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Propaganda. Intro to Film & Entertainment. “The great masses of the people will more easily fall victim to a big lie than to a small one.” -Adolf Hitler, Mein Kampf. What is propaganda?. It’s one of those words we still have a hard time agreeing on completely - PowerPoint PPT Presentation
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PROPAGANDAIntro to Film & Entertainment
“The great masses of the people will more easily fall victim to a big lie than to a small one.” -Adolf Hitler, Mein Kampf
What is propaganda? It’s one of those words we still have a hard
time agreeing on completely There is some disagreement about whether all
persuasive communication is propagandistic or whether the propaganda label can only be applied to dishonest messages
Overall: Propaganda is biased information designed to shape public opinion and behavior. For good & not so good purposes
What is propaganda? Webster says…
the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person
In other words, emphasizing information that helps a cause, and/or deemphasizing information that doesn’t help/hurts the cause Sometimes lies and misleading information
are used to get the desired effect
It goes way back… Propaganda is considered to have
started in the 17th century with the Catholic church The Propaganda Fide spread the Catholic
doctrine throughout the world Began being used in politics in the mid
19th century World War I was a major event for
propaganda; propaganda was produced worldwide
Propaganda Techniques Name Calling
Exactly what it sounds like! Tearing down someone/something by giving
them a negative stigma. Ex: Commie
Glittering Generalities Linking the goal to some sort of general,
positive word Ex: Do it for freedom! Show your
patriotism!
Name Calling & Glittering Generalities
Propaganda Techniques Transfer
Taking something we respect/accept/think highly of, and connecting it to the goal somehow
Could also be transfer of blame (think politics) Ex: Uncle Sam to represent public opinion
Testimonial Endorsement/quote out of context to make a
connection between a famous person & the idea/thing
Very close to transfer technique Ex: Politics
Transfer & Testimonial
Propaganda Techniques Plain Folks
Convince audience that they or their idea(s) reflect that of the common man
Ex: POLITICS! Bandwagon
Everyone else is doing it, why aren’t you?! Ex: Modern advertising
Plain Folks & Bandwagon
Propaganda Techniques Fear
If something isn’t done, this disaster will occur!
Ex: Wartime propaganda Euphemisms
Using less loaded words to calm a situation Ex: Renaming War Department to the
Department of Defense
Fear
Euphemism
Education v. Indoctrination Education
Unbiased; teaching of facts Indoctrination
Teaching with a slant/agenda During wars, indoctrination was used in
many countries to influence children especially If you learn it at school, would you question
it?
War & Propaganda World War I
Increase public approval of involvement of the war (Especially Britan & Germany)
Encourage people to volunteer to fight Demonize the other side (goes back to first
goal of improving public opinion)
War & Propaganda World War II
Germany: Hitler indoctrinated many with his verbal & visual propaganda
U.S.: Focused on war efforts Rationing War Bonds Some demonizing the enemy
Cold War U.S.
Radio, film, print ads, television Demonized Soviet Union (name calling…) Offered skewed perspective on what life in
communist countries was like
More modern wars Still propaganda, but how has it
changed? Less in-your-face (more subtle) Television! Use of important people talking
about it Some print stories Some films used
Now it’s your turn! Get ready to analyze a piece of wartime
propaganda
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