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Propaganda. Any persuasive technique. Bias. Strong feelings for OR against something. Stereotype. Characterizing someone or something because it belongs to a group. Bandwagon. A persuasive technique that appeals to our desire to be part of the crowd. Testimonial. - PowerPoint PPT Presentation
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Propaganda
Any persuasive technique.
Bias
Strong feelings for OR against something.
Stereotype
Characterizing someone or something
because it belongs to a group.
Bandwagon
A persuasive technique that appeals to our
desire to be part of the crowd.
Testimonial
A persuasive technique that uses
celebrities or experts.
Emotional Word
Repetition
A persuasive technique that
repeatedly uses strong emotional
language.
Glittering Generalities
A persuasive technique that uses language to make everything sound
wonderful.
Bait and Switch
A persuasive technique that attracts people with a low price
and then people are encouraged to buy a higher-priced item.
Transfer
A persuasive technique that persuades people to buy something because
it is associated with something attractive or
respectable.
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