICYCLE SCHEMES: A MODEL FOR INNOVATION IN THE EMERGING NEW MOBILITY CONTEXT
Susan Zielinski, Managing Director, SMART Transportation Research Board Annual Meeting, January 11, 2009
Urbanization: From 50% - 2/3 by 2025; 90 % world economy Coming years: At least 35 cities more than 10 million
The Future of Urban Transportation !
OTHER DRIVERS
Solutions!
There is No Silver Bullet (not even public bike systems!)
ESPECIALLY IN EMERGING MARKETS: No space, no infrastructure, no order, no one mode, no money
SERVICE • Zipcar
• Public Bicycles • GoLoco
• Home Delivery • Senior Chauffeur • Auto Rickshaw • Taxi, Pedicab
• Communal cab • etc
PRODUCT / MODE • Car • Bus • Bike
• Shoes / Skates • Accessories
• etc.
TECHNOLOGY • Fare payment (cell, card) • Wayfinding / information • Seamlessness / signalling
• Clean fuel • Congestion pricing • Mesh Networking • Border crossing
• Security • etc.
DESIGN • Product design • System design
• Hub design • Real Estate
• Community / Urban design • etc.
ACCESSIBILITY PARADIGM
• Transportation is a derived demand • How much is accomplished in a given time and budget?
ACCESSIBILITY IS ACHIEVED BY:
• Seamless inter-modal transportation • Proximity & design (land use, local product’n & distrib)
• Technology (connectivity, tele-everything)
Mobility!
Transportation !Capacity !
Expansion
Land-!Use !
Planning
Travel !Demand!
Management
(a la !Texas Transportation!
Institute)!
Accessibility
Mobility! Proximity! Connectivity!
MEANS: New Mobility!
ENDS!
UMICH EPA-funded Accessibility Index!(North America-wide comparative study)!
CONNECTIVITY
Connecting the Dots (life, biz, gov)
Open source, connected, multi-modal transport
The current value of New Mobility markets can be measured in the billions of dollars.”
Building a New Mobility Industry Cluster in the the Toronto Region (MTE & ICF)
In ecological terms, it should come as no revelation that as cities grow and become more complex and diverse, they begin to create more efficiencies. Ecosystems grow from simple systems with a few pioneering species to more mature ecosystems with diversity and interconnection. Thus, after a fire or flood, or some other disturbance, a cleared piece of land will begin developing the structure of its ecosystem with an emphasis on rapid simple growth. After a period it becomes more diverse and more efficient as it establishes a more complex network of interactions
Peter Newmann
Qualities of New Mobility:
…Like the Ideal Life’s Partner … Multi-talented Clean Connected Integrated Smart Tech savvy Sophisticated Confers status Convenient
Sexy Innovative Saves money Socially equitable Service-oriented Creates jobs Caters to your needs Accessible to all Other?
IT Applications !
Fare Payment!Wayfinding!
Booking!Finding parking!
Enforcement Security
CONNECTING THE DOTS DOOR-TO-DOOR
NEW MOBILITY HUB NETWORKS
Where shift happens in: Bremen Cape Town, Chennai, Bangalore… Toronto, DC, Atlanta, Boston, LA … Other?
NEW MOBILITY HUB NETWORKS
Where Shift Happens
Connects Mode Service Product Tech Door to Door (feeds trunk) Promotes accessibility Scalable / all yeses / induces demand Short term / long term Sexy & Safe & Equitable Resilient & Robust (Katrina / 911) Business, Innovation, Employment
Multi-amenity hub Simple hub
HubD no call outs
Hub D
Economic Opportunities!
Productivity and Competitiveness (Newman) !• Reduce congestion = improve productivity!• Save money!• Create new good jobs!• Revitalize local economies!• Attract people & businesses!
(Conscience, CSR, !social equity)!
Business Opportunities!Local Innovations = New Regional & Global Markets !
Sustainable Mobility & Accessibility Research & Transformation
CATALYSING NEW MOBILITY HUB NETWORKS !AND NEW MOBILITY INDUSTRY DEVELOPMENT !
THROUGH:!
• Hub Network Pilot Projects (in cities worldwide)!• Collaborative Research!• Action based Education!
• Global Learning Community (Link Tank)!
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